Not every actress/singer/reality star has successfully mastered the celeb-to-entrepreneur pipeline. I won't name names (unless you politely ask) but I can confidently say that Selena Gomez and Shay Mitchell are not on that list. In fact, they're both bonafide business moguls! Both Béis and Rare Beauty have transcended the "celebrity brand" label—they're just great brands, full stop.
It only makes sense that the two are (finally!!!) joining forces for the collab of our dreams. Shay's cult-favorite travel brand has tapped Rare Beauty for a collection of limited-edition cosmetic accessories inspired by one of the makeup brand's most beloved shades. Name a more iconic duo! You literally can't!
"It just came together so naturally," Shay tells Cosmo. "Rare Beauty and BÉIS both create essentials that empower people to feel confident and express their individuality. Whether it’s through a makeup bag or makeup itself, both of our brands embrace making everyday moments feel special."
Since I just know you're on the edge of your seat, let's get into the details. The shade—a gorgeous and stunning rose hue—is a nod to Rare Beauty's Worth blush and comes in three designs.
First, the Blush Case, a first-of-its-kind snap-case keychain that will hang your Soft Pinch Liquid Blush conveniently from a purse or duffel, making touch-ups so easy. There's also the Makeup Brush Pouch, which has a wipeable lining and elastic loops that will keep your favorite tools secure during travel, and the Large Cosmetic Pouch that offers all the convenience and organization of a pro kit—complete with that same wipeable lining, scrunch pockets, dividers, brush holders, an insulated zip pocket, and clear storage.
shop the Beis x Rare Beauty collection before it sells out
Beis x Rare Beauty Makeup Brush Pouch in Worth
Beis x Rare Beauty Large Cosmetic Pouch in Worth
Beis x Rare Beauty Blush Case in Worth
"This partnership was truly born out of mutual love between two brands, our communities, and my friendship with Shay," Selena adds. "I’m so proud of the way we've come together to support each other."
The Béis x Rare Beauty collab is online as of November 3, and it's already selling out—gotta click fast if you want to snag a piece!
Megan Schaltegger is an NYC-based writer. She loves strong coffee, eating her way through the Manhattan food scene, and her dog, Murray. She promises not to talk about herself in third person IRL.
