Beauty Bay has never let us down on Black Friday, and this year is absolutely no different. In fact, the Bay has launched its biggest ever half-price Black Friday Sale this week.
Of course, this being Beauty Bay, there is a lot to scroll through. And with discounts of up to 50%, you'll have to locate those most-wanted items quickly, before they all sell out. Below, see what the Cosmo editors will be heading straight for....
What to shop in the Beauty Bay sale
Advent calendars
These babies were good value when they landed, making them an absolute no-brainer now. Need we say more?
Perfect Palettes
Beauty Bay is the ultimate place to score a coveted palette, and this year the discounts are ridiculous. Score between 50% off the likes of Sample Beauty, Anastasia Beverly Hills, Zoeva, and even Beauty Bay's exclusive collaboration with Nikkie Tutorials.
WAS £12 NOW £6 Brilliance Bouncy Beam Multi Use Highlighter Palette
Cult Brands
Beauty Bay is a go-to for so many exclusive brands from across the pond. From mega-hydrating K-Beauty masks to Uoma Beauty's agenda-setting foundation, there's a lot to be tempted by.
Advanced Skincare
Not content with being the make-up destination, Beauty Bay is also ahead of the game when it comes to must-know skincare names. They've got a host of brilliant starter kits from Mario Badescu, as well a cheeky discount on those famously effective Zitsticka spot stickers. Oh, and their incredibly well-priced own-brand skincare is a great shout, too.
What is Black Friday?
OK, for anyone who has been living under a rock for the past half a decade, Black Friday is *the* best day of the year to finally tick all those things off your wish list. With almost every brand under the sun offering some kind of discount (and some of them are seriously major) there’s never been a better time to refresh your wardrobe and your make-up bag.
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder
