Once upon a time, you literally had to dig through the dusty shelves of a health food store to find a halfway decent clean shampoo, face wash, or—if you were lucky—lip gloss. Hard to imagine, right? Now, clean beauty products are everywhere, with options that prioritize both your health and the planet. Better yet, common sense and science are finally part of the conversation: Not all synthetics are evil and not every plant-based ingredient is great (for you or the environment). Sustainability is a must now, too. Brands are stepping up with transparency around how they source, manufacture, and package their products.

logo for cosmopolitans clean beauty awards 2025

Despite all the innovation and positive change in the clean beauty space, there’s still no “easy button” to help you figure out which products labeled “clean,” “natural,” or “eco-friendly” are the real deal. Without clear regulations or industry standards, clean can ultimately mean whatever a brand, retailer, or shopper wants it to mean. And with more choices than ever, sorting through what’s worth your money (and your time) can feel overwhelming, to say the least. Not to worry—that’s where we come in. For Cosmo’s third annual Clean Beauty Awards, we upped the ante, bringing in 13 industry pros to refine our criteria (because, yes, science evolves and so do we). Over a span of four months, we reviewed nearly 700 products, swiping, slathering, and sniffing our way to the best of the best. The result? A curated lineup of 74 winners across skincare, haircare, makeup, and fragrance—products you’ll want to use to the last drop and, of course, recycle responsibly once empty.


two girls looking
On Tashi: RUIbuilt top; Araks bralette; Patricia Von Musulin earrings. Gracen: Hunza G swimsuit; Justine Clenquet earrings.
close up
text promoting clean skincare products
button inviting to shop clean beauty skincare winners for 2025
a back view featuring a prominent tattoo and jewelry
Hermès briefs. KEANE earrings. Sophie Buhai necklace. Los Angeles Apparel gloves. Patricia Von Musulin rings.
close up
close up
promotional text for bodycare and fragrances
button inviting to shop clean beauty products
close up of two women
woman
Ferragamo dress. Patricia Von Musulin earrings.
title related to clean beauty products
button
close up of woman with curly hair
Elizaveta Rakhmankulova jacket. Justine Clenquet earrings.

two women looking
close up of woman with curls
promotional text highlighting clean haircare products

button for shopping clean beauty hair products

How we currently define clean beauty:

Clean beauty lacks a standardized industry framework or scientific benchmark, but the term has generally come to represent a holistic approach to transparency, safety, and environmental consciousness. Right now, the Cosmo beauty team defines clean beauty to include brands and products that are effective and science-driven and also prioritize the well-being of people and the planet throughout their development, manufacturing, and sale. This includes using the safest, highest-quality ingredients that avoid raising health, ethical, or environmental concerns; incorporating refillable, recyclable, or sustainably sourced packaging; and maintaining transparency about production practices. Our expert panel used these principles as a guide—as well as their personal knowledge of the clean beauty landscape—when choosing our 2025 Clean Beauty Award winners.

From a formulation standpoint, you won’t find any potentially harmful or questionable ingredients or groups of ingredients—like the ones listed below—in any of our winners.

    Meet our panel of experts:

    close up

    Our methodology:

    • June 2024: Cosmo’s team of beauty editors and contributors begins researching and testing brands, products, and formulations that meet our current clean beauty criteria.
    • September 2024: Cosmo beauty editors and contributors nominate 700+ product finalists across 74 different categories spanning hair, skin, and makeup.
    • October 2024: Product finalists in each category send samples to our curated panel of 13 clean beauty experts for their unbiased analysis and honest review.
    • December 2024: Cosmo beauty editors and contributors comb through data from our experts to identify a winning product for all 74 categories.
    • February 2025: We share the winners and our experts’ thoughts on clean beauty with you!

    Why trust Cosmopolitan?

    Erica Metzger is a beauty director, freelance writer, brand consultant, and content creator with 20 years of experience in print and digital media. Metzger is the founder of The Beauty Loop, an industry newsletter, and Virtual Beauty Closet, a digital space for new beauty launches. She has written for Allure, Women’s Health, New York Magazine’s The Strategist, The Zoe Report, O Daily, Refinery29, Seventeen, Shape, and Martha Stewart Living. Erica has also appeared on Good Morning America, TODAY, E! News, and ABC News as a beauty expert. She lives in Forest Hills, NY, with her husband and two daughters.


    Stylist: Kaia Carioli. Hair: Chika Nishiyama. Makeup: Sophie Hartnett using MAC Cosmetics. Manicure: Mamie Onishi at See Management. Models: Tashi at Heroes Model Management; Gracen Wilkins at Supreme Management.

    (Lead photo) On Tashi: Norma Kamali top; Justine Clenquet earrings. Gracen: Off-White dress; Justine Clenquet earrings.

    Lettermark
    Erica Metzger is an established beauty director, freelance writer, brand consultant, and content creator with 19 years of industry experience in print and digital media. She is the founder and editor of The Beauty Loop, a weekly industry newsletter that reaches 600+ beauty journalists and PR executives. Previously, Erica was the beauty, fashion, and travel director at Better Homes & Gardens and the beauty director at Ladies' Home Journal, along with her Min-award winning beauty blog Gloss Daily. She has written for Allure, Women's Health, NY Magazine's The Strategist, The Zoe Report, O Daily, Refinery29, Seventeen, Shape, and Martha Stewart Living. Erica has also appeared on GMA, TODAY, E! News, and ABC News as a beauty expert. She lives in Forest Hills, NY with her husband and two daughters.