Keeks Reid
Beauty Director
Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
Crete travel guide: Where to stay and what to do in Agios Nikolaos
The most IYKYK part of the the island...
The 5 spring M&S perfumes that smell really expensive and will get you so many compliments, starting from £10
There aren't just perfumes, they are M&S spring perfumes...
Cécred haircare review: What works, what doesn’t and what to buy from Beyoncé's hair brand
Thank you, Miss Knowles!
7 best pedicure colours – the flattering shades that work for your skin tone
Time to let those dogs out!
Best Glossier You perfumes, ranked: tested and reviewed 2026
Yep, even the brand new scent, Soie
12 elegant garden-inspired perfumes that smell like spring in a bottle, starting from £10
Green, floral and oh-so spritz-able!
5 beauty lessons we can learn from Gillian Anderson from a 2-step routine to her nightly non-negotiable
The queen hath spoken...
Plumper-looking skin in 28 seconds: Why testers call Charlotte Tilbury's new Magic Cream a "facelift in a jar"
Darlings, I look like a newborn...
40 best foundations of all time, tried and tested by our beauty team
We've reviewed hundreds of formulas on the market to bring you the best of the best
36 best concealers to cover dark circles, blemishes and pigmentation – tried and tested
We've tried and tested hundreds of formulas... and these are the ones that make the cut
Mercedes Benson reveals the £3 beauty buy she swears by – plus her haircare splurges, makeup tips and more
She's your favourite DJ's favourite DJ...
How to actually make your makeup last all day according to Patrick Starrr: One/Size beauty review
Never not doing this now...
America's Next Top Model hair transformations: 5 of the most dramatic, tear-inducing makeover scenes
5 girls stand before me...
![london, england february 05: margot robbie attends the wuthering heights uk premiere at odeon luxe leicester square on february 05, 2026 in london, england. (photo by karwai tang/wireimage)](https://hips.hearstapps.com/hmg-prod/images/gettyimages-2260138920-698d08adb5d72.jpg?crop=0.768xw:1.00xh;0.117xw,0&resize=360:* ""Wuthering Heights" UK Premiere - Arrivals")
Brontë blush is the fresh makeup trend that’s perfect for spring - how to easily achieve the youthful look
It's all down to clever placement!
The 7 lipsticks that make thin lips look instantly fuller, starting at just £8.99
No needles necessary!
Dark circles? These are the 7 best under-eye patches for brightening and depuffing from just £6
They'll make you look like you actually slept last night
16 best retinol creams and serums for every skin type and age – tried, tested and reviewed
The skincare ingredient that needs no introduction...
10 best Lidl perfumes dupes that smell designer but cost just £5
Nbd, just smelling luxe on my next food shop
Zara’s £17.99 perfume is an elegant and uplifting scent that lasts all day and earns endless compliments
It's sophistication, bottled
4 best cushion foundations for skin-like, flawless coverage – easy application and hydrating results
Taking coverage and convenience to the next level, cushion foundation is shaking up the way we glow
ghd's new tool dries hair in 5 minutes with 54% less frizz, giving your smoothest hair yet – tested with pics
Literally the quickest dry of your life!
15 eye makeup removers that melt away stubborn mascara, even on sensitive eyes – tried and tested
They start as little as £2.25
“Luminous and long wearing”: The new Clarins foundation smooths without looking cakey – tested with pics
And it saves time in the morning...
Now available at M&S: The viral, expensive smelling deodorant with 1 million units sold – tried and tested
If you caught me sniffing my pits, no you didn't
Next’s £22 men’s grooming box is the failsafe Valentine's Day gift: Here's exactly what's inside, worth £73
It's a gift for you both, really...
Thin brows? The 12 best eyebrow pencils that define and fill arches from just £3 – tried and tested
From sparse to shapely, bb
The best entry-level retinol for maximum results – 6 picks to increase collagen and reduce fine lines
No irritation here, people!
The best perfume for each star sign in 2026 – the notes that enhance your personality traits
We consulted the cosmos to find out which scents will align perfectly with your 2026...
7 affordable beauty resolutions for 2026 that are really easy to stick to
New year glow-up, pending
7 best woody perfumes if you love cosy, warm scents that smell expensive, starting from £10
There's something for everyone, whether you like it soft or intense
After a viral beginner’s makeup tutorial, Mikai McDermott reveals her holy-grail products for flawless skin
Serving look after look!
7 easy makeup tricks to open up hooded eyes instantly
Tip one, falsies are your friends!