Cupid's season is already off to a spicy start thanks to Rihanna starring as Cupid herself in Savage X Fenty's new LoveLine Collection campaign. The icon is making our hearts skip a beat in every shot, and let's be honest—if you're taking style inspiration from anyone, RiRi should definitely be at the top of your list. Mesmerized doesn't even begin to describe how I feel looking at this sultry lingerie drop, so the only right thing for me to do, of course, is add everything to my cart.

In a press release for the campaign, Rihanna shares, “Valentine’s Day is a time to celebrate love in all its forms. At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so."

two women embracing while wearing matching loungewear against a red background
Savage x Fenty
a couple posing closely featuring unique hairstyles and bold fashion choices
Savage x Fenty


SHOP THE COLLECTION

You might also notice some familiar faces in this campaign. Love Island USA stars Serena Page and Kordell Beckham, as well as TikTok sensations Hayley and Jules LeBlanc join Rihanna in showing off Savage x Fenty's Valentine's Day shop must-haves—from daring lace and luxurious silk pieces to extra cozy loungewear.

Let's be real with each other here. Lingerie may seem like a waste of money (mostly because it doesn't stay on very long), but finding lingerie that incorporates pieces you can actually wear out of the house is the game changer we didn't know we needed—ahem, just like these super cute Ribbon Play Full Tights.

And if you ever need a confidence boost, a new set of lingerie will certainly do the trick, but it's no surprise that Rihanna takes lingerie to a whole other level of boldness that we didn't know was possible. I mean, have you seen this rose lace teddy? Not only is it perfect for steamy nights in, it's also just absolutely stunning.

three individuals posing together against a red background showcasing intimate apparel

While you take the time to ogle over this iconic photoshoot, here are a few fan favorites that we will be obsessing over all month long.

Les Roses Lace Teddy
Savage X Fenty Les Roses Lace Teddy
$60 at SavageX
Lovers Lace 6-Piece Set
Savage X Fenty Lovers Lace 6-Piece Set
$2,025 at SavageX
Weekender Terry Shrunken Pullover Hoodie
Savage X Fenty Weekender Terry Shrunken Pullover Hoodie
$75 at SavageX
The Classics Satin 3-Piece Set
Savage X Fenty The Classics Satin 3-Piece Set
$2,025 at SavageX
Ribbon Play Seamless Knit Slip Dress (XS-XL)
Savage X Fenty Ribbon Play Seamless Knit Slip Dress (XS-XL)
$85 at SavageX
Ribbon Play Full Tights
Savage X Fenty Ribbon Play Full Tights
$33 at SavageX
Headshot of Tori Polizzotto
Tori Polizzotto
Contributor
Tori Polizzotto is an executive assistant & writer at Hearst Magazines for brands such as Cosmopolitan, Women's Health, ELLE, & Esquire. She grew up in NYC as a competitive dancer and later graduated with a B.S. in Fashion Media from the Laboratory Institute of Merchandising. Tori still remembers the first time she ever read a magazine, and how it sparked her love for journalism. When she’s not writing, she’s usually falling down a TikTok rabbit hole, eating pizza, and binging reruns of Sex & The City. Follow her on Instagram!