One thing about Cosmo readers: You all are completely in tune with the best beauty brands, products, and treatments. This year’s Readers’ Choice Beauty Awards made that crystal clear. Via our survey, a cool 239,055 of you cast over 28 million (!!!) votes for your all-time beauty favorites. You let us know what viral hair tools and devices are totally worth the price and confessed your love to no-frills drugstore staples. You told us exactly which mascaras don’t smudge and voiced your opinions on what celebrity brands actually deserve the hype.

readers choice seal

So are you ready to see all of your top picks, modeled on none other than Olympic gold medalist and budding beauty influencer Suni Lee? (Dumb question, we know this is exactly what you’ve been waiting for.) Keep scrolling to find the full list of the 2025 Cosmo Readers’ Choice Awards, complete with unfiltered reviews from readers just like you.

suni lee for face products
Gucci top, D’Heygere earrings from Emcee, Sophie Buhai necklace.

Your favorite face products

Best Face Wash
Hydrating Facial Cleanser
CeraVe Hydrating Facial Cleanser
Now 15% Off

CeraVe’s iconic cleanser can do no wrong in the eyes of Cosmo readers. I mean, this is the fourth consecutive year you all voted it as your favorite face wash. One reader loves that it’s “gentle, effective, and great for all skin types,” adding that “whether you have dry, oily, or sensitive skin, CeraVe cleanses without causing irritation or stripping away moisture.”

Best Exfoliating Face Wash
Gentle Exfoliating SA Cleanser
Cetaphil Gentle Exfoliating SA Cleanser

It doesn’t matter if you all are trying to address acne, uneven texture, discoloration, or dullness, this exfoliating cleanser consistently comes to the rescue. “I have spent up to $100 on cleansers but always come back to this old faithful,” one reader told us. Another says it “always clears out my terrible breakouts without drying or irritating my skin.”

Best Makeup Remover
SkinActive Micellar Water All-in-1 Cleanser & Makeup Remover
Garnier SkinActive Micellar Water All-in-1 Cleanser & Makeup Remover
Now 15% Off

A total of 14,000 (!!) of you are obsessed with Garnier’s Micellar Water and refuse to take your makeup off without it. Why? Well, it’s probably because this gentle cleanser dissolves every trace of makeup (yep, even mascara) without irritating, and as one reader says, it “leaves skin feeling soft” too.

Best Toner
Watermelon Glow PHA+BHA Pore-Tight Toner
Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner

If you want glass skin, Cosmo readers say you need to add this hydrating and refining toner to your vanity...stat. It contains a mix of light exfoliants that decongest pores, as well as a slew of hydrators, which is probably why one reviewer says it “gives skin a beautiful glow.” In fact, this toner helped another reader’s skin so much, they’ve purchased it “over three times.”

Best Face Moisturizer
Slam Dunk Hydrating Moisturizer

“I love the Bubble Slam Dunk Moisturizer because it feels super lightweight, keeps my skin really hydrated all day, and doesn’t make me break out,” one reader raves. Another praises the simple, vegan ingredients—including vitamin E, aloe leaf juice, and avocado oil—that effectively moisturize all skin types, as well as the affordable price point. “It’s a win-win for me!”

Best Barrier Repair Product
Advanced Therapy Healing Ointment
Aquaphor Advanced Therapy Healing Ointment

“I think we all know Aquaphor is amazing and makes skin feel super soft.” That would be a bold statement from one reader if this wasn’t a back to back to back winner. But it’s true—y’all can’t get enough of this classic barrier balm that can repair literally every inch of dry, cracked skin, including lips, elbows, and hands. “It’s my favorite, I can’t go anywhere without it,” another reviewer writes.

Best Wrinkle Cream
Protini Polypeptide Cream
Drunk Elephant Protini Polypeptide Cream

Hundreds of you swear by Drunk Elephant, but this wrinkle cream is by far a favorite. “This is so hydrating and leaves my skin glowing,” one reader raves. The multitasking collagen-boosting peptide complex works to smooth, plump, and deeply nourish skin without feeling heavy, so you can slather it on morning and night, all year round. “This makes my life easy,” another reviewer says. “Lifesaver.”

Best Face Exfoliator
2% BHA Liquid Exfoliant
Paula's Choice 2% BHA Liquid Exfoliant

According to you all, Paula’s Choice’s liquid exfoliant is a “star,” so it’s no surprise it has earned top accolades three years in a row. “Paula’s Choice Liquid Exfoliant has changed my skin forever!!!” one reader says. “I have the smoothest, glowiest skin—no bumps to be found,” another raves.

Best Hydrating Face Serum
Hyaluronic Acid 2% + B5
The Ordinary Hyaluronic Acid 2% + B5

Team Cosmo is obsessed with effective, affordable skincare, and so are all of you—particularly this moisturizing serum from The Ordinary. “This has truly improved my skin so much over the past year,” one reader writes. “It is so soothing and cooling, and it also has a very modern look to it. It has to be one of my favorite serums.”

Best Retinol Cream
Retinol 24 Night Moisturizer
Olay Retinol 24 Night Moisturizer

Thousands of you look forward to bedtime each night just so you can slather this age-defying cream all over your face. “Olay’s Retinol Moisturizer glides on so easily and feels very luxurious,” one reader writes. Another says this affordable formula “really works and noticeably reduced wrinkles.”

Best Vitamin C Serum
C E Ferulic
SkinCeuticals C E Ferulic

The price—$185—might feel a little ridiculous for a serum, but if Cosmo readers are going to splurge, it’s going to be on this tried-and-true glow-enhancing vitamin C. “The science is there, the clinical studies are there, and the results are on my skin,” one person writes.

Best Dark Spot Corrector
Faded Serum for Dark Spots & Discoloration
Topicals Faded Serum for Dark Spots & Discoloration

Readers have said “see ya!” to all forms of hyperpigmentation—whether caused by acne, the sun, inflammation, or hormones—when they’ve used this potent dark spot serum. “Topicals Faded Serum cleared up my hyperpigmentation and dark spots without causing any irritation or sensitivity,” one person writes. It’s so good, many of you never ever want to live without it. “Faded really is that girl!”

Best Calming Serum
Soothing & Barrier Support Serum
The Ordinary Soothing & Barrier Support Serum

There are plenty of reasons your skin needs to be ~soothed~. No matter the cause (gnarly sunburn? dehydration? eczema?), this calming serum can help. “I love The Ordinary Barrier Support Serum because it soothes my skin when my actives get spicy,” one reader explains. You can thank ingredients like centella asiatica, vitamin B12, and ceramides that repair skin to keep it soft, hydrated, and happy.

Best Smoothing Serum
Strawberry BHA Pore-Smooth Blur Drops
Glow Recipe Strawberry BHA Pore-Smooth Blur Drops

We have a first-time winner in the house! Cosmo readers stan this exfoliating serum for how it refines texture, minimizes pores, and blurs your complexion. Encapsulated BHAs and strawberry enzymes offer mellow yet effective exfoliation, which is why so many of you with sensitive skin call this multitasker “amazing.”

Best Eye Cream
De-Puff + Brighten Eye Gel
Byoma De-Puff + Brighten Eye Gel

PSA: You can officially skip the coffee when you have Byoma’s eye gel on hand. “This makes me feel awake in the morning,” one reader gushes. The cooling formula floods the delicate eye area with ceramides, hyaluronic acid, and vitamin C for a fully refreshed look. But this does so much more than hydrate: “It got rid of my dark circles,” explains one reader, while another says, “It makes me feel relaxed and helps with eye bags.”

Best Face Mask
Water Sleeping Mask
Laneige Water Sleeping Mask

If you want to roll out of bed in the morning looking and feeling revived, readers say this overnight mask with a lightweight gel texture is a must. “It leaves my face feeling smooth and refreshed in the morning, with minimal work or effort,” one of you raves.

Best Face Sunscreen
Unseen Sunscreen SPF 50

“I love Supergoop! The Unseen facial SPF is the best because it literally feels like there’s nothing on my skin. Other sunscreens feel so icky, especially when I begin to sweat,” one person wrote. “Whenever I wear it, I know I won’t be getting a white cast OR sun damage,” raves another.

Best Tinted Sunscreen
DreamBeam SPF 40 PA++++
Kosas DreamBeam SPF 40 PA++++

Readers are obsessed with how well this radiant SPF layers with makeup. “This sinks in perfectly, hydrates my dry, flaky skin, and preps for makeup. It’s the only SPF I have found that doesn’t pill or act weird with any of my tinted moisturizers or foundations,” one reader says. However, according to another, you might just end up skipping base makeup altogether because “the glow it gives is unreal.”

Best Acne Treatment
Drying Lotion

Mario Badescu’s iconic pimple solution launched in 1967, and Cosmo readers still rely on it to zap pesky zits overnight. “This helps my pimples disappear in record time,” one tells us. “I appreciate that the brand doesn’t overwhelm my skin and delivers noticeable results,” another reader shares.

Best Pimple Patch
Mighty Patch Original
Hero Cosmetics Mighty Patch Original

“I would have KILLED for the Mighty Patch to exist when I was going through puberty! I love being able to stick one on a pimple and watch it magically disappear within a matter of hours,” one reader shares. “I love them so much and I seriously will forever repurchase,” says another.

Best Face Oil
Virgin Marula Luxury Facial Oil
Drunk Elephant Virgin Marula Luxury Facial Oil

This cult-favorite face oil has won this award three years in a row, and one review perfectly explains why: “I love the Drunk Elephant face oil—it is something that stays in my skincare routine no matter what else changes. It’s eczema- and rosacea-friendly, and also doesn’t leave me oily. I wear makeup over it with zero issues!”

Best Lip Balm
Lip Sleeping Mask
Laneige Lip Sleeping Mask

“I notice a big change in my lips and find they are much less chapped when I use this compared to when I use other lip balms and treatments,” one reader says of this pillowy mask. “However, the best thing about it is the longevity. I will put on a layer, and 10 hours later can still feel it on my lips. The scents are also to die for!”

Best MVP Skincare Product
Moisturizing Cream

Cosmo readers wax poetic about this iconic cream. Seriously, you guys wrote in countless praise, but one review, in particular, flawlessly sums it up: “CeraVe Moisturizing cream is the best thing since sliced bread. I can use it on my hands, face, legs, arms, elbows, and feet. This cream makes anything baby smooth in an instant. It’s fabulous, and I wish there were more products like it on the market.”

Best Celebrity Skincare Brand
Skin
Rhode Skin

Mrs. Hailey Bieber truly built a skincare empire with Rhode, and aside from being “sooo chic and slay,” according to readers, the formulas are also life-changing. “Thanks to Rhode, I learned how to love my skin again,” one writes in. “I’ve struggled with acne for years, and using Rhode has been a miraculous experience. My skin now glows and feels healthy. This brand deserves all the love.”

Best Skincare Tool
Cryo Skin Icing Roller
Beauty Bio Cryo Skin Icing Roller

While there are plenty of high-tech skincare tools out there, Cosmo readers ride-or-die for this simple cryo roller. (It’s won this category three years in a row!) “This is the perfect ‘get ready to slay the day’ tool,” one writes, because of how it depuffs, contours your face, and helps moisturizers absorb better.

Best LED Mask
LED Light Therapy Face Mask: Series 2
CurrentBody LED Light Therapy Face Mask: Series 2

The key to “plumped, glowy, and overall younger skin,” according to you guys, is this high-tech skin mask. The new and improved design features additional LED lightbulbs and covers more area with an added chin strap. “I really noticed some big improvements in my skin after adding this to my routine,” raves one reader.

suni lee
Versace dress, Sophie Buhai earrings.

Your favorite body products

Best Body Wash
Moisturizing Body Wash
Native Moisturizing Body Wash
Now 15% Off

Take it from Cosmo readers—there’s no need to spend major $$$ on body washes when this formula from Native exists. “Native body wash comes in the best, most creative scents, lathers extremely well, smells good, and feels good,” one says. “I just know I’m clean when I use Native.”

Best Body Moisturizer
Brazilian Bum Bum Cream
Sol de Janeiro Brazilian Bum Bum Cream

The Bum Bum Cream mania isn’t slowing down. Readers wrote in literal novels about how much they adore this moisturizer. “This is a full body escape to the tropics,” one reader raves. “The scent? Unreal. Beyond the smell, the texture is rich but not greasy, and it leaves my skin baby smooth. Definitely one of those self-care products that feels like a little luxury,” another gushes.

Best Body Serum
Smoothing Body Serum
Byoma Smoothing Body Serum

Readers call this affordable body serum “sublime” for how it addresses body acne, smooths bumps, and deeply hydrates skin from head to toe. A luxe mix of lipids, succinic acid, and blue tansy unclogs pores, soothes inflammation, and supports the skin barrier for radiantly soft skin. One use will make you a loyalist. “I’ve been using it for four years now,” a reader writes.

Best Body Exfoliator
Moroccan Rose Shea Sugar Scrub
Tree Hut Moroccan Rose Shea Sugar Scrub
Now 19% Off

More than half of readers surveyed swear by this scrub to slough away dead skin for the softest, most radiant bod. “This exfoliates sooo good, my skin has never felt so baby smooth,” one writes in. Readers also can’t get enough of the scents. “I own about 20—they all smell amazing,” another gushes.

Best Treatment for Body Acne
Acne Treatment Bar 10% Benzoyl Peroxide
PanOxyl Acne Treatment Bar 10% Benzoyl Peroxide
Now 24% Off

It can be difficult to treat body acne, but this benzoyl peroxide bar soap has never let a Cosmo reader down. “This bar is my go-to! By far, it has helped my skin more than any other product I’ve used,” one writes. Another raves about how it cleared up acne on both their face and body, saying it’s just one of those products that genuinely works.

Best Body Sunscreen
Sheer Touch Lotion SPF 30
Hawaiian Tropic Sheer Touch Lotion SPF 30

Who makes sunscreen that Cosmo readers actually enjoy wearing? None other than Hawaiian Tropic. This weightless formula has stolen your hearts for three years and counting. “This is the best-smelling sunscreen and, more importantly, it makes me WANT to use sunscreen,” one of you writes.

Best Body Oil
Bum Bum Body Firmeza Oil
Sol de Janeiro Bum Bum Body Firmeza Oil

Between the sweet pistachio-vanilla scent, ultra-nourishing formula, and the serious glow this provides, there’s a lot to treasure about Sol de Janeiro’s body oil. “I love how this leaves my skin so soft, refreshed, and young,” one reader says. “I also get so many compliments when I use this because I smell so good.”

Best Hand Cream
Therapeutic Hand Cream
CeraVe Therapeutic Hand Cream

We love a good multitasker—and so do Cosmo readers. Dozens of you have found creative ways to use this hand cream beyond just moisturizing your hands. One mentions that it works as a cuticle cream and also says it fully fends off dry, chapped knuckles. Best of all? A little dab of the ceramide-infused formula goes a long way.

Best Shaving Cream
Cashmere Shave Oil
Eos Cashmere Shave Oil
Now 11% Off

According to you all, the key to the closest shave is this silky oil. “This glides on so smoothly and feels so good,” one reader writes. Another swears that this ensures they “don’t miss a single spot.” Oh, and one more hot tip from readers: If you’re obsessed with the Vanilla Cashmere scent, use this with the matching body wash and lotion to smell “like heaven.”

Best Antiperspirant
Even Tone Rejuvenating Blossom 48-Hour Women's Antiperspirant
Dove Even Tone Rejuvenating Blossom 48-Hour Women's Antiperspirant
Now 10% Off

It’s not enough for antiperspirants to simply keep you dry, because news flash: Y’all are busy and need a deodorant that does it all. Not only does this stop stink, readers also say this four-time back-to-back winner goes above and beyond to “leave underarms soft AND keep you dry.”

Best Self-Tanner
 Natural Glow Daily Moisturizer
Jergens Natural Glow Daily Moisturizer
Now 10% Off

Hydrating? Check. Glow-enhancing? Check. No streaks or orange residue? Check! This easy-to-use self-tanner ticks all the boxes for Cosmo readers. “On top of being a great moisturizer, the subtle color it leaves behind is very natural looking,” one reviewer writes. “It’s the easiest way to get a glow.”

Best MVP Body Care Product
Original Beauty Bar
Dove Original Beauty Bar

The Dove Beauty Bar made bodycare cool looooong before it became trendy to have six-step routines. The votes speak for themselves: The simple, OG product is the best. “This bar is like a hug for my skin,” one reader raves. Another says, “It’s literally a classic and has never failed anyoneeee.”

Best Hair Removal Tool
Venus Extra Smooth Razor
Gillette Venus Extra Smooth Razor

Even those who hate shaving reconsidered their stance after using this razor. “I love the Gillette Venus Extra Smooth Razor because there’s no tugging feeling—just smooth, gentle glides,” one reader writes. Another says, “It’s a staple that leaves my skin flawless.”

suni lee
No. 21 top, Garçon de Famille earrings from Emcee.

Your favorite makeup products

Best Full Coverage Foundation
Triclone Skin Tech Foundation
Haus Labs by Lady Gaga Triclone Skin Tech Foundation
Now 20% Off

“I give Haus Labs foundation major credit for helping me rediscover my love of makeup,” one of you writes about this weightless, skin-loving formula. “The ease of use and longevity help me create a canvas to go beyond the gloss and mascara stage I was stuck in.”

Best Skin Tint
Hydro Grip 12-Hour Hydrating Gel Skin Tint
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint

When your skin needs just a liiiiitle oomph, so many of you grab this buildable, hydrating formula to effortlessly even out your skin tone. “It is so hydrating and has great shades for all skin tones,” one of you writes. “It’s the perfect amount of glowy,” another adds.

Best Powder Foundation
Studio Fix Powder Plus Foundation
MAC Cosmetics Studio Fix Powder Plus Foundation
Now 30% Off

No base makeup can blur skin and keep oil at bay quite like this waterproof powder foundation. With nearly 70 shades, it’s also one of the most inclusive products on the market. “I’m obsessed with MAC’s powder foundation,” one reader shares. Another calls it “a must-have” in her beauty kit.

Best Tinted Moisturizer
Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30
NARS Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

“Nothing is better than the Nars tinted moisturizer,” one reader tells us. I mean...they’re not wrong considering how the formula doubles as skincare and offers sun protection. “It’s my go-to—no matter what, it always makes my skin look good without feeling heavy or cakey,” another one of you says.

Best Concealer
Vanish Airbrush Concealer
Hourglass Vanish Airbrush Concealer

Are you really a true beauty lover if you’ve never swiped this cult-favorite concealer? The answer is no, according to Cosmo readers who are certifiably obsessed with this formula. “The Hourglass concealer will cancel your sins!!” one raves. And tons of you said the coverage level and staying power are unmatched too.

Best Under-Eye Concealer
Instant Age Rewind Eraser-Multi-Use Concealer
Maybelline New York Instant Age Rewind Eraser-Multi-Use Concealer
Now 23% Off

No one will ever know you pulled an all-nighter when you swipe on this under-eye concealer—seriously, 12,000 readers say so. “This is a drugstore gem,” one reviewer writes. “It brightens under-eyes like magic and blends effortlessly.”

Best Makeup Primer
Power Grip Primer
e.l.f. Cosmetics Power Grip Primer

When Cosmo readers need their makeup to last from morning to night—yes, even during summer heat waves—they rely on this affordable primer. “This made my makeup stick for a full day out in the sun,” one raves. Another says it keeps their makeup “secure” while giving them “soft, glowy skin.”

Best Setting Powder
Easy Bake Blurring Loose Baking & Setting Powder
Huda Beauty Easy Bake Blurring Loose Baking & Setting Powder

You all are super passionate about this “impeccable” blurring setting powder that minimizes fine lines, locks in makeup for 10+ hours, and leaves skin looking airbrushed. “This is the world’s best setting powder EVER,” one reader shares. “Nothing can beat the Huda Beauty Setting Powder,” says another.

Best Bronzer
Warm Wishes Effortless Bronzer Stick
Rare Beauty Warm Wishes Effortless Bronzer Stick

Over half (!!) of the readers surveyed professed their unending love for Rare Beauty—and more specifically, this easy-to-use bronzing stick. “I can’t live without it,” one of you says. “It’s soooo creamy,” which makes it super blendable. Real talk: It’s pretty much impossible to experience harsh lines with this, even if you’re a makeup newbie.

Best Blush
Soft Pinch Liquid Blush
Rare Beauty Soft Pinch Liquid Blush

Yeah, so we can all agree that Selena Gomez changed makeup forever with her iconic liquid blush, right? It’s easy to understand why 18,000 of you voted this high-performance formula as your top pick for the third year in a row. “Soft Pinch Liquid Blush is my all-time favorite blush because it’s dark-skin-inclusive and very pigmented,” one reader says. “It works amazingly no matter what look I’m going for.”

Best Highlighter
Interstellar Highlight Topper
r.e.m. beauty Interstellar Highlight Topper

“Heavenly” and “otherworldly” are two words readers used to describe this multidimensional, dewy-finish highlighter from Ariana Grande’s beauty line. “This makes my face so glowy, and it easily blends out onto my skin,” one raves. It can also be used anywhere, from your cheekbones to the tip of your nose and collarbones and even as eyeshadow.

Best Cheek Palette
Major Headlines Double-Take Crème & Powder Blush Duo
Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo

Leave it to celebrity makeup artist Patrick Ta to create a blush duo so stunning and versatile that you guys crowned it your favorite cheek palette. “This duo is legitimately perfect—I find myself using it every day,” one reader says. “Patrick Ta blushes are long-lasting and super pigmented...totally worth every dollar,” adds another.

Best Powder Eyeshadow
Master Mattes Eyeshadow Palette: The Neutrals
Makeup By Mario Master Mattes Eyeshadow Palette: The Neutrals

Cosmo readers love a good multitasker, and they have found creative ways to use this neutral eyeshadow palette from celeb makeup artist Mario Dedivanovic. (He would be so proud!) Along with creating the smoothest, siren-like smokey eyes, plenty of you use this to fill in brows and create the most natural nose contour.

Best Liquid Eyeshadow
Eye Tint Long-Lasting Liquid Eyeshadow
Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow

Celebrities and professional makeup artists swear by Armani’s long-wear, crease-free liquid eyeshadows—and so do Cosmo readers. One noteworthy benefit is this shadow’s versatility: A quick swipe can give you a Brat-inspired smudged eye look. You all also love using this as a metallic liner to really make your eyes pop. “This is the best—easy to apply, the colors are beautiful, and it lasts all day,” one reader raves.

Best Eyeliner
Epic Ink Waterproof Liquid Eyeliner
NYX Cosmetics Epic Ink Waterproof Liquid Eyeliner

One reader review of this drugstore eyeliner will convince us to add this to our cart ASAP: “As a former emo girl—and now a busy mom who still loves a winged liner—NYX Epic Ink liquid eyeliner is THAT girl. She competes with all of the luxury brands but at a fraction of the price. It comes in wearable shades of brown for everyday, as well as a fantastic black for night. This has staying power, an easy application, and a beautiful formula.”

Best Mascara
Lash Sensational Sky-High Mascara
Maybelline New York Lash Sensational Sky-High Mascara
Now 29% Off

This drugstore legend transforms even the skimpiest lashes into long, full fringe. Readers mention how they never have to worry about flakes or smudges because it “stays put all day.” And not to be dramatic, but some of you say you would “literally die” without this mascara. (Don’t worry, we understand and totally agree.)

Best Lash Enhancer
GrandeLASH-MD Lash Enhancing Serum
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

“Are you wearing falsies?” That's exactly the kind of question readers have gotten after committing to this effective lash serum. “I started using it hoping for a little boost, but it ended up giving me way longer, fuller lashes than I expected,” one reader writes us. “I started noticing real results, and now I barely feel the need for mascara.”

Best Brow Gel
Gimme Brow+

Even those who have naturally thin brows have been able to achieve full, fluffy arches thanks to this one-swipe wonder. “Benefit Gimme Brow+ is one of the greatest makeup products ever invented!” One reader shares. “It is easy to use, gives amazing volume, and is practically goof-proof.”

Best Brow Pencil
Brow Wiz
Anastasia Beverly Hills Brow Wiz
Now 30% Off

It doesn’t matter if readers have thick and fluffy or thin and sparse brows, you depend on this precise pencil to shape and snatch your eyebrows. “This is my go-to for perfectly sculpted brows,” one shares. The ultra-thin, creamy pencil seamlessly creates hairlike strokes, and with 12 colors to choose from, this also happens to be one of the most inclusive brow products on the market. Claps for Anastasia Beverly Hills!

Best Lipstick
Matte Revolution Lipstick
Charlotte Tilbury Matte Revolution Lipstick

Yeah, so...if you’re planning an intense make-out sesh, you’re going to want to swipe on this hydrating matte lipstick. “It lasts through anything in existence,” claims one reader. The velvety formula feels like a plush cushion on your lips too—we keep one in every single purse, it’s that good.

Best Lip Gloss
Addict Lip Glow Oil
Dior Addict Lip Glow Oil

You guys always stay loyal to this Dior bb. <3 This is the fourth straight year it’s claimed the title of Cosmo readers’ favorite lip gloss. “The Dior Lip Glow Oil is my absolute favorite. I own every color,” one of you confesses. Another says, “It’s hands down the best lip oil I’ve ever tried. It has the perfect glossy look and color tint. It’s not too sticky. It’s PERFECT!”

Best Lip Liner
Slim Lip Pencil
NYX Cosmetics Slim Lip Pencil

According to your votes, nothing competes with this inexpensive lip liner, not even the high-end formulas that are quadruple the price. “These are so creamy and they come in such diverse, pretty colors for all skin tones,” one reader writes. Others love how it is easy to blend and stays put all damn day. “I’m always gonna love the NYX lip liner till the day I die, she’s my go-to,” another says.

Best Tinted Lip Balm
Loveshine Lip Oil Stick
YSL Beauty Loveshine Lip Oil Stick

It’s not enough for a lip balm to just hydrate your lips. Nope, Cosmo readers want something that does it all, which is why you guys can’t get enough of this gloss-oil-lipstick hybrid. “I’m in LOVE with the YSL Loveshine,” one reader gushes. “It’s so juicy and my lips become super cute and gorgeous when I wear it.”

Best MVP Makeup Product
Positive Light Liquid Luminizer
Rare Beauty Positive Light Liquid Luminizer

Thousands of you wrote in about this beloved highlighter that literally makes you look like you have a lit-from-within radiance. “Nothing compares to the glow these give. I empty them out like water,” one reader writes. “I love Rare Beauty, and this is one of my favorite products from Selena,” another says.

Favorite Celebrity Makeup Brand
Rare Beauty

We could write a ~very long~ book filled with all the praise readers wrote in about Rare Beauty. Almost half (!) of you, unsurprisingly, voted for Selena’s incredible makeup line. “Rare Beauty is delightful in every way—the products offer amazing colors and blendability with the power to go from super glam to natural,” one of you raves. “Selena really did something special with this brand,” another says.

Best Makeup Applicator
Original Makeup Sponge

There will never be anything like the “true OG” makeup applicator. Beautyblender’s Original Makeup Sponge has consistently been your top pick for the past four years, probably because it is a mainstay for beginner makeup enthusiasts and pros alike. “It gets the job done perfectly,” one of you says. Another mentions it can be used for “everything from concealer and foundation to bronzer and highlighter. Magnifico!”

suni lee
Gucci top, D’Heygere earrings from Emcee, Sophie Buhai necklace.

Your favorite hair products

Best Volumizing Shampoo
Volume Shampoo
MONDAY Haircare Volume Shampoo
Now 40% Off

You all agree: There’s no better volumizing shampoo for the price tag. “It’s the best budget shampoo for fine hair—and it smells incredible too,” one of you shares. “It somehow leaves my hair so shiny without weighing it down,” another one of you says.

Best Volumizing Conditioner
Thick & Full Biotin & Collagen Conditioner
OGX Thick & Full Biotin & Collagen Conditioner

Cosmo readers say OGX is one of those brands that is affordable but feels really premium—a rare feat in the beauty world. “I have tried so many conditioners, but nothing beats OGX—for the value, scent, or performance,” one of you raves.

Best Hydrating Shampoo
All Soft Shampoo

This shampoo doesn’t just revive dry strands—according to you guys, it’s the key for keeping your scalp soft and happy too. “My scalp has always been very dry, yet when I use the Redken All Soft Shampoo, it rehydrates my scalp,” one reader writes. “I don’t think I have ever seen my hair thrive so much.”

Best Hydrating Conditioner
Renewing + Argan Oil of Morocco Conditioner
OGX Renewing + Argan Oil of Morocco Conditioner
Now 25% Off

“OGX is a great brand at a great price; for sure the underdog,” one of you writes. Can OGX really be considered the underdog when ya’ll overwhelmingly voted this argan-oil-infused conditioner the best of the best?! IDK. Survey takers adore how this conditioner “feels premium” with a super-affordable price tag.

Best Shampoo for Type 4 Hair
Coconut & Hibiscus Curl & Shine Shampoo
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo

Dry curls and coils? Cosmo readers don’t know ’em thanks to this extra-hydrating shampoo. “It makes my hair feel so soft, even before conditioning,” one of you tells us. The silk proteins in the formula moisturize strands from the inside out to make every day a great hair day. Oh, and it leaves your mane “smelling spectacular” too.

Best Conditioner for Type 4 Hair
Heavy Conditioner

Readers have spoken: Pattern is the “best brand” for curly, type 4 hair, but its Heavy Conditioner seems to be everyone’s all-time fave. “This helped my curls thrive naturally, allowing them to come back after years of damage from a straightener,” one shares. “My absolute go-to no matter what.”

Best Shampoo for Color-Treated Hair
No.4 Bond Maintenance Shampoo
Olaplex No.4 Bond Maintenance Shampoo

Whether you’re doing a double process to become platinum blonde or just adding a few highlights, this bonding shampoo helps your hair maintain virgin-like softness and shine. “This is fantastic because it strengthens my hair and keeps it smooth,” one reader writes.

Best Conditioner for Color-Treated Hair
No.5 Bond Maintenance Conditioner
Olaplex No.5 Bond Maintenance Conditioner

After consistently using this conditioner—along with Olaplex’s shampoo—one reader’s stylist says her hair is “the healthiest she’s ever seen it.” Hundreds of you share similar sentiments; we can’t count how many people wrote in saying this “saved” their hair.

Best Treatment for Damaged Hair
Leave-In Molecular Repair Hair Mask
K18 Leave-In Molecular Repair Hair Mask

“A miracle,” “game changer,” and “the BOMB” are just three of the many accolades fans have given this three-time Readers’ Choice Beauty Award winner. The heavy hitter reverses damage from just about anything—yes, even bleach, chemical treatments, and heat—thanks to a patented peptide complex. “Without this product, I would have never gotten my hair healthy again,” says one reviewer.

Best Treatment for Thinning Hair
Multi-Peptide Serum for Hair Density
The Ordinary Multi-Peptide Serum for Hair Density

So many hair serums are priiiiicey...then there’s this pick that you guys are hooked on. “I was borderline balding, and this thing saved me,” one reader raves. The concentrated, density-boosting formula uses patented botanicals, plant extracts, and caffeine to create the healthiest scalp for new growth to flourish—and at pennies compared to competitors.

Best Leave-In Conditioner
Leave-In Conditioner

“I love the Ouai Leave-In Conditioner—it smells so heavenly, detangles, and makes my hair so soft,” one reader raves. You seem to adore the original as well as the one with Ouai’s tropical St. Barts scent that delivers the same benefits but with a dreamy vacation vibe. “I’m on my fifth bottle since discovering the brand a few months ago,” another confesses.

Best Deep Conditioning Mask
Honey Gloss Ceramide Therapy Hair Mask
Gisou Honey Gloss Ceramide Therapy Hair Mask

Cosmo readers are suckers for cute packaging (relatable), and it’s a serious treat when the formula inside works wonders too. That just so happens to be the case with this glossing mask. “I never thought my hair could ever feel so silky,” says one reader about this honey-infused delight. “I recommend it time and time again.”

Best Hair Oil
Elixir Ultime Original Oil
Kérastase Elixir Ultime Original Oil

One brand you’ll always splurge on? Kerastase, no questions asked. Readers call this luxe oil “magic liquid gold” for its reparative and protective abilities that instantly boost shine and softness. “People are always asking why my hair is so soft, and this Kerastase oil is the reason,” one reviewer writes.

Best Scalp Treatment
Scalp Restore Miracle Scalp Serum
It's A 10 Scalp Restore Miracle Scalp Serum

When your scalp needs a little extra TLC, Cosmo readers grab this “phenomenal” cooling treatment. The refreshing tea tree oil–infused formula calms irritation, itchiness, and flakiness, and rebalances oily skin for a healthy, happy scalp.

Best Edge Control
The Controlling Type Hair Thickening Edge Control
Fenty Hair The Controlling Type Hair Thickening Edge Control

You know Rihanna would never let you down, especially when it came to styling your edges. Hundreds of readers wrote in about Fenty Hair—and specifically about this edge control. “This is such an amazing product for me,” one of you says. “I’ve tried so many other edge-controlling gels, but they just aren’t better than Fenty!”

Best Dry Shampoo
Original Dry Shampoo
Batiste Original Dry Shampoo
Now 61% Off

The Batiste hype will never die. How can we be so sure? Well, you’ve voted it the best dry shampoo for four consecutive years. Your love runs deep for every formula—especially the one for dark hair—but your all-time fave is still the original. “Batiste is the only dry shampoo that works for me,” one reader says. “It has never let me down. I’m always at the store buying more,” another adds.

Best Detangler
Glossing Detangler
LolaVie Glossing Detangler

“LolaVie should be in everyone’s cabinet,” says one reader. But if you could only stock one product, you should go with the Glossing Detangler, which has won this award three years in a row. “It leaves my hair super soft, shiny, and easy to manage without feeling heavy,” another raves. “Plus, I love that it’s made with clean ingredients and smells amazing!”

Best Thickener
Full Volume & Texture Spray
Living Proof Full Volume & Texture Spray

In case you haven’t heard, voluminous bombshell hair is very in and here to stay. To achieve effortless, salon-worthy volume, you just spritz a bit of this volume and texture spray. It’s literally that easy—a little bit gives you body for dayyyyys.

Best Styler for Curls
Curl Talk Lasting Definition Flash Freeze Gel
Not Your Mother's Curl Talk Lasting Definition Flash Freeze Gel
Now 40% Off

The curly girls have spoken: Their desert island curl product is this super affordable gel. “I wouldn’t be able to style my hair without it!!” one of you says. The high-hold formula locks your curls and coils in place without any annoying crunchiness. “This dries really natural and it looks so amazing,” another raves.

Best Styling Cream
Cactus Fruit 3-in-1 Styling Cream
Dae Cactus Fruit 3-in-1 Styling Cream
Now 10% Off

Readers say there’s literally no way to have a bad hair day when this styling cream exists. The multitasker enhances blowouts and defines curls, but your favorite way to use it is for slick-back styles. “This makes my hair sooooo smooth for an awesome slick-back,” one writes.

Best Heat Protectant
Prep & Protect Heat Defense Spray
Nexxus Prep & Protect Heat Defense Spray

The Nexxus love runs deep for Cosmo readers. “Nexxus is the best” and “Everything from Nexxus is just so good” are just two of the glowing reviews you gave the brand. The number one thing to stock in your vanity? This protectant spray that shields strands from heat up to 450°F and minimizes frizz and the effects of humidity.

Best At-Home Hair Color
Excellence Crème Universal Nudes
L'Oreal Paris Excellence Crème Universal Nudes

TL;DR: You all agree that this ammonia-free hair dye is the best way to recession-proof your hair. One reader calls it “fantastic” for the color options—which range from black and chocolate browns to dirty blondes and even natural-looking reds—gray coverage, and ease of application.

Best MVP Hair Product
Dream Coat Supernatural Spray
Color Wow Dream Coat Supernatural Spray
Now 41% Off

Whether you have pin-straight hair or the curliest of coils, this “miraculous” humidity-defying blowout spray has become the best for all hair types. “This is the GOAT,” one reader writes. “My hair is so smooth and shiny after using it. I look like I just left the salon.”

Fave Celeb Hair Brand
Fenty Hair

Fenty Hair has only been around for a year, and you guys have already fallen head over heels for the line. “Everybody say thank you Rihanna for Fenty Hair,” one reader writes. “Fenty Hair has truly changed my hair game. I feel so confident and beautiful after using the products,” another adds.

Best Curling Iron
Double Ceramic 1.25-Inch Curling Iron
Conair Double Ceramic 1.25-Inch Curling Iron
Now 23% Off

Conair has been there for you through the decades, and the brand’s classic curling iron keeps your hair looking ~fabulous~ through it all. “This has been a staple in my hair tools since I was a teen,” one of you confesses.

Best Hair Straightener
Original Ceramic Hairstyling Iron
CHI Original Ceramic Hairstyling Iron

Just call this CHI straightener ol’ reliable, because you always come running back to it. “Last time I bought something different, it just didn’t work as well,” one reader says. Another swears it’s the only tool that works for her super-thick hair.

Best Hair Dryer
Supersonic Hair Dryer

Is the Dyson a splurge? Yes, but nearly half of all voters say this is one tool that is completely worth the high price tag (and the hype). “I’ve had mine for over 10 years and it’s still going strong,” one of you writes. “My whole family has thick, coarse hair, and it dries hair fast without over-drying or damaging it. It cut my drying time down by half. After a decade of use, it’s still the MVP of wash days.”

Best Hair Accessory
Silk Skinny Scrunchies

These aren’t your average hair ties. Readers call these silky scrunchies “wonderful” for how effectively they tie hair back without causing breakage. Plus, the shiny silk fabric adds a touch of elegance to any hairstyle.

Best Multistyler
FlexStyle Air Styling & Drying System
Shark FlexStyle Air Styling & Drying System
Now 29% Off

So many of you have broken up with your hairstylist once you bought this multistyler from Shark From bouncy blowouts, to straight styles and angelic curls, this has become your go-to styling tool for every occasion. “I use my Shark 24/7—it does all I need it to do and more!” one reader says.

Best Hot Rollers
The Roller Club Curling Hot Rollers
Drybar The Roller Club Curling Hot Rollers

“Drybar rollers are life-changing,” one reader says. These are pretty much the key to long-lasting, sky-high volume. Pop these in your hair while you’re getting ready, and by the time you’re ready to leave, your mane will have body-ody-ody for days.

suni lee
No. 21 top, Garçon de Famille earrings from Emcee, Jill.Herlands and Isabel Marant (middle finger) rings.

Your favorite fragrances and nail products

Best Nail Polish Brand
Nail Polish

Over 40 years after its launch, Essie still steals the hearts of manicure fanatics of all ages. There’s a high probability you have at least a few hues—including Ballet Slippers, Wicked, and Bikini So Teeny—in your collection. “All the colors look amazing,” raves one reader.

Best Iconic Nail Color
Nail Lacquer in Bubble Bath
OPI Nail Lacquer in Bubble Bath
Now 15% Off

Sure, sheer, natural nails have been trending this year, but OPI Bubble Bath achieved icon status long before clean manis became popular. Two quick coats of this delicate pink lacquer instantly makes you feel more put together. “This is the best daily everything color,” one reader says. “You don’t need many other products in your nail lineup.”

Best Press-Ons
Ma Damn Press-Ons
Glamnetic Ma Damn Press-Ons

“Glamnetics have changed my life and my savings account!” one reader writes. I mean, it’s no wonder you prefer these press-ons over salon manis. They look just as nice—if not better—and last just as long. People say these are so realistic; others can’t believe they’re wearing false nails. (Best compliment ever, if you ask us.)

Best Cuticle Treatment
Rejuvenail Fortifying Nail & Cuticle Treatment
Dermelect Rejuvenail Fortifying Nail & Cuticle Treatment

The reason so many readers have extra-long and strong natural nails is because of this peptide-infused nail cream. Nearly half of you love this plush treatment for how it quickly restores dry, weak, and cracked cuticles. Fake nails, who? Couldn’t be you!

Best Nail Tools
Glass Manicure Set
Tweezerman Glass Manicure Set

This quality manicure set includes everything you could ever need for a pro-level at-home mani—including a glass nail file and buffer, cuticle pusher, and nail clippers. More than the top-tier kit, though, readers trust the 45-year-old brand and really appreciate the product’s lifelong warranty.

Best Body Mist
Cheirosa ’62 Perfume Mist
Sol de Janeiro Cheirosa ’62 Perfume Mist

Although a new body mist has launched almost every week this year, you guys have stayed loyal to this OG. “This perfume mist is like a sweet dream,” one reader raves. “I always smell like dessert when I wear it. I cannot stop using it—it’s too good!” Don’t be surprised if people chase you down the street to let you know you smell amazing. Another reader says she gets stopped “all the time”

Best Fresh Perfume
You Eau de Parfum
Glossier You Eau de Parfum

Glossier You has been around for years, yet you all can’t get enough of this skin scent. “Glossier You is one of those perfumes that just smells so good and feels really personal,” one reader explains. “It’s soft, clean, and a little warm. I love how it doesn’t overpower me; instead, it just melts into my natural scent and smells different—and amazing—on everyone.” #SignatureScentStatus

Best Floral Perfume
Miss Dior Eau de Parfum
Dior Miss Dior Eau de Parfum

When you want to smell like a field of blooming flowers or a “nice spring picnic,” this elegant perfume is the thing to spritz. “Miss Dior is soft, floral, and feminine—perfect for daytime,” one reader says. Another says that everyone who smells them becomes totally smitten. “I always get compliments when I wear this!”

Best Gourmand Perfume
Vanilla 28 Eau de Parfum
Kayali Vanilla 28 Eau de Parfum

Looking for the “queen of vanilla” fragrances? Kayali Vanilla 28 takes the crown. “This is the workhorse of any perfume collection,” one reader writes of this long-lasting jewel. “You can wear it alone or layer it with just about anything. It’s my most-used perfume by far.”

Best Fruity Perfume
Strawberry Letter Eau de Parfum
Phlur Strawberry Letter Eau de Parfum

According to Cosmo readers, It Girls smell like Strawberry Letter. “Nothing can quite compare. It lasts, smells unique, and is mouthwateringly good,” one of you writes. Others say that this realistic strawberry scent that morphs into a sexy vanilla musk is what started their perfume obsession.

Best MVP Perfume
Libre Eau de Parfum

The perfume that earns Cosmo readers endless compliments every time they wear it? None other than the feminine and bold YSL Libre. “It’s the perfect mix of warm vanilla, lavender, and musk. Every time I wear it, I feel powerful and put together,” one reviewer writes. Another says this scent is “straight-up iconic and will forever shine.”

suni lee
Balenciaga coat, Ben-Amun earrings, Vertigo necklace.

More of your beauty favorites

Best K-Beauty Brand
Medicube

Korean beauty has sparked a glass-skin craze, and to achieve a porcelain complexion, Cosmo readers trust Medicube more than any other brand. “I love all Medicube skincare; it has helped my skin so much,” one writes. “I’m a true believer. It’s cleared up my acne and fine lines. It’s also made my brown spots go away.” Favorite products include the viral Age-R Booster, Zero Pore Pads, Exosome Shot Serum, and the Collagen Jelly Mask.

Best New Beauty Brand
Noyz

It seems like every day there’s a new fragrance launch, yet NOYZ is one of the few that left a major impression on readers. “NOYZ has been showing up and dropping incredible fragrances,” one of you writes. You guys call their compliment-scoring line completely “addictive” and their innovative, solid scents are some of your all-time faves.

Best Clean Beauty Brand
Saie

Readers ride-or-die for all things Saie—especially the Dew Blush and Glowy Super Gel. More than anything, though, you guys love how the clean brand makes you feel. “Not only has Saie unleashed my confidence, but it has the most beautiful products that leave a glowy finish.”

Best Beauty Splurge
Les Beiges Water-Fresh Tint
Chanel Les Beiges Water-Fresh Tint

According to you, this filter-like skin tint is worth its weight in gold. It’s been your favorite splurge for, like, ever—this is the second year Les Beiges has claimed this coveted title. “It’s my no-fail everyday base. Lightweight, glowy, and makes your skin look like skin but better.

Best Beauty Steal
Halo Glow Liquid Filter
e.l.f. Halo Glow Liquid Filter

Not that we’re complaining, but many of you can’t believe this glowy multitasker is so damn cheap. Like, how does this perform better than designer brands? (It’s literal magic.) Use it as a highlighter, primer, or even as your base, like one reader does. “I’m always complimented on my skin when I wear it,” she says. “It is not too heavy and gives me a long-lasting dewy finish. The BEST.”

Best Injectable
brand logo for botox cosmetic

While tons of new injectable brands have entered the villa (errr...market), BOTOX continues to be the one you depend on for softening fine lines and wrinkles. “The OG! Decades of slaying wrinkles—she’s the one I trust,” says one reader. “Botox is the one and only. Other brands try to emulate, but they’re just not comparable,” adds another.

Best Pro Cosmetic Treatment
brand name morpheus8 in bold letters

The treatment you ask your derms about most? Morpheus8, which combines microneedling and radio frequency therapy to snatch your face to the gods. “Morpheus8 is hands down the best beauty decision I’ve ever made! I’m never going to need a facelift now,” one reader raves. Another adds that while the anti-aging benefits are nice, this addresses so much more. “It gives a glow to my face that all my friends compliment me about.”

Best Pro Facial
brand logo for hydrafacial

Before any big event, including weddings and vacations, Hydrafacial is the maintenance treatment you book. One session boosts glow, plumps skin, minimizes fine lines, and evens out texture—no downtime required. “Hydrafacial is the most effective and consistent treatment on the market,” one reader writes.

Best Viral Beauty Product
Cooling Water Jelly Tint
Milk Makeup Cooling Water Jelly Tint

Milk’s Jelly Tint certifiably broke the internet, and all of you agree that the hype around this viral product is completely justifiable. One reader says this innovative blush “feels so futuristic” because of its bouncy texture and long-lasting flush. “It’s so natural and the colors are so bright,” another adds.

Biggest Beauty Game Changer
The Minimalist Perfecting Complexion Stick
MERIT The Minimalist Perfecting Complexion Stick

Why is this complexion stick such a game changer, you ask? Well, readers say it functions even better than foundation and concealer combined to give you filter-like skin in seconds. Literally, it cuts some of your morning routines down to five minutes. “This incredible makeup essential is so good, you can’t mess up,” one reader says. “I use it every day without fail.”

Best Teeth Whitener
3DWhitestrips Professional White
Crest 3DWhitestrips Professional White

Crest is like your childhood BFF: dependable, trustworthy, and makes you beam from ear to ear. For four years (and counting), you’ve voted these the best whitener for keeping your pearly whites blinding. “These make my teeth so white that people notice without me saying anything,” one reader writes.

Best Toothbrush
ExpertClean 7500
Philips Sonicare ExpertClean 7500

For freshness that rivals a visit to the dentist, readers swear by this electric toothbrush. Even the pros notice a difference when their patients brush with this. “My dentist is always amazed at how little plaque I have on my teeth and it is all thanks to my Philips Sonicare,” one of you writes.

suni lee
Thom Browne dress, Sophie Buhai earrings.

Our methodology

March 2025: Cosmo’s beauty team spends weeks nominating eight noteworthy beauty products across 119 categories—that’s 952 nominees!—including makeup, skincare, hair care, fragrance, and more. Our nominations were determined by best-selling products at top retailers and our site, up-and-coming beauty trends, TikTok-viral items, expert recommendations, and more.

April 2025 to May 2025: Cosmo launches the Readers’ Choice Beauty Awards survey. Readers have six weeks to vote for their favorites in each category or nominate their own winner. Readers have the option to provide feedback for their selections as well. In total, 239,055 readers took the survey, and 28,448,000 votes were cast.

June 2025 to July 2025: Cosmo beauty editors comb through data from the survey to identify a winning product for all 119 categories and sift through your incredible responses.

September 2025: We share the winners and our readers’ thoughts on their beauty favorites with you!


(Title image) Balenciaga coat, Ben-Amun earrings, Vertigo necklace.

Styled by Kaia Carioli. Hair by Nero at MA+ Group. Makeup by Kuma for MAC Cosmetics. Manicure by Yukie Miyakawa at See Management.

Headshot of Mary Honkus
Mary Honkus is a freelance writer who covers beauty, home, fashion, health, and wellness (just call her a jack of all trades!). She has held staff roles at Real Simple, People, and InStyle, and her bylines can be found in numerous other publications. When she's not testing the latest and greatest products, she can be found chilling on her Hell's Kitchen rooftop, checking out NYC's hottest new restaurants, or recording her podcast Good Trouble NYC. Follow her on Instagram.