It’s official – glow is going nowhere. Sure, we might have moved on from unicorn powders and holographic highlighters, but we’re all still obsessed with getting luminous, radiant skin.

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And proving that the gods at Cult Beauty are always perfectly in tune with our current make-up mood, they’ve just launched an epic flash sale, taking 20% off some of the beauty world’s most universally raved-about glow-givers – including the cult skin-enhancing base that you’ll find in many a Cosmo staffer’s make-up bag.

The product in question is the Illuminating version of It Cosmetics’s Your Skin But Better – a CC cream unlike any you’ve tried before.

The discount is applied automatically at checkout, taking this hero from £31 to a very justifiable £24.80.

Describing this cult product isn’t an easy task, as it’s so unlike anything else on the market. It melts into skin just like a moisturiser, but offers coverage to rival a medium-coverage foundation. The finish is luminous and dewy, yet it doesn’t slip around your face throughout the day. Basically, it’s the summer skin base of your dreams (with a very rarely seen discount).

IT Cosmetics Your Skin But Better CC+ Illumination SPF 50+

Your Skin But Better CC+ Illumination SPF 50+
Credit: Cult Beauty

If that’s not enough to send you straight to the checkout, there’s also SPF50 in there (so you can skip that chalky white cream) and a hit of hyaluronic acid for a hydrating boost.

Sounds impressive, no? Well, there’s a reason we all love it so much.

If you’re after a total glow-up, there’s a few more products we reckon you should bag while they’re on sale. Scroll down for 8 more must-trys…

Headshot of Roberta Schroeder
Roberta Schroeder
Senior Ecommerce Editor, Luxury

Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.  


Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.  


When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder