Sooo, I Guess People Want to Smell Like a Vegetable Garden Now
Veggie perfume notes—like rhubarb, artichoke, cucumber, and peppers—are growing in popularity. Experts explain why.

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It seems like people can't get enough of gourmand perfumes, Cosmo editors included. A majority of fragrance launches this year have centered around sweet notes, like vanilla, caramel, honey, and whipped cream, just to name a few. However, in an effort to appease those who are tired of smelling like candy—some people do, in fact, get a sugar-induced headache the moment they smell something saccharine—fragrance houses are turning to the garden. Specifically, vegetable gardens.
Rhubarb, tomato, carrot, and cucumber are just four vegetable notes that are ~sprouting~ throughout the perfume industry. And while these were once considered unconventional facets, the crisp, fresh veggies are becoming mainstay ingredients in modern perfumery. "We've seen a noticeable rise in vegetal notes because they tick many boxes for today’s fragrance lovers: They’re unisex, connected to nature, and remarkably versatile," says Isaac Lekach, co-founder & CEO of Flower Shop Perfumes Co. "Some bring crisp freshness, while others offer singular earthiness."
These savory—and sometimes subtly sweet—aromas don't necessarily smell like soup or dirt, though. I urge you to open your mind (and your nose) before writing off vegetable-forward perfumes. "Vegetal perfumes are fresh with texture; they resist the obvious, cut through the noise, and leave a presence that is modern, fluid, and quietly magnetic," explains Romy Kowalewski, founder of perfume brand, 27 87. "Compared to classic fresh scents, they have more shape, more movement, and more presence."
What do vegetable perfumes smell like?
While vegetable perfumes aren't a category on their own, incorporating these notes is uprooting everything you thought you knew about fresh scents. "Vegetal freshness is more nuanced and less predictable than usual fresh scents, like citrus or aquatic notes, for example," says perfumer Suzy Le Helley. "These notes tell a more complex story."
Rather than smelling completely like leafy greens or root veggies, the addition of vegetable facets can add a surprising texture to perfume, making something a little bit earthy, slightly bitter, or even dewy and crisp. "Tomato leaf is green, sharp, and brings a specific crispy start, while fennel is often used for its aromatic anisic facet," explains Le Helley.
Perfumers have also discovered some vibrant pairings through experimentation with vegetable notes. Le Helley says carrot is commonly used with orris, because it adds a smooth earthiness. Lekach adds that cucumber is often featured in aquatic fragrances for "a crisp, fresh lift."
Our garden-fresh vegetable perfume picks
Okay so, now that you're probs ~very intrigued~ by the idea of vegetable perfumes, here are 10 Cosmo-approved scents that are ripe for the picking below. Your tomato girl summer never has to end when you have these fresh perfumes on rotation.

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