As a beauty editor, I test hundreds of new beauty products every single year. That's not an exaggeration. If you looked at my desk right now, you'd see unopened makeup that's due to launch next year, skincare innovations I'm testing for Cosmo's beauty awards coming May 2026, and nearly 50 different bottles of fragrance. It's a burden, but someone's gotta do it. Of all the new brands that have crossed my desk this year, though, TILT really stands out.
At 21 years old, most of us are scarfing down delivery pizza at 3 a.m. and barely washing our faces. Aerin Glazer didn't do it like most of us, though. She's the founder and CEO of TILT Beauty, a makeup brand with the goal of being more accessible for the millions of people dealing with disabilities that limit their fine motor control and grip. And it's all a result of her own struggles, growing up with psoriatic arthritis. "I don't think people should have to choose between accessibility and enjoyment when it comes to beauty," Glazer tells Cosmo.
The brand launched in February 2025 with two products: A tinted lip balm and mascara, both refillable and in ergonomic packaging for all ability levels. And their newest launch, the Easy Way Effortless Lip Liner, features a one-of-a-kind weighted grip that simplifies application, especially for those with limited hand dexterity. Ahead, I chatted with Glazer about the brand and broke down my reviews of each product in the line.
About TILT
Personal care was difficult for Glazer, who struggled with fine motor skills, especially when it came to product packaging. "When applying makeup, I just found most products were difficult to use," she tells Cosmo. "My hands would shake when applying mascara, for example, and it was so frustrating." She started purchasing styrofoam caps that she could attach to her products to make them easier to use, but obviously, that gets expensive, tiring, and clunky. That's exactly what drove her to create TILT.
"I wanted the products to serve a need for this community, but I also wanted the tone to be fun and witty and positive," she explains, touching on the brand's vibrant packaging and aesthetic. They don't shy away from making makeup look fun, not like you were "walking down the disability aisle." Her philosophy? You shouldn't have to choose between function and vibe.
It's so core to the mission that the brand's products are actually the first ever to receive an Ease of Use certification from the Arthritis Foundation. "Regardless of anyone's physical abilities, we wanted to make sure that the products could work for them and make them feel included," she adds. This inclusivity goes beyond packaging, though. Every product is intentionally gentle and non-irritating for even extremely sensitive skin, says Glazer, including those with psoriasis. She worked with the National Psoriasis Foundation to get their seal of approval as well. They also use the Atkinson hyperlegible font on all packaging and worked with the National Braille Institute to increase readability. She didn't target one specific disability; instead, the brand is hoping to make things easier across the board.
TILT product reviews:
As of late, the only products I'll put on my lips are a lip stain or lip liner, followed by a gloss. It's just so easy, but also gives my lips some shape. And of every lip liner I've tested over the last year, this is easily my favorite. The cushioned grip really helps give you some control to get the most precise line (I have lined my lips with this in moving Subway cars without issue). Most of all, though, I love the formula. It's blendable and creamy without feathering and lasts even through sipping coffee for hours.
A good lip balm needs three things: (1) it must be quick to pull out of your bag and apply, (2) it has to actually hydrate lips, and (3) it can't be sticky or gloopy. And this fully ticks every box. The formula itself is packed with soothing ingredients that not only moisturize chapped lips but make them feel a bit better (why is no one talking about how my lips hurt when they're dry af?). Colloidal oatmeal and ceramides calm, while hyaluronic acid and shea butter moisturize and plump.
I especially love the tinted version. They offer a wash of color that shows up but isn't too bold or opaque at all. I wore the sheer berry shade "Happy Hour" all spring long after the brand launched.
Have you ever used a mascara that helps hydrate and soothe your lashes? TBH, I hadn't before this. And it totally makes sense. I put my lashes through the wringer. Waterproof mascaras that are a pain to remove, eye rubbing and tugging from allergies, ripping off my false lashes at the end of the night—they deserve some TLC. This refillable mascara from TILT does all the things (lengthen, volumize, separate) while also nourishing my lashes. Peptides, keratin, ceramides, and colloidal oatmeal are the heroes here, moisturizing lashes (and the skin around them) every time you put it on.
Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.
