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The HOKA Black Friday and Cyber Monday Sale Has Early Deals on Iconic Styles

Some are literally under $100, people!!

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hoka black friday cyber monday deals 2025
Design by Mary Fama

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Black Friday and Cyber Monday are creeping up, and I’ve been keeping a close eye on the early deals quietly dropping—because, not gonna lie, sometimes they’re better than the actual event. It's the truth! And honestly, the sales are already stacking up. Amazon has solid markdowns, and CurrentBody’s LED devices are down to some of their lowest prices ever. But the real shocker? HOKA. These shoes seldom go on sale (coming from a shopping editor who practically stalks their site), so seeing this many discounted styles right now feels like a pre-holiday miracle. If this is any preview, the HOKA Black Friday Cyber Monday sale 2025 could be major.

The brand's most-loved designs—like the Kawana 2, Rincon 4, and Mach 6—are nearly 30% off. Some pairs are legit under $100! Heads up, though: HOKA hasn’t announced an official BFCM sale, so this could be as good as it gets. Just saying, run, don’t walk—and grab a pair (and maybe one for your mom and your best friend, it is gift-giving season after all) while they’re this cheap and still in stock!

1
this viral pair

HOKA Kawana 2

Kawana 2
Now 29% Off
Credit: HOKA

These are easily one of HOKA’s most iconic pairs—which makes it even crazier that they’re marked down this low! They’re the perfect all-day sneaker, great for everything from running errands to hitting the gym. The sock-like internal bootie hugs your foot for a snug, secure fit, while the single-layer mesh upper and cushioned midsole add extra support and comfort.

2
these sneakers best for running

HOKA Rincon 4

Rincon 4
Now 20% Off
Credit: HOKA

Ideal for runners, these shoes are designed to make you feel like you’re literally floating. Seriously! Thanks to the brand’s advanced technology, upgraded foam, and durable construction, they’re incredibly soft yet provide reliable grip and stability with every step. It’s like they were made just for your feet.

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3
these sneakers for walking and running

HOKA Gaviota 5

Gaviota 5
Now 20% Off
Credit: HOKA

With the new H‑Frame base—firm foam embedded in the midsole that delivers soft, reliable stability even if your foot rolls—these shoes are built for comfort and performance. Plus, with nearly 3,000 glowing, top-rated reviews? They’re clearly a winner! Shoppers rave that they “provide comfort and structure without feeling heavy” and “work perfectly for long, easy miles."

4
these all-terrain running shoes

HOKA Challenger 7 GTX

Challenger 7 GTX
Now 20% Off
Credit: HOKA

Designed for trail runners, rain or shine, these shoes were inspired by gravel tires—built to handle tough terrain while staying durable and long-lasting. They feature super-soft foam and a thick, plush sole, but the real secret is the GORE-TEX Invisible Fit: waterproof and windproof technology that keeps your feet protected in any weather that doesn't weigh you down.

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5
these sneakers that can handle it all

HOKA Transport

Transport
Now 20% Off
Credit: HOKA

Vetted by city dwellers, hikers, dedicated Hot Girl Walkers, and even nurses powering through 12-hour shifts with plantar fasciitis, the Transports are designed with balanced cushioning and shock absorption to keep your knees and ankles feeling supported, not strained.

6
these sneakers built for racing

HOKA Mach 6

Mach 6
Now 20% Off
Credit: HOKA

If you’re like me and have been influenced to hop on the marathon wave that seems to include just about everyone on Earth, these shoes are a great pick. Their lightweight foam midsole, paired with a firm, responsive design, makes pushing off the ground effortless. Runners and racers, this one's for you!

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7
these cool hiking boots

HOKA Anacapa Breeze Low

Anacapa Breeze Low
Now 20% Off
Credit: HOKA

Finding reliable hiking shoes can be a tough feat, but HOKA came through with this lightweight, breathable, and surprisingly stylish option. It's definitely not your typical bulky, clunky boots! Reviewers rave that their “arches feel very well supported, and the grip on the soles is no joke,” while also appreciating that “all the extra cushioning on the sole and at the ankle makes a big difference".

Headshot of Megan Uy
Megan Uy
Associate Shopping Editor

Megan Uy is an associate shopping editor at Cosmopolitan, where she searches for the best products in all things fashion, home, beauty, sex, gifts, and more, so you don’t have to. When she’s not writing for the site, she’s whipping up some cool and trendy content for the fashion section of the print magazine. She’s been with the brand since 2019 (when she was an itty-bitty editorial fellow), and she's also written for Delish, House Beautiful, and People. Follow her on Instagram to get some BTS of the editor life and chaotic NYC content. Also, feel free to hit her up if you ever wanna discuss the madness that is TikTok

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