23 Black-Owned Swimwear Brands to Shop Riiiiiiight Now
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Alright. Yes, there was quite literally a snowstorm last week in NYC but who cares?! It's not too early to hit up that friend with the heated pool (not jealous at all...) or to plan on setting up a fabulous beach towel and umbrella setup at your go-to oceanside spot. Why? Because it’s always time to think about which new swimsuit you plan on showing out in this season. Oh, and ofc, to soak up that sweet, sweet vitamin D (when the time comes, heh). Sure, there are plenty of online retailers out there that want your attention, but we made this list because it's an absolute must to consider shopping at and supporting any of these Black-owned brands that offer unique, jaw-dropping swimwear designs. Yup, because that's what we've got here!
Seriously, though—idk if you've heard but summer is callin' you by name (it's a long distance relationship rn, but that's okay) and we've got the top-tier way you can up your swim game and shop to your heart's delight. You can never have too many bathing suits (hey, options are important) so we've rounded up some gorgeous styles from these 23 Black-owned swim brands that'll set your summer 'fit apart from the rest. From Andrea Iyamah to newer brands like Diarrablu, we've got you covered.
Our top picks for the best Black-owned swimwear brands to shop of 2024:
It's a swimsuit extravaganza and we're givin' ya all the goods. This is also your go-to destination if you're into more high-waisted swimsuits, enjoy retro vibes, or if you're expecting (congrats!) and need help finding maternity swimwear. One last thing: With the weather finally warming up, be sure to stock up on some sunscreen (we all need it) before venturing outside!
Count on Diarrablu to serve you ethereal vibes, striking prints, and intricate cut-outs e-v-e-r-y-t-i-m-e. With silhouettes up to 3X, the line was founded by dreamer Diarra Bousso with the goal of reducing waste.
"Amini" means "belief" in Swahili. Childhood besties Cierra Porter and Aubrey Maggard designed bikinis from their own homes and have since then expanded to a lifestyle brand and community. One thing that has remained the same: The goal of loving people and the planet.
If you're looking for super-affordable, bright pieces to pack for your next beach day, RJ Swim is right up your alley. The Brooklyn-based brand offers made-to-order collections featuring drawstring sets and cover-up skirts in fun colors.
Wanna hit the beach or lounge poolside while flexin' like Alicia Keys or Taraji P. Henson? Then you need to head to Bfyne and add to cart ASAP. In 2013, the modern brand was founded by Nigerian-American fashion designer Buki Ade and is known for eclectic and tribal-inspired hand-sewn suits.
SXA's founder, Sarah Alexis, set out to create gorge swimwear that feels luxurious to wear. The Haitian-American queen spent most of her childhood in the Caribbean, and the ocean was major inspo for the label's colorful, cute suits and resort lewks. Plus, a portion of every purchase goes to the Black Women's Agenda, an org all bout advancing and guarding the rights of Black women. Talk about Black girl magic.
Riot Swim offers minimalistic pieces that'll mentally transport you into a tropical island somewhere far, far away. This one-piece is a bestseller, with hundreds of customers gushing over it in the comments, like this rave review: "My God, this is the most wonderful swimsuit I have ever been in and I live in swim attire. Never going back!"
Matte collection is a celeb fave (Jordyn Woods and Lori Harvey are just some of its customers, fyi)! They're always working with the coolest endorsers, and you can easily see why it's so popular with its luxe-looking yet inexpensive designs. One reviewer shared this about the Simon set: "I'm petite so it's always hard to find swimsuits. However, these swimsuits have changed the game for me! I ordered this swimsuit in my first order and haven't stopped since lol. The one pieces own my heart ❤️."
The Miami-based brand was founded in 2019, and it has colorful smocked pieces that stand out whether you're in the water or just staying on the shore.
If standing out is your vibe, you'll be obsessed with all the metallic and highlighter-colored pieces at Melissa Simone. The LA based swim and resort brand will take you back to the '90s in no time—just check out the high cuts and string bikinis.
Created by Shay Johnson and Paula Hess, this New York City-based brand makes limited production runs of its suits and uses deadstock material to give pieces that special vintage feel.
The designs from IconSwim are both unique and affordable, so you don’t have to empty out your wallet to get yourself an eye-catching bikini. Plus, it has an endless array of options like cover-ups and accessories for the perfect beach day.
Created by a group of friends who shared their love of travel and cute swimwear, this site offers colorful designs featuring details like cutouts, ties, one-shoulder silhouettes, and more.
A reviewer says this about the Rocsi suit: "Great fit and quality! Excellent customer service! Needless to say, I will be buying more swimsuits from this company!"
Asherah Swimwear is for the goddesses in all of us. Seriously, this 'kini is part of its "goddess" collection, so it's the truth! Step into summer with one of these gold-accented designs.
Cut-outs!!! MBM Swim will get you right with the boldest suits that you won't find anywhere else. Self-taught designer, Marcis B Maxwell, shows her love for clean lines and fun elements v clearly through every drop and I'm here for it.
Xhale Swim, founded by Jessica Wong, offers handmade pieces to wear for any beach or poolside plans. Also, most of its swimwear is reversible, so you’re really getting a two-in-one deal when you shop here!
Each of Jade's minimal styles has at least one interesting cut to it that sets it apart from other swimsuits you typically find. But even more impressive is its commitment to sustainability; the brand uses recycled materials, biodegradable packaging, and eco-friendly dyes.
The name means "sandy cheeks" in French (how cute?!). Designed by SoCal native Dominique Celine, you'll find tons of alluring yet sustainable options with this label, like this asymmetrically cut-out two-piece.
A reviewer raved about the Emmy bikini top: "OBSESSED WITH THIS TOP! I am a DDD and it fits perfectly, it's so sexy and fits so beautifully! My favorite top for sure."
Reign Studio was specifically designed for women with larger busts. The U.K. cup sizing (just make sure you convert to U.S. sizing beforehand!) goes from F-KK and the dress sizing ranges from 8-18.
Actress and entrepreneur Draya Michele is the mastermind behind this brand that’s taking over Instagram. You'll find plenty of strappy, printed bikinis and one-pieces on the site, so you won't have any trouble finding one that speaks to you.
Rich and bold in both color and cut, Andrea Iyamah celebrates her Nigerian culture through her standout designs. I mean, the thick braided straps make this two-piece piece anything but basic.
Tarah-Lynn Saint-Elien is the fashion editor at Cosmopolitan, writing weighty and witty stories that run the gamut of gushing over Zendaya to convincing you of everything you need in your closet! She began her journey in the industry with a fashion and faith blog and an internship at Elle about 10 years ago. Since then, she's also served as the style editor at The Haitian Times. The Haitian-American pageant queen is Miss Supranational Haiti 2024, a Syracuse Masters graduate, and the author of three books, including: Claim Your Crown. Follow her on Instagram and TikTok: @iamtarahlynn.
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