Saddle up—Dairy Boy, the cult-favorite clothing and housewares brand known for their consistently sold-out camo sweatsuits, is here with a Valentine’s Day drop. And it’s only a matter of time (possibly minutes?) until it sells out. The latest drop features their signature camo print reimagined in dreamy pink hues, just in time for the season of love.
Cosmo caught up with founder Paige Lorenze, who summed up the collection's appeal: "It's the girl next door of camo." The aesthetic captures what she describes as the "get a girl who can do both" energy. "It's about breaking the mold and challenging traditional ideas of what's considered feminine or outdoorsy, showing that the two can coexist effortlessly," she explains.
The collection features three takes on their coveted crewneck: a minimalist logo-free version, one with their signature logo in crisp white puff print, and another sporting the logo in Valentine-ready hot pink. But the real showstopper? Their new cropped zip-up hoodie, featuring kangaroo pockets and a baby pink drawstring detail that elevates the whole piece. Complete the look with their straight-leg sweatpants—trust us on this one.
Dairy Boy Bubblegum Camo Zip-Up Hoodie
Dairy Boy Bubblegum Camo Crewneck - No Logo
Dairy Boy Bubblegum Camo Crewneck - Hot Pink Puff
Dairy Boy Bubblegum Camo Crewneck - White Puff
Dairy Boy Bubblegum Camo Sweatpant
Here's where things get technical (in the best way): Each piece is crafted from premium 12oz weighted French terry, 100% organic cotton, with a special wash treatment that delivers that perfect broken-in feel from day one. The result? A perfectly oversized, slouchy fit you’ll hold on to forever. The attention to detail shows—from the ribbed waistbands and cuffs to the thoughtfully designed silhouette that manages to be both relaxed and chic. Whether you're tackling a Netflix marathon, going on a coffee run, or making your gym commute look legitimately cute, this set delivers.
For those wanting to take the bubblegum camo obsession beyond apparel, Dairy Boy is also releasing matching phone cases with a soft felt interior lining, compatible with iPhone models from the 14 through the 16 Pro Max.
If history is any indication, you'll want to act fast–previous Dairy Boy drops have sold out within minutes, with their classic camo sets becoming some of the most sought-after pieces. The Bubblegum Camo collection is available now on DairyBoy.com.
As Paige puts it, "The pink camo isn't just a pattern, it's almost an attitude. It's confident, unapologetic, and uniquely you." Agreed.
Kim Duong is the Deputy Shopping Director at Cosmopolitan, overseeing shopping coverage online for all things fashion, lifestyle, beauty, and sex. When she's not musing about which products are actually worth your hard-earned cash, she's also writing (sometimes slightly unhinged) fashion content in print. You can find her previous writing in Refinery29, InStyle, Travel + Leisure, and StyleCaster. Follow her on Instagram for bottomless cute dog content and did-that-really-happen-to-me story times in her highlights.
