- A new TikTok trend called “Unfortunately I Do Love” has users listing out their guilty pleasures.
- The video’s main sound, “Rocky Mountain Way” by Joe Walsh, currently has over 300,000 videos attached to it.
- The confessions being made as a part of this trend range from tame to potentially incriminating.
What are you most ashamed of? Is it your perpetual lateness? An overreliance on Uber Eats orders? A tendency to Like every Instagram story you see after one cocktail? Instead of allowing that shame to consume you, consider using your worst qualities as fodder for a potentially viral TikTok. Right now, if you tap into the official audio for “Rocky Mountain Way” by Joe Walsh, you’ll be met by a host of interesting confession videos. Users are reclaiming their least appealing attributes and guilty pleasures in TikToks filed under the “Unfortunately I Do Love” trend.
Care to partake? First, I’d suggest finding a video of yourself that’s both ostensibly carefree and extremely flattering. Despite this trend’s self-effacing nature, you’ll rarely catch anyone looking messy in their footage. The contrast between the gorgeous clips and the guilty pleasures laid bare lends these videos an added comedic element, so dig up your best unused thirst trap. Then you must ask yourself how honest you want to be. Some of the more popular videos opt to play it safe (revealing a love for hot Pilates classes feels incredibly tame and more like a subtle flex, but I support the effort). But others seem to push the limits of TikTok’s content restriction guardrails. (Namely, any video that lists a thinly veiled reference to illegal substances. People are feeling bold.)
But don’t allow me to dictate what you can and can’t reclaim. The general rule of thumb here is that anything you list should be something that genuinely fills your cup, even if it doesn’t fall within the boundaries of aesthetically pleasing or socially acceptable practices. Do you eat Kraft Mac & Cheese for dinner multiple times a week? Perfect. Will you ask your friends if they’re mad at you if they don’t answer your texts after 10 minutes? Even better. Within social media’s sea of highlight reels, it’s refreshing to see that the users approaching this trend with radical honesty are reigning supreme. Owning your shame before others can shame you will always bode well. In the spirit of the season, here are a few popular and forthright ”Unfortunately I Do Love” clips for your viewing pleasure. And might I suggest we start using “Flaws and All” by Beyoncé as the official sound for this trend? It’s an underrated classic that feels apt here. Unfortunately, I do love inserting Beyoncé into any and every conversation possible.
