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I’m a Beauty Editor With Thinning Hair—These Are the Best Shampoos, According to Years of Testing

AKA your first step to thicker, fuller looking hair.

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shampoo for thinning hair
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I’m not going to sugarcoat it, hair loss can be annoying, stressful, and overall not fun. Sure, it may comfort you to know that 50 percent of women and 70 percent of men will experience hair loss and thinning in their lifetime—but that said, you still don’t have to vibe with it, and there are ways to deal with it. The best place to start? A shampoo for thinning hair that will help encourage thicker, fuller hair and create an optimal environment for hair growth.

Now a shampoo that only sits on your scalp for a minute or two at most can’t magically lead to hair growth overnight. “Hair growth takes time—think: half an inch a month,” trichologist Dominic Burg has told Cosmo. “Even hair-loss treatments that work take time, so you usually won’t see results for three to four months.” Basically, these shampoos can help mask hair loss by volumizing and smoothing your hair, as well as contributing to better scalp health, which is ultimately the real answer to encouraging hair growth. So because I am still struggling with COVID-19-related hair loss, Cosmo beauty editor Beth Gillette (who deals with her own thinning hair) and I tested the top-rated formulas. Peep our faves:

    Our top picks for the best shampoo for thinning hair in 2025:

    Keep reading for the full list of the 12 best shampoos for hair thinning, according to my personal testing and three experts (hi, dermatologists Mona Gohara, MD, and Ife Rodney, MD, as well as trichologist Dominic Burg).

    Destined For Density Caffeine + Biotin Peptide Density Shampoo

    Pros

    • Editors loved how voluminous it left her hair without making it feel rough or brittle
    • Packed with peptides and caffeine, two MVP-level ingredients for hair growth

    Cons

    • Some testers with very-dry hair found it a bit stripping

    Beth Gillette has been lathering up her fine, thin hair with this shampoo since it launched earlier this year, and she admits that she has had just about the best hair year of her life. She constantly gets compliments on how thick and full her hair looks, which is pretty much the opposite of how she perceived it a year ago (and she's even cut and bleached her hair since!). The reason? The combo of caffeine-rich coffee seed oil in this formula, which is filled with antioxidants that help stimulate blood flow to the scalp to help optimize scalp health and hair growth, says Dr. Rodney.

    One Cosmo editor says: “It’s a hard feat to make my fine hair look both hydrated and voluminous. But this one really does the trick. The peptides work overtime to give me a good hair day right when I use it and for a long time after. I’ve used this every-other-wash for a year, and it’s definitely helped cut down on my hair thinning from excess heat and color damage.”
    —BETH GILLETTE, BEAUTY EDITOR

      Key ingredientsCoffee seed oil, biotin
      Sulfate free?Yes (but still contains some strong surfactants
      Hair typeDry, very dry, damaged
      2
      This Award-Winning Shampoo for Thinning Hair

      Oribe Serene Scalp Densifying Shampoo

      Serene Scalp Densifying Shampoo
      $52AmazonAlso Consider

      Pros

      • Makes hair look voluminous without drying it out
      • Peptides help strengthen hair and skin barrier
      • Suitable for color-treated, thinning hair
      • Holy Grail Beauty Award winner

      Cons

      • Could be too mild for very-oily scalps

      Cosmo editors spend all year testing the latest and greatest for our Holy Grail Awards, which brought us to this award-winning shampoo for thinning hair. Oribe understands that scalp health and hair growth is a multi-pronged approach. One shampoo alone won’t really do too much. But this formula is all about simultaneously making your scalp healthier while also adding volume and density to your hair.

      This shampoo uses a combo of peptides, rosemary extract, and vitamin E. It helps strengthen your hair as well as boost your scalp’s skin barrier to help hold in moisture. Rosemary extract is thought to potentially help grow hair, but more studies need to be done. Regardless, it is anti-inflammatory, which can help soothe irritated scalps. Best of all, the peptides in the formula wrap every strand and plump them up a bit, making your hair appear fuller. That’s half the battle, yk?

      One Cosmo editor says: “I have been testing this entire line for months and can honestly say I’ve seen a difference. It smells amazing and it leaves my hair feeling so soft. But the best part is that it really does work. When I blow-dry my hair or try to part it differently, there are little baby hairs all over the place. I’ve also noticed a significant decrease in hair shedding in the shower. My part is still pretty wide, but I’m impressed at the improvement I’ve seen given the natural ingredients in this formula.”—VERONICA LOPEZ, SEX AND RELATIONSHIPS EDITOR

      Image no longer available

      Features at a Glance

      Key ingredientsPeptides, rosemary extract, vitamin E
      Sulfate free?Yes
      Hair typeDry, very dry, damaged
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      3
      Best Dermatologist-Recommended Shampoo for Thinning Hair

      Isdin Lambdapil Hair Loss Shampoo

      Lambdapil Hair Loss Shampoo

      Pros

      • Helps soothe inflammation with zinc and niacinamide

      Cons

      • Contains sulfates, which may be a bit drying for some hair types

      Dr. Rodney is a huge fan of this hair-loss shampoo because it's loaded with anti-inflammatory ingredients (hi, niacinamide, and zinc) that "help improve skin barrier function, which can potentially reduce inflammation that can lead to hair fall," she previously told Cosmo. Personally, my thinning hair and oily scalp love this formula because it makes my roots look lifted and voluminous. FYI: It does contain sulfates, which I love for deeply cleaning and degunking my scalp, but they are drying for some hair types. If your hair is on the drier side, try using this once a month as a "reset" wash, and then make sure to follow it up with a deep conditioner.

          One shopper says: "My dermatologist prescribed this shampoo, and I have been using it. This is my second order, and my hair has improved enormously.”

          Key ingredientsNiacinamide, zinc, hydrolyzed soy protein
          Sulfate free?No
          Hair typeOily mostly, but might be okay for dry hair if paired with a moisturizing conditioner
          4
          Best Shampoo for Curly, Thinning Hair

          SheaMoisture Strengthen and Restore Shampoo

          Strengthen and Restore Shampoo
          Now 27% Off

          Pros

          • A little goes a long way, per testers

          Cons

          • May take a little longer to rinse out, some testers said

          This hair growth shampoo packs a seriously powerful punch, thanks to ingredients like Jamaican black castor oil (which is loaded with vitamin E, fatty acids, and minerals), moisturizing shea butter, and clarifying peppermint. Not only is it great for heat-damaged hair, but it's also a godsend for textures that require extra moisture (hi, curly hair!).

            One shopper says: "Love the smell and feel of the product, it makes my thin hair feel thicker and softer. Fine, thin, and brittle hair sufferers, this product is for us!!!"

            Key ingredientsPeppermint, shea butter, castor oil
            Sulfate free?Yes
            Hair typeDry, very dry
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            5
            Best Clarifying Shampoo for Thinning Hair

            Aavrani Jelly Clarifying Detox Cleanser

            Jelly Clarifying Detox Cleanser
            $34AmazonAlso Consider

            Pros

            • Gets rid of excess oil and product buildup on my scalp with gently exfoliating glycolic acid
            • Love the included silicone scrubber for really getting my roots clean
            • Not too drying, according to testers with already-dry hair types
            • Holy Grail Award winner

            Cons

            • Can be hard to squeeze product out of the tube

            Clarifying shampoo on its own isn't necessarily going to magically make your hair grow multiple feet long (no shampoo will, tbh). But! Getting your scalp super clean and reducing buildup can help unclog blocked hair follicles and lead to some hair growth in the future. Plus, removing all the dirt and grime in your roots is fantastic for giving your some natural volume and lift, key for making it appear as though your hair is fuller.

            Winner of a Cosmo Holy Grail Award, Aavrani's detoxifying cleanser is packed with good-for-scalp ingredients that make it a standout for those with thinning hair. Caffeine can encourage some blood flow to your scalp as well as acts as an antioxidant to encourage a healthier environment for hair to grow. Plus, there's soothing niacinamide, moisturizing vitamin E, and a little bit of exfoliating glycolic acid. This helps break down oil and grime without needing to majorly scrub (although, the packaging does contain a silicone scrubber to help you get a deeper clean).

            One Cosmo editor says: “The best part about this product is the exfoliating nozzle that the product comes out of. That in tandem with the exfoliating beads in the formula gives me the most amazing squeaky-clean scalp without drying out my hair. I massage it in one to two times a week to help avoid flakes.”—EMILY ADAR, SENIOR VISUAL EDITOR

            Image no longer available

            Features at a Glance

            Key ingredientsGlycolic acid, niacinamide, caffeine, vitamin E
            Sulfate free?Yes (but contains some strong cleansers that could be a bit drying)
            Hair typeAll (but might need to be paired with something moisturizing for very-dry hair)
            6
            Best Volumizing Shampoo for Thinning Hair

            Monday Haircare Volume Shampoo

            Volume Shampoo

            Pros

            • Testers said the shampoo left their hair feeling super light and looking shiny

            Cons

            • Reviewers said they needed to use quite a bit of product each time

            Other than the fact that this shampoo bottle would look cute AF in your shower, it'll also give you volumized hair, which will essentially camouflage your hair loss and/or thinning. Not only that but it's packed with antioxidants to help protect and repair, as well as coconut oil and shea butter to ensure that the hair stays moisturized.

              One shopper says: "I really like this shampoo! It has helped with my thinning out hair from postpartum; great neutral scent, awesome value."

              Key ingredientsCoconut oil, shea butter, aloe vera
              Sulfate free?Yes
              Hair typeDry, very dry, damaged
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              7
              Best Shampoo for Thinning, Dry Hair

              Mielle Rosemary Mint Strengthening Shampoo

              Rosemary Mint Strengthening Shampoo

              Pros

              • Filled with sealing oils to help offset dryness

              Cons

              • If you have super sensitive skin, sometimes rosemary oil can be irritating

              I may sound like a broken record here, but if you want your hair to be healthy, you gotta make sure that your scalp is healthy first. If you begin to notice that your hair is particularly dry, brittle, weak, and prone to breakage, you (1) need to lay off the heat and coloring, and (2) get yourself a moisturizing, strengthening shampoo. This one by Mielle will gently cleanse the hair while adding moisture to dry and over-processed hair. Massage it through your wet hair, rinse it all out, then follow with a hydrating conditioner.

              One shopper says: "This has grown out my hair at double the speed! I have never had a problem with this and it has worked wonders in reviving my curly hair!"

              Key ingredientsRosemary oil, peppermint oil, babassu oil
              Sulfate free?Yes (but contains some other strong cleansers that could be drying)
              Hair typeDry, very dry
              8
              Best Dandruff Shampoo for Thinning Hair

              Jupiter Balancing Shampoo

              Balancing Shampoo

              Pros

              • One of the few sulfate-free dandruff shampoos our editors have loved
              • Smells actually good (like soft citrus)—unlike many other dandruff shampoos we've tested

              Cons

              • The lovely scent is thanks to essential oils, which can be irritating for some scalps

              So, we've determined that a healthy scalp = healthy hair. Which means that a scalp covered in dandruff flakes might not exactly be the best breeding ground for hair growth. Enter: Jupiter's Balancing Shampoo, our top pick for dandruff shampoos in general, let alone for someone dealing with hair thinning.

              Pyrithione zinc is the hero ingredient here, fighting itch, flakes, and excess oil. But what makes this specific shampoo so magic is that it does so without using any drying sulfates. In fact, squalane and coconut oil balance it all out and make it actually pretty hydrating for your scalp and hair.

              One Cosmo editor says: "Out of all the dandruff shampoos I've tried, Jupiter's Balancing Shampoo reigns supreme. It's majorly helped rid my scalp of flakes and itch, all while offering up a lovely shower experience. Plus, it smells like an aromatherapy candle, thanks to orange peel oil, lavender oil, and vanilla oil to give my shower (and hair) a lil ~boost~."—BG

              Image no longer available

              Features at a Glance

              Key ingredientsPyrithione zinc, squalane, coconut oil
              Sulfate free?Yes
              Hair typeAll
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              9
              Best Shampoo for Thinning, Fine Hair

              Ouai Fine Hair Shampoo

              Fine Hair Shampoo

              Pros

              • Doesn't weigh down my fine hair
              • Holy Grail Award winner

              Cons

              • Some reviewers said the scent is strong and overpowering

              Volumizing products can be tricky for super-fine hair textures. Use the wrong formula, and you'll be left with a crunchy, greasy finish. Cue this lightweight cleanser from Ouai, which calls on a blend of moisturizing chia seed oil and strengthening keratin proteins to leave fine hair stronger and smoother, without any heavy residue. So while your derm is working on your hair growth from the inside out, this formula can help give you immediate results on the outside.

              One Cosmo editor says: "From the first wash, my fine hair felt fuller and healthier—no more limp strands. I love the lather of the shampoo and the conditioner delivers just the right hydration without weighing my hair down. The soft floral scent turns my shower into a mini spa, and the chic packaging looks great in my shower. This duo has truly changed my hair care routine for the better and it honestly makes every day feel like a good (voluminous!) hair day."—KARA MILLER, DESIGNER

              Key ingredientsHydrolyzed keratin, chia seed oil
              Sulfate free?Yes
              Hair typeOily
              10
              Best Cult-Favorite Shampoo for Thinning Hair

              Olaplex No. 4 Bond Maintenance Shampoo

              No. 4 Bond Maintenance Shampoo

              Pros

              • Helps rebuild the bonds in your hair to make it smoother and stronger

              Cons

              • Some testers didn't love the "medicinal" scent

              If you have damaged, thinning hair, chances are you've heard of the Olaplex No. 4 Bond Maintenance Shampoo. This cult-favorite shampoo is a staple in the beauty world for healing damaged and over-processed hair by actually rebuilding the broken bonds in your hair strands. But it also helps moisturize and smooth your hair, which can make fine, thin hair look a bit plumped up and thicker. The best part is that literally anyone—with any hair type—can use this product.

                One Cosmo editor says: “Olaplex literally changed the haircare industry as we knew it when they launched their line of bonding hair products. I used the No. 4 shampoo and coordinating conditioner when they first came out, and absolutely loved them as someone who is very particular about my hair products. I took a hiatus for a while (as a beauty editor who tests dozens of hair products often does), but I recently received a mailer with a restock of the entire line. I threw it in my shower and used it for the first time again two nights ago and almost forgot how incredible it was. I try washing my hair as little as possible, so when I use a shampoo I have two requirements: make my hair soft, and make my hair smell good. Obviously, this shampoo checked both the boxes. And I'm smelling my hair as we speak, and it still smells super clean and has that nice Olaplex scent (probably from the conditioner, but still)."—JASMINE HYMAN, ASSISTANT BEAUTY EDITOR

                Key ingredientsGrapeseed oil, glycerin, panthenol
                Sulfate free?Yes
                Hair typeAll
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                11
                Best Shampoo for Thinning Hair and Healthy Scalp

                RevitaLash Cosmetics Thickening Shampoo

                Thickening Shampoo

                Pros

                • Full of strengthening, soothing, and moisturizing ingredients to help protect your scalp

                Cons

                • A couple of reviewers said their hair felt a bit stringy after using

                I have the RevitaLash's eyebrow serum to thank for my thick brows as of late, so I was intrigued to see if the brand's thickening shampoo would also be able to help encourage some blood flow to my scalp to help my ultra-fine, thin hair look a bit fuller. It's chock full of good-for-scalp ingredients that help support a healthy scalp environment (FYI: a thriving scalp = thriving hair, k?!). A few of the standout ingredients? Soothing niacinamide, strengthening proteins and amino acids, and skin-barrier supporting peptides.

                    One shopper says: "This product definitely gives body to my fine hair which has felt even thinner as I age. Highly recommend."

                    Key ingredientsNiacinamide, peptides, arginine, hydrolyzed soy protein, wheat amino acids
                    Sulfate free?Yes (but contains other strong cleansers that could be a bit drying)
                    Hair typeAll
                    12
                    Best Shampoo for Thinning Hair with Actives

                    Vegamour Gro+ Advanced Balancing Shampoo

                    Gro+ Advanced Balancing Shampoo
                    $52AmazonAlso Consider

                    Pros

                    • Helps de-grease and de-gunk your scalp with lactic acid and strong surfactants
                    • Soothes and nourishes
                    • May potentially stimulate some blood flow to encourage hair growth with caffeine

                    Cons

                    • Can be a little bit drying, so follow with a rich conditioner

                    When you need a liiittle bit more oomph in your formula to help boost your scalp health and improve scalp thinning, try this advanced shampoo from Vegamour. It kicks their O.G. Gro Revitalizing Shampoo up a notch with the addition of gently exfoliating lactic acid, stimulating caffeine, and soothing niacinamide.

                    • Key ingredients: Niacinamide, caffeine, lactic acid, marula seed oil, rhubarb extract
                    • Sulfate-free? Yes, but contains other strong surfactants
                    • Hair type: All, but might be drying for very-dry hair

                      One shopper says: "Currently nine months pregnant and have been experiencing hair loss. I was very happy to stumble across Vegamour and try out both the shampoo and conditioner. Not sure if it's a placebo effect, but I feel like the products has been helping with my hair."

                      Key ingredientsNiacinamide, caffeine, lactic acid, marula seed oil, rhubarb extract
                      Sulfate free?Yes (but contains other strong cleansers that could be a bit drying)
                      Hair typeOily, dry, damaged
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                      13
                      Best Shampoo for Thinning and Over-Processed Hair

                      Virtue Flourish Shampoo for Thinning Hair

                      Flourish Shampoo for Thinning Hair

                      Pros

                      • Contains keratin, which helps strengthen your hair

                      Cons

                      • May take a bit of time to see improvement

                      If you want a product that will work for both straight and curly hair, this here is your bb. Not only is this shampoo good for dry, flaky scalps, but it is also great for hydrating damaged hair that has split ends and breakage—over-processed hair types, I'm talkin' to you.

                        One shopper says: "I always had thick hair but after getting COVID-19, I started losing my hair and it lacked its luster. It was gentle on my hair and I noticed I didn’t lose as much in the shower. My hair is getting thicker again and I think this shampoo is working its magic."

                        Key ingredientsKeratin, peptides, hyaluronic acid
                        Sulfate free?Yes
                        Hair typeOily, dry, damaged

                        Do hair thinning shampoos really work?

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                        Hair thinning shampoos don't necessarily work to grow your hair longer and thicker, per se, shampoos are not clinically proven to cause hair growth. In reality, nothing that sits on your scalp for 30 seconds will do anything to make your hair grow faster. But—but!—if your hair loss is due to scalp conditions such as dryness, dandruff, or psoriasis, then yes, a shampoo may help create a healthier, more hospitable environment for your hair to grow.

                        Dr. Gohara compares shampoo to a coach on an athletic team: The coach can't play for the team, however, they can offer advice and support. It's the same for shampoo—shampoo can't grow the hair back, but it can create the best and most optimal environment for healthy hair. They also can temporarily add volume to your thin hair or potentially treat or calm down scalp conditions that may be contributing to your thinning hair.

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                        What shampoo do dermatologists recommend for hair loss?

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                        The shampoo dermatologists recommend for hair loss is entirely dependent upon the cause of your hair loss and the rest of your treatment plan. For example, if you're currently massaging your scalp every night with minoxidil, which can be v irritating, you prob should be using a very gentle shampoo, versus a medicated one for dandruff. Dr. Gohara says that when she treats patients for hair loss, she views her approach as a "treatment ladder." The first step is to determine the root cause and then "make sure your scalp is in the best, and healthiest, condition as possible," noting that this is where shampoo comes in. "Shampoos for thinning hair can hydrate dry scalps, ensure good cuticle health, and clear any clogged hair follicles."

                        However, in general, Dr. Rodney is a big fan of a shampoo filled with anti-inflammatory ingredients for hair loss and thinning. This can help soothe your scalp and curb irritation, which overall leads to a healthier scalp, leading to hopefully some hair growth.

                        How often should you use a shampoo for thinning hair?

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                        You should wash your hair with shampoo for thinning hair as often as you usually wash your hair. So if you have ultra-fine hair that gets greasy fast and requires daily washing, feel free to suds up daily with the formulas above (so long as they're not loaded with sulfates and stripping your hair, ofc). Or if you usually only wash once a week, then keep up with that routine. You can just replace your regular shampoo with the shampoos above.

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                        What causes thinning hair?

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                        Dr. Gohara explains that everyone's hair thins naturally with age: "If you consider everyone's hair densities in their thirties, forties, fifties, and so on, you'll see that it doesn't look the same as it did in their teens and twenties." She says you must consider genetics, explaining that when and how quickly your hair will thin is genetically predetermined, just like your eye and hair color.

                        And then, Dr. Gohara explains that there are many other issues that can organically cause hair thinning: Stress, eating habits, hormonal changes, post-pregnancy, and even over-processing the hair. This type of hair loss is called telogen effluvium—a ~fancy~ way of saying temporary hair loss—and if you correct the issue at its core (i.e., proper nutrition, less stress, seeing a doctor), the hair loss will gradually stop after a period of time.

                        How much hair loss should be concerning?

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                        If you're worried about thinning hair, see a dermatologist immediately—they can cocktail prescription topicals, prescribe oral medications, and even inject your scalp with cortisone to slow down shedding and inflammation. But in general, as a loose guideline, remember that "you lose about 50 to 100 hairs every day, which is about 0.001 percent of your hair,” trichologist, Dominic Burg has told Cosmo. It's not until you notice that amount "double or tripling," Dr. Burg has explained, that you'll need to take action and see a dermatologist—and that's especially true if you're dealing with bald spots, a sudden receding hairline, or a vast difference in hair density.

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                        How to choose the best shampoo for thinning hair:

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                        Determine if you have a scalp condition.

                        Reason #780 to go see a dermatologist: There are a ton of inflammatory scalp conditions that can contribute to hair thinning and hair loss, such as dandruff, dryness, psoriasis, and more.

                        If you have dandruff, an over-the-counter dandruff shampoo containing the active ingredient ketoconazole will help kill the dandruff-causing yeast on your scalp. If you have an irritated, dry scalp, a scalp-oil treatment, a moisturizing and gentle shampoo, and a soothing scalp serum should be your go-to. As for a shampoo specifically for thinning hair, look for a gentle, moisturizing, and anti-inflammatory formula that can potentially aid in healing your scalp.

                        Consider your goals.

                        If you just want to mask your thinning or hair loss, look for volumizing shampoos with strong surfactants that remove oil and buildup on your scalp and weigh down your hair. But if you actually want to strengthen your damaged ends to make them look a bit fuller, try a bond-building shampoo (I love Olaplex No. 4 Shampoo). And ofc, if you want to boost your scalp health, look for all those skincare ingredients we love for our faces: peptides, niacinamide, salicylic acid, and hyaluronic acid.

                        How we tested:

                        best college student gifts for her

                        Cosmo editors have been testing dozens of formulas for more than five years, bringing you the best options for every single hair type and concern. We research and update consistently based on new product launches and trending picks, providing firsthand experience when we test a new one we love. We’ve been testing at-home laser hair removal devices for five years, bringing you the best ones with all of our firsthand experience and updating whenever we try new launches or underrated gems. To compile this full list, we:

                        • Tested on a handful of Cosmopolitan beauty editors with a range of hair types, varying levels of hair thinning, and other concerns (volume, color care, moisture, curl definition, and more).
                        • Grabbed editors' first-person reviews, pros, and cons
                        • Researched each product based on its ingredients and ability to scientifically encourage hair growth with insights from expert dermatologists and trichologists
                        • Dove into product reviews to determine the most-loved shampoos from Cosmo readers, as well as their common pros and cons
                        Headshot of Siena Gagliano
                        Siena Gagliano
                        Associate Editor
                        Siena Gagliano is the associate editor at Cosmopolitan, where she primarily covers beauty, fashion, travel, and lifestyle. Wanna know how to get the best brows of your life? gotchu. What about how to find the best fashion deals of the season, the softest sheets on the market, or exactly how to use retinol without irritating your skin? Check, check, and check. Before joining Cosmopolitan, Siena was a writer at Bustle and several other media outlets. As her 2024 goal, she has vowed to find the best (extra) dirty martini NYC has to offer—and yes, that means ~attempting~ to try every cute cocktail spot in the city (hit her up with some recs, pls). Follow Siena on Instagram for a behind-the-scenes look at that magazine life.
                        Headshot of Beth Gillette

                        Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months. 

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