Abigail Southan
Senior Fashion Ecommerce Editor
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
12 best comfortable bras for every shape, size and style – tried and tested
Underwire? We don't know her
Bootcut jeans owned 2025 — here are 9 of the best pairs that are still bang on-trend, and how to wear them
This denim style will continue to reign in 2026
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The best Boxing Day fashion and clothing sales to bookmark now
Loads of the sales have started early 😍
25 crochet tops to buy for summer but wear forever
Because this knit is ALWAYS a vibe
The very best beach wedding dresses to wear on your big day
From boho gowns to casual coverups, there’s a vibe for every bride
The 15 best recipe box and meal delivery kits in the UK right now
For when you can't get to the supermarket, or be bothered to cook
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New year treats incoming
The best Net-A-Porter Cyber Monday sale buys to shop right now
Here’s our pick of the best items with up to 50% off
AllSaints' Black Friday sale 2023 — get 30% off everything now
There's only 24 hours left to secure the discounts!
Monica Vinader's Black Friday 2023 sale is epic
Up to 50% off gorge jewels? Yes pls 🙌
H&M's 20% student discount - here are 20 things you should buy
Just in time for a winter wardrobe haul
Amazon Prime Day 2023: 10 best trainer deals to shop in the last day of the sale
Including a pair of summery Puma sneaks for literally £26 😵
The knitted dress Cosmo editors are buying on Amazon today
This is one of the biggest trends of the summer
Shrimps and Daisy London have collaborated on a playful jewellery range
This is a match made in heaven, guys ✨
Pandora's Little Mermaid collection has just dropped
The jewellery brand has teamed up with Disney ahead of the new film release 🧜♀️
M&S releases Loewe basket bag dupe we've been searching for
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Chanel sandals dupes are here and you need to see them
Cuz, the OG costs more than a month's rent
Paris Hilton on her memoir, new-mum energy and regrettable outfits
In an exclusive interview, the original It girl talks us through her new collab and some serious life changes
Best boots for women to shop in 2022
Now's the time to nab the perfect pair
Christmas Day outfit ideas: what to wear on Christmas Day
Whether you're lounging, lunching or feeling extra AF ✨
These high street shoes look just like Manolo Blahnik's designer pair
Want, but mostly need 😍
Family Christmas pyjamas: Best matching sets that are also festive AF
Xmas presents = officially sorted 🎁😂
The best silk face masks and coverings to buy now
These ones are great for sensitive and acne-prone skin
Best playsuits to wear all summer long
No.8 is getting us excited for festivals ☀️
Best platform sandals to wear all summer long
The prettiest practical shoes we ever did see 😍
Best maxi dresses to get you ready for warmer weather
Long hemlines are lyf 🙌
21 best shirt dresses to shop now and wear forever
The chicest staple.
Where to buy face masks online: best face masks and coverings to buy
Plus, all the new rules on wearing a face mask explained
Michael Kors' Black Friday 2021 sale - everything you need to know
Up to 40% off designer handbags 😍😍
Fitbit: Get one for up to £100 off in the Black Friday sale
You'll need to act fast though
Missoma's sell-out jewellery advent calendar is 20% in the Black Friday sales
Along with the most extra Christmas crackers ✨😍