Reese Witherspoon's new fashion and lifestyle brand, Draper James, may only be a day old, but many pieces are already selling out.
Inspired by Southern lifestyle, the line features clothing, bags, jewelry, home, and gift items ranging from $15 to $400, which Reese described to WWD as "unapologetically pretty."
"What's wrong with being pretty?" Reese said. "That went out the window a long time ago. In the South, there's a lot of color, prints, tradition, traditional fabrics like gingham, plaids, stripes. There's also definitely a feeling that what you wear makes you feel better, especially if you're wearing color, prints or joyful things."
The collection bears a strong resemblance to preppy-chic brands Tory Burch and now-defunct C.Wonder, which is hardly surprising given that Reese's design director, Frederic Tremblay, formerly held design positions at both brands.
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