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21 Best Curly Hair Products, Tested and Reviewed on Actual Curls

No, seriously—we legitimately tried all of these.

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Whether you have fine, thin curly hair that’s prone to frizzing up, poofing out, getting greasy, and falling straight, or 4b/4c curls that experiences moisture loss, shrinkage, and breakage—and every curl type in between—you've probably spent a literal lifetime testing and reviewing the best curly hair products. And, consequently, the worst—because, as anyone with curly hair knows, there’s no such thing as a one-size-fits-all curl product. So, how TF are you expected to figure out the best curl products for your curl type? Uh, you aren’t—because we did it for you.

Every single curl product on this list has been tested to work extraordinarily well on curly hair (from types 2c to 4c), with absolutely stellar reviews, and includes everything from the best curl shampoos to the best hair oils to the best curl creams, hair gels, styling tools, and more. We also consulted two of the industry’s top curl experts, hairstylists Haiya Eliza and Sabrina Rowe Holdsworth, on the best types of products for curly hair and how to enhance and define your curls. But first, here’s a bb sneak peek:

Our top picks for curly hair products in 2025:

Keep scrolling for the 20 curly hair products that curly-haired editors, experts, and I are obsessed with. Then, I'll get into all your top FAQs, like how to enhance your curl pattern, what to avoid in a curly hair product, and how to choose the best curly hair product for you.

1
This Pre-Shampoo Treatment

HASK Mega Slip Pre-Shampoo Detangler

Mega Slip Pre-Shampoo Detangler

Pros

  • Detangles curls for easier washing
  • Reviewers love the floral scent
  • Leaves hair soft and hydrated

Cons

  • Might be difficult to remove from hair without a strong cleanser

"I usually wash every four to five days, and at that point, my hair gets pretty tangled. I love using HASK's Pre-Shampoo Detangler before washing to add slip to my hair and make sure all the tangles get out before cleansing."—SAMANTHA OLSON, ASSISTANT NEWS EDITOR

  • Curly Girl Method-approved? Yes
  • Moisture levels: Medium
  • Key ingredients: Coconut oil, aloe vera, squalane
  • Hair type: Might be too heavy for low-porosity curls
curly hair products
@astoldbysno
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2
This Moisturizing Shampoo

Sienna Naturals HAPI Shampoo

HAPI Shampoo

Pros

  • Makes hair feel clean, but not stripped
  • Hydrates hair and scalp
  • Holy Grail Award Winner

Cons

  • Doesn't have a strong lather

“This dynamic duo—including the H.A.P.I Conditioner—is a whole reset ritual—cleansing without stripping and hydrating without heaviness. It leaves my scalp and strands feeling brand-new.” —JULEE WILSON, BEAUTY EDITOR-AT-LARGE

  • Curly Girl Method-approved? Yes
  • Moisture levels: Medium
  • Key ingredients: Coconut oil, baobab oil, aloe vera
  • Hair type: All curl types
3
best curly hair products
@missjulee
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4
This Shampoo For Frizz

Curlsmith Frizz Control Cleanser

Frizz Control Cleanser

Pros

  • Helps reduce frizz
  • Moisturizes hair with a mix of oils and butters
  • Love the fruity scent

Cons

  • Might not be cleansing enough for low-porosity or fine curls

“Of all the shampoo and conditioner sets I’ve tried, this one gave me my best curl day. My hair felt moisturized just after just the shampoo. Oh, and it smells like yummy green apple!”—KH

  • Curly Girl Method-approved? Yes
  • Moisture levels: High
  • Key ingredients: Coconut seed butter, argan oil, squalane, black currant seed oil
  • Hair type: Dry, coarse curls
best curly hair products
Khadija Horton for Cosmopolitan
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CurlWow Hooked 100% Clean Curl Shampoo

Pros

  • Strengthens hair with a little bit of protein

Cons

  • Dry curls will need to pair with a super hydrating conditioner

"Curly girls, rest assured: You aren't forgotten. Color Wow also has a line of products for those of us with more texture. And while I'll admit it takes a LOT to get me to change up my tried-and-true curly hair routine (that took years to perfect, might I add), this curl-defining duo really wowed me. The shampoo's sulfate-free formula claims to "lock" your curls in at the root, which I instantly noticed in my before/after photos. My 3a ringlets felt light, voluminous, and defined."—SAMANTHA JONES, EDITOR

  • Curly Girl Method-approved? Yes
  • Moisture levels: Light
  • Key ingredients: Sodium PCA, aloe vera, hydrolyzed wheat protein
  • Hair type: Damaged curls
edited in tezza with: cocoa, brightness, contrast
Samantha Jones for Cosmopolitan
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One Love Co-Wash
$15AmazonAlso Consider

Pros

  • Cleanses and adds a lil bit of hydration
  • Reviewers love the slip it gives for detangling
  • Holy Grail Award winner

Cons

  • Might not be moisturizing enough on its own for very-coarse, dry curls

“This co-wash is a curl lover’s dream—creamy, nourishing, and packed with slip that detangles like magic. It cleanses without stripping, leaves my coils juicy, and smells like a whole vibe in the shower.” —JW

  • Curly Girl Method-approved? No (contains silicones)
  • Moisture levels: Medium
  • Key ingredients: Aloe vera, rosemary leaf extract, silk amino acid
  • Hair type: Type 3 and 4 curls and coils
Honey Gloss Ceramide Therapy Hydrating Hair Mask
$42AmazonAlso Consider

Pros

  • Extremely moisturizing but not too rich
  • We love the soft honey scent
  • Holy Grail Award winner

Cons

  • Tub, although cute, is a little bulky and takes up a lot of space in the shower

“I reach for this mask when my hair needs a little extra love. It’s a bit thinner than their OG hair mask, which I honestly love because it doesn’t weigh down my hair or make it overly greasy. Since it’s on the lighter side, I can also use it with my conditioner for a deeper conditioning moment. And the honey smell isn’t overly strong like some of their other products.” —JASMINE HYMAN, ASSISTANT BEAUTY EDITOR

  • Curly Girl Method-approved? Yes
  • Moisture levels: High
  • Key ingredients: Squalane, grape seed oil, safflower seed oil, sunflower seed oil
  • Hair type: Might be too heavy for low-porosity curls
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8
This Hair Mask for Fine Curls

Ouai Fine-Medium Hair Treatment Masque

Fine-Medium Hair Treatment Masque

Pros

  • Helps strengthen fine curls
  • Doesn't weigh hair down
  • Moisturizes and smooths with shea butter

Cons

  • Not for those who don't like a strong scent

"I use the OUAI Fine to Medium Hair Mask in the shower once every 1-2 months (or whenever it's looking/feeling too dry at the ends). I love that it's deeply hydrating without weighing down my fine hair."—SJ

  • Curly Girl Method-approved? No (contains alcohol and silicones)
  • Moisture levels: Medium
  • Key ingredients: Shea butter, hydrolyzed keratin and protein
  • Hair type: Fine, thin waves and curls
9
This All-In-One Product for Curls

Lush Super Milk

Super Milk

Pros

  • Adds lightweight moisture
  • Great for detangling hair after washing
  • Holy Grail Award Winner

Cons

  • Strong vanilla scent that some reviewers didn't love

“This milk is like your overachieving bestie who does everything—detangles, softens, hydrates, and leaves hair smelling like a dream. A few spritzes of this almond, coconut, and oat milk concoction and my curls are thriving.” —JW

  • Curly Girl Method-approved? Yes
  • Moisture levels: Light
  • Key ingredients: Coconut milk, almond milk, oat milk
  • Hair type: All curl types (although, might not be hydrating enough on its own for very-dry curls)
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10
A Lightweight Serum for Curls

ColorWow CurlWow Flo-etry Vital Natural Serum

CurlWow Flo-etry Vital Natural Serum
$30AmazonAlso Consider

Pros

  • Smooths frizz and flyaways
  • Has great slip for detangling
  • Packed with oils that make hair shiny

Cons

  • Doesn't work well with some silicone-based gels

"It's a medium-thick texture but didn't feel like it's weighing my hair down. I also love that it's a product to apply immediately after the shower as I get frizz anxiety if my hair is drying for more than five minutes without any product in it."—KHADIJA HORTON, SENIOR DESIGNER

  • Curly Girl Method-approved? Yes
  • Moisture levels: Medium
  • Key ingredients: Coconut oil, jojoba oil, pequi fruit oil
  • Hair type: All curl types (although might be too heavy for low-porosity curls)
Curls Don't Lie Curl Perfecting Cream

Pros

  • Provides a lot of moisture that doesn't build up too heavy on hair
  • Testers loved the soft scent

Cons

  • Contains castor oil which can be a little bit heavy for low-porosity and fine curls

"The brand was founded by curly-haired Latina, Shakira, and I've found it caters to similar hair types. As a Cubana with curls I've learned how to manage, I feel like it really speaks my language. It's hydrating, it makes my hair feel weightless, and as a fragrance lover, it fully vibes well with my favorite scents. I always get complimented when I layer my tried and true perfumes on top of the product, and that's always the best feeling."—SO

  • Curly Girl Method-approved? No (contains silicones)
  • Moisture levels: Medium to high (but doesn't feel too heavy)
  • Key ingredients: Camelia seed oil, squalane, castor oil, sodium PCA
  • Hair type: All hair types, but will likely jive best with type 3 curls
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Hy-Volume Weightless Lift Cloud Foam Treatment

Pros

  • Helps lift your roots a lil bit
  • Defines waves and curls
  • Doesn't make hair feel crunchy

Cons

  • Needs to be paired with a hydrating cream for dry hair types

"It’s so lightweight and doesn’t feel crunchy on my hair and gives my waves (that are normally lifeless) some actual shape and structure. It also feels amazing and I even love slicking my hair back with it."—JH

  • Curly Girl Method-approved? Yes
  • Moisture levels: Medium
  • Key ingredients: Hyaluronic acid, collagen amino acids, castor oil
  • Hair type: Type 2 and 3 curls
Goddess Strength Leave-In Conditioner Spray
Now 15% Off

Pros

  • We love it for hydrating hair before protective styles
  • Loads curls with moisture

Cons

  • Really strong vanilla scent

"Okay, real talk: I don’t play about moisture, and this leave-in is giving goddess energy, for real. Hence the name. I use it right after washing, when my hair's still damp, and it instantly melts in like butter. No greasy residue, just soft strands that feel STRONG. Like, I could run a brush through my hair and not have intense shedding. A miracle. This is a staple for me now—especially when I’m rocking braids or other protective styles and need something that keeps my hair nourished underneath. It’s a holy grail for dry, breakage-prone hair. She understands the assignment!"—JW

  • Curly Girl Method-approved? No (contains silicones)
  • Moisture levels: High
  • Key ingredients: Coconut oil, black cumin oil, castor seed oil
  • Hair type: Coarse and/or dry hair
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Curl-Enhancing Dream Hair Curl Cream
$32AmazonAlso Consider

Pros

  • Packed with the richest butters to moisturize hair
  • Great for twist-outs

Cons

  • Doesn't have great slip for detangling, according to a few testers

"Sis, when I tell you this cream is the curl whisperer—I’m speaking facts! My hair (I’m a 4b girlie) legit springs to life with one pump—defined, moisturized, and living its best life. I use it on damp hair and put it in two-strand twists. The result after it dries is juicy and bouncy curls that are super soft. And it also works perfectly on wash-and-gos and refreshing three-day old curls when they need a lil help. Basically, this is the curl cream my textured hair has been dreaming of. Period."—JW

  • Curly Girl Method-approved? Yes
  • Moisture levels: High
  • Key ingredients: Shea butter, mango seed butter, linseed oil
  • Hair type: Type 4
15
This Mousse for Curls

The Doux Mousse Def Texture Foam

Mousse Def Texture Foam

Pros

  • Testers love it for a wash and go
  • Has a medium hold

Cons

  • Can make hair feel sticky if you don't scrunch out the crunch

"This is my go-to mousse when I want my twist-out to actually twist-out. If you know, you know. It gives me so much definition and zero flake drama—which is rare in the world of mousses. Plus, it's got this juicy hydration built in, so my hair never feels dry or crunchy. I rake it through damp hair, twist it up, and the results are *chef's kiss* every time. Even my baby hairs behave. Also, the smell is super light and fresh. I’m obsessed. This is that one product I pack every time, no matter what natural style I’m rocking."—JW

  • Curly Girl Method-approved? Yes
  • Moisture levels: Medium
  • Key ingredients: Coconut oil, aloe vera, squalane
  • Hair type: Might be too heavy for low-porosity curls
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Flawless Curls Hair Crème 24H Touchable Hold
AmazonAlso Consider

Pros

  • Defines curls really well, according to testers
  • Lasts all day long
  • Most affordable curly hair product on this list (!)

Cons

  • Not rich enough for very-dry hair

“I immediately notice my curls have more bounce and spring after applying this cream. It has a thick creamy texture that’s super hydrating and a salon-worthy smell. This will be my go-to curl cream from now on!”—KH

  • Curly Girl Method-approved? No (contains silicones)
  • Moisture levels: Medium
  • Key ingredients: Coconut oil, argan oil
  • Hair type: All curl types
17
This Wave Spray

SACHAJUAN Ocean Mist

Ocean Mist

Pros

  • Gives waves a textured, tousled look
  • Much less drying than many wave sprays, per our tester

Cons

  • Should only be used every so often to avoid dryness

“The most important thing you need to know about my hair journey is that I’ve been spending so much time and money on eBay buying the same (now discontinued) hair mousse because it has been the one thing that has worked for me for years. So to have something that could (a) replace that and (b) be so much better was something I never expected. Since I started using this, I’ve never gotten this many compliments on my hair before. It’s clearly a lot healthier for my hair and gives me more volume than I could ever ask for. And it’s great for small touch-ups too.” —TAMARA FUENTES, ENTERTAINMENT EDITOR

  • Curly Girl Method-approved? No (contains alcohol)
  • Moisture levels: Very light
  • Key ingredients: Castor oil
  • Hair type: Type 2 waves
Headshot of Chloe Metzger
Chloe Metzger
Deputy Beauty Director

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.

Headshot of Beth Gillette

Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months. 

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