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It’s hard to believe, but it’s already been one whole year since Beauty Bay launched its own-brand collection, stamping its name on a whole host of palettes, highlighters, brush kits and lipsticks.
To celebrate the big day, the site is having a major birthday sale, (our favourite kind of celebration, obviously).
But if your middle-of-the-month bank balance is screaming right now, we hear you. To help you swerve those impulse purchases (girl, you do not need six green eyeshadows,) and bag something you’ll actually use, we’ve narrowed this situation down to a single palette we reckon you’re bound to need in your life.
Beauty Bay Origin Eye Palette, was £25, now £15 SHOP NOW
The Origin palette contains 42, yes that's 42 pans in a spectrum of super-flattering warm neutrals in matte, shimmer and duochrome finishes. It's the first palette in the Colour Theory collection and also the most versatile, with six super-easy step-by-step looks included to start you off.
And ok, let’s address the elephant in the room, those shades look verrry similar to a certain sell-out palette collection costing more than twice the price for a lot less shades.
If you haven’t tried a Beauty Bay eye kit before, they’re some of the best wallet-friendly options around. The pigments are dense and opaque with a single swipe, yet the soft-as-butter finish means they blend seamlessly.
The brand is predicting a quick sell-out, so move fast if you want to bag one. The discount is automatically applied, and the sale ends on the 14th.
Beauty Bay Ethereal Bouncy Beam Multi Use Highlighter Palette – £7.20
Beauty Bay YOU x BEAUTY BAY Coral Me Back Eyeshadow And Face Palette – £9.38
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder
