18 Pride Outfit Ideas to Wear This Month (And Beyond)
Featuring LGBTQ+-owned clothing brands and must-have Pride Month collabs.
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As queer people (and as allies), there's never been a more important time to stand up for LGBTQ+ rights. While America has come a long way since the Stonewall Uprising of 1969—which, history lesson time, was a series of clashes between the NYPD and the patrons of The Stonewall Inn that's widely considered to have kick-started the LGBTQ+ rights movement here in the U.S.— we've still got a loooong way to go.
As of June 7th of this year, the ACLU has tracked over 500 anti-LGBTQ bills within the United States. These range from bans on transgender athletes to drag shows, gender-affirming care for minors, and restriction of rights for LGBTQ+ students and educators. Even more alarming, a nationwide survey by The Trevor Project found that 41% of LGBTQ+ youth considered attempting suicide just last year. And a study by the UCLA School of Law found that transgender people are over four times more likely than cisgender people to be victims of violent crime.
In response, the queer community will be showing up and showing out this Pride Month with parties, protests, and parades that are bigger, better, and gayer than ever before, which is precisely why we made this one-stop-shop of the best 2024 Pride outfits and brands from which to shop. From queer-owned clothing brands to limited-edition gay pride graphic tees, we've got everything you need to create the perfect Pride outfit this June.
For every one of these Love Rules tees purchased, Kenneth Cole will make a $10 donation to United Nations Free & Equal, a global initiative for fair treatment and equal rights for lesbian, gay, bi, trans, and intersex peeps worldwide.
Kohl's supports the LGBTQA+ community year-round by making substantial donations to the Trevor Project. These short-overalls would be perfect for a Pride month outfit, or sport this look all summer long!
AE typically has some awesome Pride pieces. From rainbow bikinis to baseball hats and cute tanks like this one, their Pride collection is sure to have something for you this month. Plus, AE is continuing its support of the It Gets Better Project with donations to celebrate Pride Month and support queer youth.
How about a fun hot pink number to celebrate Pride Month in style? This two-piece set from SAYLOR is the perfect ensemble to wear with sneakers for a Pride parade or with heels to dance the night away with your besties.
Show your support for drag queens in style. The Etsy shop behind this cute 'I Stand With the Queens' tee will be donating a portion of the proceeds to the ACLU Drag Defense Fund.
We all love a new bikini for the summertime, so how about a little rainbow number for Pride Month?! This top from It's Now Cool on ASOS is sure to have you lookin' gorge on the beach or at the pool while simultaneously celebrating Pride.
Disney has been vocal about their stance on LGBTQ+ rights. This year, they have a v cute Pride collection, which includes this Mickey Mouse long sleeve spirit jersey that's perfect for a Pride Month party.
Throw on this tee with a pair of denim shorts and hit the streets to show your support for trans youth. It's made by a queer-led Etsy shop based in Philly, so you can feel even better about what you're wearing.
Humankind Clothing French Terry Camp Shirt
Want a Pride outfit you'll actually wear again... and again, and again this summer? Humankind Clothing has just the pieces for you. They make gender-inclusive clothing and swimwear like this terry button-up shirt.
For more laid-back Pride occasions (say, a movie night with some queer love representation), reach for TomboyX's gender-inclusive loungewear. These rainbow-trimmed joggers are subtle yet statement-making.
If you're going to splurge on a designer item to celebrate Pride Month, make it something from Christopher John Rogers, a queer black designer who's dressed everyone from Michelle Obama to Lady Gaga and even Zendaya.
Make your stance on Florida's "Don't Say Gay" bill known in this rainbow-colored graphic tee. Styled with jean shorts and sneakers, it makes an easy (yet impactful) Pride parade outfit.
This year, the Adidas Pride collection is a collab with Brazilian artist Pablo Vittar. According to Adidas, this collection is meant to celebrate individuality and encourage allyship. Wear this mesh dress to your Pride Parade this June.
There is nothing wrong with wearing an all-white 'fit during pride month and dressing it up with some rainbow-beaded necklaces or bracelets! This white mini skirt from the Calvin Klein Pride Collection is a great option to style year-round.
News flash: Pride Parade outfits don't have to be covered in rainbows. Style this light pink vest from the queer-based fashion brand Wildfang with purple and blue to celebrate bisexuality.
This fun dress from Nasty Gal has beaded tassels in rainbow colors - perfect for a Pride-themed party! Get ready to dance the night away in this look.
This year, Levi's Pride collection is inspired by the LGBTQA+ rodeo and cowboy community. Style this stunning embellished-denim jacket with a cowboy hat and rainbow bracelets for some fun at this year's Pride Parade.
Telfar is one of the hottest LGBTQ-owned fashion brands on the scene, so what better place to stash your Pride parade snacks and bevies than this duffle-style tote bag.
So, you’re ready to celebrate Pride Month!
A few quick tips on how to choose a Pride outfit:
When it comes to choosing a Pride outfit, you can’t really go wrong. The key word here is pride, so pick an ensemble that feels true to your gender expression and sexual orientation. While you’ll likely see many parade-watchers and party-goers wearing super sexy Pride outfits (think: dog masks, BDSM-inspired harnesses, and rainbow pasties), know that you don't have to be that extra unless you want to. But if you’re feeling so inclined, don’t be afraid to wear something you never would in your everyday life. If there’s ever a place to express yourself fully and freely, this is it.
Not only does your Pride outfit need to be stylish, but it needs to be practical too. Wear comfortable shoes, pack a bottle of water, and slather on a layer of sunscreen before you apply your body glitter, face gems, and temporary tattoos.
But wait—where does the term “Pride” come from?
Though the origins of the term Pride are less than exact, the word is often associated with LGBTQ+ activist Brenda Howard, the “Mother of Pride” and organizer of the first official pride parade in 1970. Over the years, the phrase caught on with other gay rights activists like Harvey Milk, Sylvia Rivera, and Marsha P Johnson.
What to expect (and remember) if you’re celebrating Pride:
The purpose of Pride Month is the celebrate the LGBTQ+ community and call attention to the human rights issues that queer people continue to face. From massive Pride parades to theme nights at your go-to gay club and parties at your local drag bar, there’s a Pride festivity for everyone. Remember, Pride Month is about much more than rainbow flags. It’s about honoring all those who paved the way for us to live openly as queer people— and to help pave the way for LGBTQ+ youth.
While allies are always welcome to participate in the fun, it’s important to keep the true meaning of Pride top of mind. Use your allyship to help create safe spaces for members of the LGBTQ+ community to explore their identity and express themselves freely and fully.
Sarah Maberry is a fashion and luxury commerce editor at Hearst Magazines, where she covers fashion, beauty and pop culture. A seasoned trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level, helping readers determine what's worth buying. When she’s not writing for ELLE, Harper’s BAZAAR, Town & Country, Esquire, Cosmopolitan and other publications, she can be found roaming the Museum at FIT (her alma matter) or sewing her own couture while she binge-watches reality TV.
Devin Toolen is the Fashion Assistant at Cosmopolitan where she’s responsible for anything and everything that comes through the fashion closet doors. She preps ready-to-wear, accessories, and shoes for Cosmo photoshoots and assists on set. Devin also writes fashion stories for the Cosmopolitan website. Prior to Cosmo, Devin received her BA from Villanova University and her MA from Parsons in Paris, France. While she is passionate about fashion trends and current styles, she has a deep love for fashion history, heritage and archives. Follow her fashion journey on insta: @devintoolen.
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