I truly can't stress this enough: 2000s beauty trends are so back. Every 'new' launch these days looks and feels like an updated take on a product from a decade ago. Whether it's lip glosses that double as bag charms or face masks that remind me of the ones my friends and I used to do at sleepovers while watching Pitch Perfect, everything in the beauty world is in its early aughts era. The latest beauty news that transports me to my middle school years? Juicy Couture's new perfume drop.
Yep, you heard it here first, the Juicy Couture with the bedazzled tracksuits (that my mom never let me wear since the word Juicy plastered across my 11-year-old butt wasn't her vibe, which, fair) is back for 2025 with a new fragrance called Just Moi.
Juicy Couture's Viva La Juicy perfume has been a staple for over a decade, so it’s about time the brand graced us with a new major scent. And while I could talk about my tween years forever, I’m really here to tell you all about Just Moi. I’ve been secretly testing it all summer, and I have all the exclusive details below.
Related: Check out more Cosmo HQ Reviews on beloved beauty brands like Kylie Cosmetics, Clinique, and Dieux.
About Juicy Couture Just Moi:
- Notes: Cacao, magnolia, plum, jasmine, vanilla-ambrox, sandalwood
- Price: $105 to $130
- Size: 1.7 and 3.4 fl oz
What does Juicy Couture Just Moi Smell Like?
Just Moi smells sweet and nostalgic, while somehow staying grown up. Think: Your childhood sleepovers turned dinner parties with girlfriends, complete with floral tablescapes and homemade fruity desserts. It was also created by two perfumers who are the noses behind some of the most beloved scents from brands like Kayali, Phlur, Amouage, and more.
It opens with cacao blossom, magnolia, and plum for a fresh gourmand moment. Then vanilla and cacao are paired with jasmine in the middle notes to amplify that creamy floral scent. And it finishes off with the brand's signature vanilla-ambrox infusion, as well as sandalwood and musk for a skin-like finish that lingers alongside its sweeter and flowery top notes. This scent really blends a bunch of fragrance families, but I’d call it a sweet gourmand, with a touch of florals and warm amber.
My review on Juicy Couture Just Moi:
First off, Juicy really nailed the eponymous French girl vibe they were going for—the bottle looks like it's straight off the shelves of a Parisian boutique. It's super chic and a bit more understated than the Viva La Juicy bottle we know and love. It looks like it was created for everyone who grew up with Juicy Couture, and is now in the world of luxe fragrances.
As for the scent itself, it’s exactly what you’d expect an adultified Juicy fragrance to smell like. Yes, it’s floral and sweet, but not candy-sweet—it leans more into vanilla and amber, which gives it a more elevated and wearable feel, and it also has a subtle muskiness.
The staying power is impressive. I spritzed it twice early this morning, and as I started writing this story half a day later, a group of coworkers walked by my desk and complimented the “delicious fruity smell.” Four women agreeing on a scent and projection? I don’t know what other cosign you need.
Final thoughts:
For $105, I think this is definitely worthy of a spot in any gourmand lover's arsenal. The bottle design is super cute, and could stand out among simpler perfume bottles, or blend in with the luxury ones. If you're a floral or sweet gourmand stan (or both), I can totally see this being an everyday scent. It's super wearable, and since it's a pretty complex fragrance, I didn't even feel the need to layer it with other fragrances in my collection. And if you love an iconic perfume, this is definitely a great addition to the scent wardrobe.
Why trust Cosmopolitan?
Jasmine Hyman is the assistant beauty editor at Cosmo, where she writes about all the biggest beauty trends and buzziest drops out there. For this story, she tested the Just Moi fragrance for a month ahead of the launch, wearing it to test out its scent and longevity.
Jasmine Hyman is the Assistant Beauty Editor at Cosmopolitan, where she writes about the latest beauty trends and must-have products. Her most prized beauty possessions are a meticulous skincare routine and salon blowouts. You’ll also likely find her in bed reading a good book or endlessly scrolling TikTok (spoiler: it’s usually the latter) while listening to Harry Styles’ entire discography on repeat. Follow her on Insta to be inundated with pictures of her meals.
