As a beauty editor, I can tell you one thing about fall and winter hair trends: The bouncy blowout is going nowhere. It's consistently all over my feeds on celebrities and influencers alike, regardless of hair type, texture, and length. And it's actually pretty easy to style, so long as you have a blow-dry brush in your arsenal. Not yet? Luckily, it's Amazon Prime Day, and the iconic Revlon One-Step Volumizing Brush is under $30.
Fun fact: I purchased my very-first blow-dry brush on Amazon Prime Day in 2019, when the tool began blowing up on YouTube (yup, even before TikTok). Since that day, I've convinced countless friends, family members, and strangers on the Internet (hi!) to buy theirs every Prime Day when they have a really good discount. And that time is officially here. For October Prime Day (also called Prime Big Deal Days, btw), the Revlon One-Step is 30 percent off, making it less than $30, through October 8. The cost-per-use is just unreal.
Shop even more Prime Day deals
Here's the thing with this blow-dry brush and why it continuously goes viral. If you don't know what a blow-dry brush is yet, lemme intro you to the greatest invention. Basically, it combines your hair dryer and a round brush all in one tool. The hot air comes from around the entirety of the brush, so you don't have to fiddle with holding a brush and blow dryer at the same time to try to get your perfect blow-out. See why they're so good?
If you just so happened to cut your hair into a bob this summer (same!), it's a really simple tool to quickly bend your ends in and dry your hair without too much damage. Or it's fab for getting a chic Zendaya-esque blow-out. One reviewer says, "I seriously spend all day just touching my hair all day, feeling like Rachel Green." The bristles are super soft, too, so it makes my hair feel smooth and silky too.
And don't worry if you're not a pro with your hair or have limited time. The same reviewer says it takes barely any time, even on her very-long hair. "Not only is this super easy to use, but I've used this from when my hair was just below my shoulders to the length it is now, where it reaches the top of high-waisted jeans, and it's never taken more than eight minutes to go from towel-dried hair to a beautiful, almost Jennifer Aniston-caliber blowout."
FWIW, the Revlon One Step Volumizer is known to sell out every year, so I don't anticipate 2025 to be the exception. Ahead of gifting season, Prime Big Deal Days is expected to be even more popular than ever, meaning you shouldn't wait it out if you're interested in something. Add to cart, have good hair days forever, thank me later.
Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.
