Maddy Alford
Fashion Editor
Maddy Alford is the Fashion Editor at Cosmopolitan UK and Women's Health UK, covering fashion content online and in print. Maddy specialises in shopping galleries and first-person reviews of the best fashion buys, from jeans and jewellery to wedding dresses, gymwear, and winter coats. She also writes op-eds on on pop culture, viral fashion moments, travel journalism, fitness, and the LGBTQ+ community's relationship with style. Maddy is also a fashion stylist who has worked on over 100 photoshoots at Hearst, including those starring Raye, Niall Horan, and Lena Dunham. Previously, she has worked in fashion PR and e-commerce, including stints at ELLE US and UK, Net-a-Porter, InStyle, and Time Out New York. Maddy has ten years of experience in the fashion industry in both London and New York City, after graduating with a Bachelor of Arts in Journalism. She is passionate about second-hand shopping, inclusive fashion, running on Regent's Canal, and finding London's cosiest pubs.
Bum lift jeans: our fashion editor tried 132 pairs
We've done the legwork, so you don't have to āØ
26 short wedding dresses for stylish brides
From Grecian midis to flirty minis šāØ
How to measure your bra size in 4 easy steps, from the comfort of your own home
PSA: You should be measuring your bra size every 6-12 months!
15 gorgeous cut-out dresses to wear all summer long
From slinky bodycon numbers to beautiful boho picksš
The best maternity swimwear to shop now, perfect for you and your bump
Bikinis, tankinis and one-pieces that will fit and flatter your changing body š«š½š
11 plus-size wedding dresses that wonāt break the bank
Glamour for every style, shape, and budget āØ
The best maternity wedding dresses ā whether youāre expecting or have just given birth
Beautiful picks for brides (and mummas) to be āØ
Okay, but do we really need to wear rain-specific clothing?
With the constant threat of April showers, two Cosmo editors debate if weather-appropriate dressing is worth the sartorial effort
Fashion editors, celebrities and influencers all seriously rate this affordable brand
Strong design, a sustainable ethos and fair prices have made Damson Madder a firm fashion-crowd must-have
Your travel guide to Bath, Somerset
Where to stay, what to do, and where to eat and drink
Septum piercings: Everything you need to know before you get pierced
From pricing to the pain factor, we're answering all your burning q's
Nose piercing 101: Everything you need to know about nose piercings
Types of nose piercings, healing time and more
The ultimate pyjama debate: Are cosy or sexy pyjamas better?
Two Cosmo writers discuss their nightwear preferences ā a cute matching set vs an old t-shirt and mismatched shorts
Not sure what to wear to a winter wedding? We've got you covered (literally)
How to be the best-dressed guest, even in the cold
The best women's white trainers are a wardrobe staple! Shop our faves to wear all year round
Kick it in style š
SOS! You can now literally buy the cardigan off Paul Mescalās back
How to shop his wardrobe on Vinted (for charity, ofc) š šø
Introducing ours ā and Charli XCX's (!!) ā fave jewellery brand, July Child
This party season, weāre finishing off our āfits with bold and bright OTT jewels from this British indie brand
Everything you need to know about "quiet outdoors", the biggest aesthetic trend of 2024
Gorpcore š¤ stealth wealth
Best summer work outfit ideas to save to your camera roll
Bossing summer office style: a manual
The definitive guide to every bikini bottom style ā and our top picks to shop now
From high-leg to thong and full-coverage š
Celebrities wearing vintage fashion is the gift that keeps on giving
We love a sustainable style Queen āØ
PSA: linen trousers are trending, these are the best to shop now
Comfy and chic? Sign us up
Small boobs or big boobs, shop the most flattering swimwear for your body shape
PSA: every body is beach body ready but if you're feeling less than confident, check out our shopping tips š
29 tattoo ideas for women that we're screenshotting to our camera rolls
From small, fine line tattoo ideas perfect for your finger to colourful sleeve inspo
Backless, heeled or classic ā loafers are the only shoes to shop this SS24
Styling notes courtesy of Selena Gomez
A quilted jacket is set to be this spring's trophy piece, shop the best styles now
From cool khaki toppers to granny florals
What is sustainable fashion, and which brands are the most eco-friendly?
Everything you need to know
Meet the transgender twin models taking over fashion month
Madelyn and Margo Whitley tell Cosmo UK about transitioning as teens at an all-boysā high school and walking the worldās biggest catwalks
The best camel coats to buy now for winter
Every stylish woman's favourite wardrobe staple
Every iconic Billie Eilish outfit and red carpet moment
In celebration of the singer's best looks.
The best faux fur coats to buy this winter, according to a Shopping Editor
Stylish winter warmers, right this way āļø
The best teddy bear coats to literally live in this winter
Cute and toasty š»āļø