Obsessed with the power of fragrance? Us too. That’s why we launched Scents of Self, a digital column dedicated to exploring the unique relationship between perfume, people, and personal style.
ICYMI, in November 2024, Olivia Rodrigo announced she’s the newest face of Lancôme, and I’ve been patiently waiting for the rollout of her brand campaigns ever since. Lucky for me, the 21-year-old Grammy-winning singer just delivered a certified slay in her ad for the launch of Lancôme’s newest fragrance: Idôle Power Eau de Parfum Intense.
The creative duo King She—Brooklyn-based husband and wife team Radha Ganti and Robert Lopuski—directed the stunning campaign, where Olivia’s story comes to life through bold imagery. The visuals blend Lancôme’s iconic pinks and roses with Olivia’s personal style, creating something that’s both beautiful and relatable.
The overall vibe is about finding your power and owning it, no matter where you’re starting from. “I think my power is being vulnerable and being able to share that with others, just brings you so much fulfillment and joy. Being expressive with my feelings and my thoughts, I think that makes me really happy,” Olivia exclusively told Cosmo.
As for me? When I first tried Idôle Power, I was intrigued. A fragrance that promises to “disrupt the norm” and “inspire confidence”? Count me in. The scent itself is both familiar and unexpected. It opens with vibrant florals that feel fresh and modern but then finishes with woody undertones that steal the show. They add depth and a bit of edge, making this fragrance feel bold and empowering. What I love most about this scent is how it balances strength and softness. Confidence doesn’t have to be loud. Sometimes it’s in the quiet moments—choosing to keep going, being yourself, or embracing imperfection. Olivia shares the same sentiment: “Embrace changes, embrace mistakes, I think by doing that you become a more empowered individual and more sure of yourself in lots of ways,” she told Cosmo.
So, if you’re ready to embrace your power and disrupt the status quo, Idôle Power is definitely worth a try. It’s not just a fragrance—it’s a statement. And honestly, who doesn’t need a little more of that in their life? Shop the scent below:
Julee Wilson is Beauty Editor at Large at Cosmopolitan. Previously, Julee was Beauty Director at Cosmo and Global Beauty Director at Essence and has held various editorial positions at Huffington Post and Real Simple. She counts herself lucky AF that she gets to play with beauty products for a living and tell dope stories. And if you’re as obsessed with beauty as she is, make sure to follow her on Instagram for plenty of product recs, natural hair inspo, skincare testing, and Black girl magic shenanigans.
