Even if you’re on a strict no-shopping budget, I have the perfect loophole: Gap just dropped the cutest collab of hoodies, tees, and hats with Matt Damon’s Water.org—and for every purchase, Gap will donate $5 to provide greater access to safe water worldwide. Translation? You can rebrand your spending spree as charity.
As part of Gap’s commitment to responsible water use, the brand is teaming up with the organization in a collective effort to turn everyday actions (shopping!) into helping end the global water crisis. Lucky us, they’re doing it in a really chic way that benefits our wardrobes too.
The 22-piece Get Blue capsule collection—which officially launched on Monday, June 9—reimagines all the Gap classics, including closet essentials: heavyweight hoodies with the brand’s signature block lettering, ringer tees you’ll wear on repeat, even denim jackets in the most summery ocean blue.
Shop some of our faves from the Get Blue collection
Gap Get Blue Heavyweight French Terry Logo Hoodie
Gap Get Blue Heavyweight French Terry Logo Hoodie
Gap Get Blue Relaxed Chore Jacket
Gap Get Blue Relaxed T-Shirt
Gap Get Blue Relaxed Straight Trouser Jeans
Gap Get Blue Relaxed Icon Denim Jacket
The accessories are just as on point. The Canvas Tote is the most spacious, easy, toss-on-and-go style that quite literally fits everything—for the office, airport, or even for a grocery run. The Baseball Hat is another must for your online cart (you’ll thank me on your next bad hair day), and the socks will add a perfect little pop of color to any ‘fit. They even made an exclusive Water.org-inspired bracelet with the Get Blue droplet and adjustable design for the right fit, which is great news for those of us (me, I’m talking about me) with chicken wrists.
Don’t forget the accessories
Gap Get Blue Canvas Tote Bag
Gap Get Blue Logo Baseball Hat
Gap Get Blue Bracelet
Oh, and if you have a mini-me (son, daughter, niece, nephew), you need a matching style. Almost everything is available in children’s sizing—the Graphic Tee and VintageSoft Relaxed Hoodie are my faves.
Aside from just how cute the collection is, Gap and Water.org are making it easier than ever to create change—and that’s kinda the whole point.
“Social justice doesn't necessarily have to be a zero-sum game in terms of what you focus on. I know there are a lot of important things to focus on, and we live in a world that's very noisy and constantly reminding us that it's noisy, and it can feel overwhelming,” Matt Damon tells Cosmo. “But one of the reasons we wanted to start Get Blue was it was a way in which, without altering too much at all in your everyday life, you could have a real impact.”
Consider the haul your good deed for the week.
Megan Schaltegger is an NYC-based writer. She loves strong coffee, eating her way through the Manhattan food scene, and her dog, Murray. She promises not to talk about herself in third person IRL.
