Ever since I can remember—well, after the awkward middle school candy-gram days—Valentine’s Day has always brought the same three things to mind for me: roses, sweet date nights, and Victoria’s Secret. The legendary brand has long been the go-to for cute, comfortable bras, underwear, and lingerie, making it a true V-Day staple. Known for its flirty, festive pieces, Victoria’s Secret has never missed when it comes to Valentine’s Day looks. And this year, the brand really went all out, featuring Hailey Bieber as one of the stars of its latest collection and campaign.

hailey bieber victoria's secret valentine's day campaign 2026
Adrienne Raquel
hailey bieber victoria's secret valentine's day campaign 2026
Adrienne Raquel

The model and rhode founder stars in a series of playful photos that channel major iconic VS energy, showcasing a mix of styles that hit both sultry and cozy notes—perfect for whatever your February 14 plans look like. From the Wicked Unlined Wisteria Embroidery Balconette Bra with the matching Hearts & Roses Embroidery Brazilian Panty to the Very Sexy Cherry Pop Floral Lace Teddy paired with thigh-high sheer socks—if you’re ready to turn up the heat, the romantic vibes are unmistakable. She also embraces a laid-back cami-and-shorts set, ideal for a stay-at-home movie-and-takeout night or a fun Galentine’s hang with your besties.

Shop some of Hailey's faves from the collection!
Wicked Unlined Wisteria Embroidery Balconette Bra
Dream Angels Wicked Unlined Wisteria Embroidery Balconette Bra
Credit: Victoria's Secret
Hearts & Roses Embroidery Brazilian Panty
Dream Angels Hearts & Roses Embroidery Brazilian Panty
Credit: Victoria's Secret
Tease Sheer Stripe Lace-Trim Cupped Bodysuit
Victoria's Secret Tease Sheer Stripe Lace-Trim Cupped Bodysuit
Credit: Victoria's Secret
Satin Lace-Trim Flyaway Cami & Flutter Shorts Set
Dream Angels Satin Lace-Trim Flyaway Cami & Flutter Shorts Set
Credit: Victoria's Secret
Satin Lace-Trim Square-Neck Flutter Romper
Very Sexy Satin Lace-Trim Square-Neck Flutter Romper
Credit: Victoria's Secret
Besos Basque Bustier
Adore Me Besos Basque Bustier
Credit: Victoria's Secret

Some of my favorite looks lean into trends that dominated this past year—polka dots, bows, that timeless, dreamy aesthetic. I’m absolutely loving the red set (Heart Chiffon Unlined Bralette with the matching ruffled Bikini Panty). It’s bold and attention-grabbing, but still totally wearable day to day. And the bows on this strappy one-piece? Such a gorgeous touch.

These are currently in my cart...
Heart Chiffon Unlined Bralette
Dream Angels Heart Chiffon Unlined Bralette
Credit: Victoria's Secret
Lace-Trim String Bikini Panty
Dream Angels Lace-Trim String Bikini Panty
Credit: Victoria's Secret
Cherry Pop Embroidery Strappy Teddy
Very Sexy Cherry Pop Embroidery Strappy Teddy
Credit: Victoria's Secret
Chiffon Unlined Balconette Babydoll Set
Dream Angels Chiffon Unlined Balconette Babydoll Set
Credit: Victoria's Secret
Twinkle Petal Heart Corset Top
Dream Angels Twinkle Petal Heart Corset Top
Credit: Victoria's Secret
Rose Lace Short Slip Dress
Very Sexy Rose Lace Short Slip Dress
Credit: Victoria's Secret

Just so you know, the holiday’s creeping up fast—which is wild, considering we’ve barely even started 2026. Time is a social construct! But hey, that’s a debate you can save for Valentine’s Day over a bottle of vino! The real point? Start shopping now so your sexy little get-up is ready to go—and don’t worry, they range from $16.95 to $199.95, so there’s something for every budget.

Headshot of Megan Uy
Megan Uy
Associate Shopping Editor

Megan Uy is an associate shopping editor at Cosmopolitan, where she searches for the best products in all things fashion, home, beauty, sex, gifts, and more, so you don’t have to. When she’s not writing for the site, she’s whipping up some cool and trendy content for the fashion section of the print magazine. She’s been with the brand since 2019 (when she was an itty-bitty editorial fellow), and she's also written for Delish, House Beautiful, and People. Follow her on Instagram to get some BTS of the editor life and chaotic NYC content. Also, feel free to hit her up if you ever wanna discuss the madness that is TikTok