Move over butter yellow—orange is set to be the new it-color of the season, thanks to Taylor Swift and the announcement of her new album, The Life of a Showgirl.
It all started on August 11, when Travis and Jason Kelce’s podcast New Heights teased a special guest for its August 13 episode by posting a Taylor-like silhouette against a glittery orange background. That same day, fan page Taylornation shared a collage of her in various orange looks from her Eras Tour. Hours later, her website launched a mysterious countdown—and by August 12, the reveal dropped. In a teaser clip for the episode, she pulled her 12th studio album from an orange T.S.–monogrammed briefcase while wearing brick-orange lipstick. Her site promptly reopened in a full orange-and-mint-green makeover, complete with album pre-orders.
In the full New Heights episode, Tay announced the album will debut October 3 with 12 tracks, featuring producers Max Martin and Shellback (her Red, 1989, and Reputation collaborators) and a guest spot from Sabrina Carpenter on the title track. Travis even mentioned that the album is “a lot more upbeat” and that all the songs are ~naturally~ "bangers."
While discussing her Easter egg–filled rollout, Tay shared that her walk through the door at the final Eras Tour show symbolized her stepping into a new era. “Orange feels like energetically how my life has felt,” she said, adding that the album reflects the vibrant, electric energy she experienced behind the scenes during the tour.
Ready to embrace Taylor Swift orange? Ahead, shop some of our favorite pieces to match her bold new aesthetic.
Anvita Reddy (she/her) is a Commerce Editor at Hearst Magazines. She contributes commerce content across Hearst’s portfolio, including Elle, Harper's Baazar, Esquire, Good Housekeeping, Country Living, Cosmopolitan, House Beautiful, and more. She has over four years of experience in the commerce space, including writing detailed first-person product reviews, trend and best-of round-ups, deals and sales coverage, and more. Previously, she was an assistant editor for PS Shopping, covering beauty, home and kitchen, fashion, tech, travel, wellness, and lifestyle. In her free time, you can find her catching up on everything from reality TV to reruns of classic sitcoms, testing out viral beauty products, sharpening her cooking skills, working out, or traveling.
