The 17 Best Viral TikTok Beauty Products of 2025, According to a Beauty Editor Who Scrolls for a Living

Shark has had quite the year of beauty devices (our favorite CryoGlow LED Mask is basically sold out everywhere), and this device is like a mini hand-held facial. Sculpt, exfoliate, and hydrate your face all in one go with the FacialPro Glow.

This is easily my favorite body wash I tested in 2025," says beauty editor Beth Gillette. "It lathers up to a lovely foamy consistency that's easy to spread all over, and once I rinse off, my skin still feels soft and lightly fragranced—it's not so heavy that it lingers forever, but I get gentle whiffs of the luxe vanilla scent."

"This stuff actually melts into your skin—like you barely feel it, but it still looks super polished," says beauty editor-at-large Julee Wilson. Yes, it's a hefty price tag, but it features top-tier skincare innovations from Augustinus Bader and has extreme skin-smoothing powers, so we think it's worth the luxe splurge.

Beauty director Lauren Balsamo has been a fan of this Dior Foundation Stick before it even officially launched. "It smooths out my skin tone and blurs breakouts and dark spots on the go so easily," she says. "Just swipe it where you need coverage and then blend with a fluffy foundation brush for airbrushed-looking skin in legit seconds.”

Westman Atelier can’t seem to make a bad product, and this creamy blush stick is no exception. It blends effortlessly with your fingers, giving a soft, sun-kissed flush that looks effortlessly natural.

Arguably the most popular body lotion on the internet, Eos Vanilla Cashmere is a favorite of the masses. It fights dryness while making you smell like a sweet dessert, without being overly cloying.

This layerable scent from Dedcool has been a Cosmo favorite for years, but it really popped off over the last few months. It smells creamy, skin-like, and works well on its own or plays well with your other fave scents.

This one is for all the clean girls out there who love a slick back, but hate wresting with your brush for minutes at a time. Emi Jay's Angelstick creates sleek hair in seconds without leaving behind any greasy or sticky residue.

The St. Barts Body Mist is like a mini vacation in a bottle. Light and refreshing, it layers beautifully over perfume or on its own, leaving skin subtly scented with a breezy, tropical vibe that’s perfect for everyday wear. And Taylor Swift is a fan of the scent (she uses the body wash version).

This chic hand cream doubles as bedside decor thanks to its gorgeous packaging. It deeply moisturizes dry hands without leaving behind any grease, and it comes in a bunch of luxe scents.

Beauty editor Beth Gillette tried more than 60 different lip balms, and crowned this one her absolute favorite. It's very rich, comes in a bunch of great flavors, and actually keeps the lips moisturized.

Another Cosmo Holy Grail Award winner, this viral formula was all over TikTok, with influencers even pressing their glammed up faces to white wedding dresses to show its strong hold. It’s hydrating and keeps makeup in place all day, even on sweaty summer days.

This mask is another favorite of Gillette's "this mask gives my skin an outrageous glow after I sleep with it—it's also already cut into two pieces so it fits perfectly on my face which I love so much." It's loaded with collagen and hyaluronic acid to give you glass skin overnight.

Everything Hailey Bieber touches turns to gold—including these eye patches. Beloved by all your favorite influencers and celebs, they work to depuff and brighten tired under eyes, making it the ultimate GRWM accessory.

This does-it-all device is beloved by Kendall Jenner, Hailey Bieber, and basically every celeb who has the smoothest skin ever. It has a bunch of different modes that help your skincare sink in deeper, sculpt the face, and so much more.