Between a Game Of Thrones make-up collection and the return of seriously big hair, we thought beauty couldn't get much better in 2019.
But, we were wrong.
Having launched a game-changing new Milky Oil Cleanser last week, and extended their legendary Skin Tint shade range, Glossier have indulged our beauty obsession once again.
We're talking about Glossier Play.
What is Glossier Play?
A brand spanking new sister line from Glossier, Glossier play is the mysterious sub-brand we're inevitably going to be obsessed with.
'After two years in the making, we can’t wait for you to see, touch, hear, swatch, and play with what’s to come,' Glossier captioned its debut post about the new line.
As Glossier's current vibe is all about less is more make-up, perhaps Glossier Play will be its younger, more colourful, sibling.
Certainly, if the debut Instagram post and the name is anything to go by, we're in store for a seriously fun beauty brand.
Founder Emily Weiss posted the announcement on her own Instagram, ending with a heartfelt message to her team, 'words cannot describe how proud I am of this team, and how excited I am for you to begin again with us.'
What products will Glossier Play sell?
The brand has already trademarked the phrase 'Playroom', with the filing indicating that it could be for body or room scents, burning papers, or bath bombs. Did Glossier homewear just happen???.
Additionally, 'Glossier Play Tetra Chrome' has also been trademarked. Tetra Chrome is a special condition that enables people to see 100 million colours, which makes sense, as the name has been trademarked for eye shadow or eye make-up. We're literally watching this space for rainbow eyeshadow palettes.
When is Glossier Play launching?
According to Glossier's Instagram account, you'll be able to get your hands on Glossier Play from March this year.
In the mean time you can follow Glossier Play on Insta to stalk any new arrivals or sign up for email updates.
George Driver was the former Senior Beauty Editor - Digital at ELLE UK.
