Forget the viral Kendall Jenner tank. Madewell's Essential High-Neck Tank is one of the best white tank tops I've ever tried, and unlike the supermodel's child-sized favorite, it's A) still in stock and B) actually designed for an adult woman's curves. I've worn it so often this summer that I couldn't resist grabbing another during the final hours of Amazon Prime Day, while it's only $22. (Reminder: The sale ends tonight at midnight, so finalize your cart fast!)
P.S. Wondering exactly when Prime Day ends? You have until tonight at 11:59 P.M. PST or July 12, 2:59 A.M. EST!
The rib-knit cotton fabric is opaque enough to go braless without giving everyone a show, but the strap width and placement make it 100% bra-friendly, too. The hip-length cut hits at the perfect spot for low-slung denim without being too bulky to tuck into higher-rise bottoms. But the neckline is really the secret sauce. It's just a touch wider than your average crewneck, so it shows off necklaces nicely and makes my terrible posture look a tad better.
Added bonus: I found a few other colors of my beloved Madewell tank hidden among Amazon's Prime Day fashion deals. (You'll see it's listed as The Brightside Tank, but my research reveals it's the exact same style under a different name. Make it make sense, Mr. Bezos.)
My go-to tank isn't the only Madewell Prime Day deal I'm eyeing, either. Shop before the clock strikes midnight, and you can score last-minute markdowns on tees, dresses, and the Darted Barrel-Leg Jeans I wear at least once a week. Plus tons of shoes, bags, and belts. Keep scrolling for all my top Prime Day picks from Madewell.
Sarah Maberry is a fashion and luxury commerce editor at Hearst Magazines, where she covers fashion, beauty and pop culture. A seasoned trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level, helping readers determine what's worth buying. When she’s not writing for ELLE, Harper’s BAZAAR, Town & Country, Esquire, Cosmopolitan and other publications, she can be found roaming the Museum at FIT (her alma matter) or sewing her own couture while she binge-watches reality TV.































