If there's one thing mascara launches love more than a claim, it's a big claim—and Lancôme's new Lash Idôle Curl Goddess arrives armed with some ~slightly~ unhinged stats. The brand promises up to 800 percent more volume and 150 percent more curl, which, frankly, sounds less like makeup and more like a hostile takeover of your lashes. Modesty? Lancôme doesn't know her.
But does it actually deliver? Well, we got first dibs on the formula to put it to the test. And spoiler alert, it's, like, really good...
In practice, one swipe feels like a mini lash lift: even my straightest corner lashes quivered skyward, and a second coat built on that volume without the dreaded clumpage. The brush's weirdly genius twist (imagine if a mascara wand did Pilates) catches the tiniest hairs you forgot you had, leaving them looking longer, lifted, and properly defined.
And the "fast-setting curl complex," as the brand puts it, genuinely locks in shape—no wet transfer to be found here, folks. Wear is solid, too; Lancôme doesn't break their promise of drama that lasts (we're talking all day without droop or flake).
Don't believe me? The results speak for themselves...
Call it bias if you like, but my lashes have never looked fuller.
And let's talk aesthetics: the sleek tube feels like luxury in the hand, which is timely because the whole campaign is fronted by everyone's favorite Gen Z pop icon, Olivia Rodrigo. So, if it's good enough for Liv, you best believe it's good enough for us!
Is it the brand's best yet? In terms of curly-volumising chaos, arguably, yes! So, if your lash game needs a megawatt uplift without glue-on falsies, Curl Goddess might just be your new cult classic.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
