If there's one thing mascara launches love more than a claim, it's a big claim—and Lancôme's new Lash Idôle Curl Goddess arrives armed with some ~slightly~ unhinged stats. The brand promises up to 800 percent more volume and 150 percent more curl, which, frankly, sounds less like makeup and more like a hostile takeover of your lashes. Modesty? Lancôme doesn't know her.
But does it actually deliver? Well, we got first dibs on the formula to put it to the test. And spoiler alert, it's, like, really good...
In practice, one swipe feels like a mini lash lift: even my straightest corner lashes quivered skyward, and a second coat built on that volume without the dreaded clumpage. The brush's weirdly genius twist (imagine if a mascara wand did Pilates) catches the tiniest hairs you forgot you had, leaving them looking longer, lifted, and properly defined.
And the "fast-setting curl complex," as the brand puts it, genuinely locks in shape—no wet transfer to be found here, folks. Wear is solid, too; Lancôme doesn't break their promise of drama that lasts (we're talking all day without droop or flake).
Don't believe me? The results speak for themselves...
Call it bias if you like, but my lashes have never looked fuller.
And let's talk aesthetics: the sleek tube feels like luxury in the hand, which is timely because the whole campaign is fronted by everyone's favorite Gen Z pop icon, Olivia Rodrigo. So, if it's good enough for Liv, you best believe it's good enough for us!
Is it the brand's best yet? In terms of curly-volumising chaos, arguably, yes! So, if your lash game needs a megawatt uplift without glue-on falsies, Curl Goddess might just be your new cult classic.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she’s an expert in recognising the season’s next big beauty look (before it ends up all over your social media feeds). You’ll usually find her putting TikTok’s recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it’s true). Find her also on LinkedIn.
