Can you believe Lancôme’s iconic Juicy Tubes have been serving glossy goodness for 25 years? Honestly, I can. These glistening little tubes of joy were some of the first lippies I was obsessed with—and yes, I fully committed to collecting every shade like they were Pokémon cards. If you know, you know.
And because legends deserve legendary moments, it makes total sense that the French beauty powerhouse tapped one of the biggest Y2K heartthrobs for its latest campaign, “The Juicy Kissing Web.” Enter: Ed Westwick—aka the one-and-only Chuck Bass from the original Gossip Girl. Cue the dramatic music and perfectly tousled hair.
Watching this cheeky little video is pure joy. It’s giving glam nostalgia, drama, and a playful wink at all the delicious chaos that went down on Gossip Girl. I can now imagine Blair Waldorf rocking Juicy Tube #5 Marshmallow Electro during one of TV’s most OMG hookups. I die. Ed’s theatrical storytelling chops are on full display, and honestly? It’s the vibe. And we love that he begs the question: Were Juicy Tubes the most iconic accessory of the 2000s? We’re not saying yes... but we’re not saying no either. Let the beauty debate begin!
And get this: this isn’t just another campaign drop. This is Lancôme’s biggest beauty moment of the year. Ed isn’t flying solo either—he’s one of eight celeb icons bringing the Juicy Tubes legacy to life. We’re talking real Y2K royalty. Paris Hilton is also in the mix. That’s hot, right? As for the other eight, you’ll have to keep those eyes glued to Lancôme’s socials and website as the rollout continues.
Oh, and did I mention new shades are dropping too? Yup. Fresh gloss, fierce nostalgia, and the potential for some fabulous hookups. This summer’s about to get real juicy!
Julee Wilson is Beauty Editor at Large at Cosmopolitan. Previously, Julee was Beauty Director at Cosmo and Global Beauty Director at Essence and has held various editorial positions at Huffington Post and Real Simple. She counts herself lucky AF that she gets to play with beauty products for a living and tell dope stories. And if you’re as obsessed with beauty as she is, make sure to follow her on Instagram for plenty of product recs, natural hair inspo, skincare testing, and Black girl magic shenanigans.
