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This year’s Readers’ Choice Beauty Awards has made two things abundantly clear: Cosmo readers are obsessed with all the latest and greatest beauty products, and they’re loyal to their old favorites too. How do I know, you ask? Well, back in April and May, 155,619 of you cast a whopping 16 million+ (!!) votes in our third-annual Readers’ Choice Beauty Awards survey. Through those votes (and a wild 15,000 write-in responses), you guys deemed 100 different beauty products and treatments your favorites, and nearly one-third of those winning products and treatments were repeat favorites from years past too.

Keep reading for the full list of the 2024 Cosmo Readers’ Choice Beauty Awards winners—complete with honest reviews from readers like you and some mind-blowing stats (like, how 12,000 people voted for this three-time-winning face wash 👀). And feel free to shop ’em while you’re at it, of course.

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MEUCHNER earrings and rings. Zimmermann dress.

The skincare stuff you won’t shut up about

Best Face Wash
On Sale
Hydrating Facial Cleanser
CeraVe Hydrating Facial Cleanser
Now 16% Off

You seriously ride for this cleanser (um, you’ve voted it as your fave for three years in a row). One reviewer called it “perfect” because it’s “clean, gentle, and has no scent.” “I love the smoothness and creamy texture and great ingredients,” they continued.

Best Makeup Remover
On Sale
SkinActive Micellar Cleansing Water All-in-1
Garnier SkinActive Micellar Cleansing Water All-in-1
Now 26% Off

So, 11,000 of you swear by this gentle micellar water to take off eye makeup, liquid lipstick, concealer, and the like. “I love how gently the Garnier Micellar Cleansing Water removes my makeup,” one reader told us. “It doesn’t leave my skin feeling greasy but does leave my face feeling cleansed and moisturized.”

Best Toner
Watermelon Glow PHA + BHA Pore-Tight Toner
Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

“I’m obsessed with this Glow Recipe toner,” one reader told us. “It makes my skin feel so smooth and soft, but it also smells amazing.” Probably because it’s loaded with a mix of gentle exfoliating acids to help slough away dead skin without drying you out. Another reader said they love it with their “whole heart” because it revitalizes their skin so much.

Best Face Moisturizer
Slam Dunk Hydrating Moisturizer
Bubble Skincare Slam Dunk Hydrating Moisturizer

Hella readers waxed poetic about their obsession with this affordable moisturizer from Bubble Skincare (and we couldn’t agree more). “After using it, my face feels moisturized and fresh,” one of you said. Another review said: “When my face is dry, it brings back all the hydration.”

Best Barrier Repair Product
Original Healing Jelly
Vaseline Original Healing Jelly

“I love Vaseline. It’s a gemstone,” one reader told us. Another raved about how versatile it is. “It can be used for so many things: eyebrows, keeping hydration locked in, making perfume last longer, lips, etc. I love it.”

Best Wrinkle Cream
Protini Polypeptide Cream
Drunk Elephant Protini Polypeptide Cream

Tons of you are obsessed with Drunk Elephant, including this wrinkle cream filled with collagen-boosting peptides. “I love the Drunk Elephant Polypeptide Cream because it is highly moisturizing and leaves my skin feeling so soft,” one reader wrote. “The texture of the cream is lightweight and silky, not greasy at all. Overall, it is a skincare gem that is a staple in my routine.”

Best Face Exfoliator
Skin Perfecting 2% BHA Liquid Exfoliant
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

One glowing review says it all: “Paula’s Choice is one of my favorite liquid exfoliators because it really helps control the sebum on my nose. When I ran out, I felt distraught and ran out to get my hands on a new bottle.”

Best Hydrating Serum
Glass Skin Refining Serum
Peach & Lily Glass Skin Refining Serum

"Peach and Lily Glass Skin Serum makes my skin look like a perfect piece of glass," one reader wrote, thanks to hyaluronic acid, niacinamide, and peptides. And unlike many other hydrating serums, it doesn’t leave behind that dreaded sticky film on your skin either.

Best Retinol Serum
Retinol B3 Pure Retinol Serum
La Roche-Posay Retinol B3 Pure Retinol Serum

Y’all are big fans of basically everything in La Roche-Posay’s sensitive-skin-friendly arsenal, including this affordable retinol serum that’s spiked with hyaluronic acid and niacinamide to help offset the dryness. “It feels lovely on my face and drenches my skin in moisture, leaving it super soft and pampered,” one reader wrote.

Best Vitamin C Serum
C E Ferulic With 15% L-Ascorbic Acid
SkinCeuticals C E Ferulic With 15% L-Ascorbic Acid

“SkinCeuticals C E Ferulic is the most effective thing I’ve tried,” one of you said. “It’s hands down the best splurge product out there,” another reader wrote. In other words, you swear by this $$$ antioxidant serum to help fade dark spots, protect against environmental damage, and helps improve the appearance of fine lines and wrinkles.

Best Dark Spot Corrector
Faded Serum
Topicals Faded Serum

Cosmo readers swear by this serum for fading any and all types of discoloration, thanks to a cocktail of brightening actives like tranexamic acid, azelaic acid, and niacinamide. One reviewer noted it was particularly fab for treating acne scarring, while another noted it reduced sun-induced hyperpigmentation.

Best Skin Soother
Soothing & Barrier Support Serum
The Ordinary Soothing & Barrier Support Serum

Using centella asiatica derivatives, vitamin B12, and gallic acid derivatives, this serum is a calming powerhouse. “I love The Ordinary’s Soothing and Barrier Support Serum because it really makes the red go away on my face,” one reader explained.

Best Eye Cream
De-Puff and Brighten Eye Gel
Byoma De-Puff and Brighten Eye Gel

“This eye cream fixes everything,” one tester told us. And by “everything,” we mean puffy, irritated, overworked, tired, under-eye bags and dark circles. Another reader called it “super refreshing” and says it “always wakes me up and reduces my dark eye circles.”

Best Face Mask
Water Sleeping Mask

According to one of you, this minimal-effort sleeping mask is the key to a glass skin glow. Just slather it on as the last step of your night time routine, go to sleep, and wake up with a dewier, plumper face.

Best Face Sunscreen
Unseen Sunscreen Broad Spectrum SPF 40 PA+++
Supergoop! Unseen Sunscreen Broad Spectrum SPF 40 PA+++

“I like the Supergoop! Unseen Sunscreen SPF 40 because it gives sun protection but with a glow and it doesn’t clog my pores either,” wrote one fan. Others raved about how it's "100 percent invisible."

Best Facial Acne Treatment
Drying Lotion

This OG spot treatment is a clear favorite among Cosmo readers. “It has been a lifesaver for my skin,” one reviewer said. “It works fast to lessen breakouts and dry out acne,” another reader shared.

Best Pimple Patch
Mighty Patch Original Patch
Hero Cosmetics Mighty Patch Original Patch

“The Hero Cosmetics Mighty Patches have done wonders for my acne spots and blemishes,” shared a reader. “It is so quick and easy and clears them up completely.” Just stick it on, and go on your merry way—simple as that.”

Best Face Oil
Virgin Marula Luxury Facial Oil
Drunk Elephant Virgin Marula Luxury Facial Oil

“Drunk Elephant’s Marula Oil is the best face oil I’ve ever had,” gushed one reader. But what makes it the best, exactly? Well, “it actually does sink into the skin versus just sitting on top,” wrote a reader. Need more convincing? Another review said, “I love Drunk Elephant Virgin Marula Luxury Facial Oil as you can put it on head to toe for a feather-light feeling, but it provides deep moisture!”

Best Lip Balm
Peptide Lip Treatment
Rhode Skin Peptide Lip Treatment

The Rhode fandom is real, according to the dozens of readers who proclaimed their <3 for this lip balm. “I love Rhode’s peptide lip treatment because it leaves my lips feeling super hydrated, and I never get dry or chapped lips when I use it,” one of you wrote.

Best Skincare Tool
GloPro Cryo Roller Duo
BeautyBio GloPro Cryo Roller Duo

Even with all the high-tech skincare gadgets out there, readers still love this ice roller the most, which is made of stainless steel that keeps cold longer than many others we’ve tested. “I love using my ice roller because it feels amazing on my skin,” shared a reader. It de-puffs, soothes, and calms inflammation, all at once.

Best MVP Skincare Product
Healing Ointment

“I love Aquaphor because I’ve used it since I was a child, and it has helped me tremendously with my eczema,” read one of your reviews. “It doesn’t feel sticky and absorbs into my skin quickly,” said another reader.

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Left: A.L.C top. Lie Studio earrings. Heaven Mayhem watch. Pistache ring. Right: Cult Gaia top. Sophie Ratner earrings. Eriness bracelet. Pistache ring.
two women playing chess
woman with two jacks

Your faves for soft, smooth skin from neck to toe

Best Body Wash
Dryness Relief Body Wash With Jojoba Oil
Dove Dryness Relief Body Wash With Jojoba Oil

For the third year in a row, this tried-and-true body wash from Dove is a fave among Cosmo readers. “It leaves my skin feeling clean and nourished,” shared one of you. Another reader praised the formula’s scent, saying that it smells “better than anything in the world.”

Best Body Moisturizer
Brazilian Bum Bum Cream
Sol de Janeiro Brazilian Bum Bum Cream

More than half of readers surveyed said this body cream is their holy grail for smooth, soft skin from head to toe. A reviewer said it “feels like butter” on their skin. Oh, and “it makes me feel like I’m on vacation at the beach,” another reader added.

Best Body Serum
Wake Up Beautiful Retinoid Body Serum
Pacifica Wake Up Beautiful Retinoid Body Serum

“The Pacifica retinoid body serum literally changed my skin,” raved one of you, adding that “it’s never felt smoother! I’ve already gone through three bottles. It will be a forever purchase for me!” A number of you are also fans of Pacifica’s entire product assortment because it’s clean, cruelty-free, and vegan.

Best Body Exfoliator
On Sale
Moroccan Rose Shea Sugar Scrub
Tree Hut Moroccan Rose Shea Sugar Scrub
Now 19% Off

Tons of you gushed about how well this sugar scrub exfoliates your dry, flaky skin without irritating or feeling scratchy and harsh. “After I wash it off, my skin feels so smooth, fresh, and clean,” one reader shared with us.

Best Body Acne Treatment
Body Clear Oil-Free Body Acne Wash With 2% Salicylic Acid
Neutrogena Body Clear Oil-Free Body Acne Wash With 2% Salicylic Acid

“I love the Neutrogena acne body wash because it works fast and is affordable,” wrote in a reviewer. The formula is filled with the MVP of acne treatments—salicylic acid—to help break down oils and reduce pore clogging.

Best Body Sunscreen
On Sale
Sheer Touch Lotion Sunscreen SPF 30
Hawaiian Tropic Sheer Touch Lotion Sunscreen SPF 30

Y’all are serious about your sunscreen, including your go-to pick from Hawaiian Tropic. “I love its tropical scent, lightweight texture, effective sun protection, moisturizing ingredients, and the brand’s strong reputation,” raved one of you.

Best Body Oil
Skincare Oil

“I literally use it every day,” gushed one of you about this cult-favorite body oil also loved by celebs, editors, and dermatologists. “Bio-Oil is my favorite body oil as it keeps me feeling confident in my own skin and hydrated,” another reader said.

Best Hand Cream
Shea Butter Hand Cream
L'Occitane Shea Butter Hand Cream

“Omg, I can’t stop telling everyone how moisturizing the L’Occitane hand cream is,” reads one review. And another one of you said it’s the only hand cream you’ll ever buy because it’s “moisturizing without being greasy and smells lovely.”

Best Antiperspirant
Even Tone Antiperspirant Deodorant
Dove Beauty Even Tone Antiperspirant Deodorant
Now 17% Off

According to one of you, this deodorant is the GOAT for keeping you smelling fresh all day long and preventing sweat. "It is so affordable and leaves no sweat or smell on armpits!” another reviewer said.

Best Self-Tanner
Self-Tanning Drops
Isle of Paradise Self-Tanning Drops
Now 25% Off

When you wanna look like your glowiest self, you turn to these drops from Isle of Paradise. “It is like taking a one-week vacation overnight,” one reviewer noted. Another reviewer said they use it on their face and body because of how natural it looks.

Best Hair Removal Tool
Razor Starter Kit
Billie Razor Starter Kit

“Billie razors are the best I’ve ever used,” one reviewer raved. Other readers noted their love for the cute colors, the ability to buy refills, and how smooth it made their skin feel.

Best Hall-of-Fame Bodycare Product
Power Mist
Touchland Power Mist

In the year of our lord 2024, a damn good hand sani like Touchland’s Power Mist is a necessity, according to you. “I love how portable and affordable it is. I also love all of their scents.”

red lips
woman with red dice

What you keep stocked in your makeup bag at all times

Best Full-Coverage Foundation
Triclone Skin Tech Medium Coverage Foundation
Haus Labs By Lady Gaga Triclone Skin Tech Medium Coverage Foundation
Now 20% Off

“Haus Labs foundation changed my life,” praised one reviewer, calling it one of their all-time favorite products. “It gives me an airbrushed look, covering my acne scars,” another one of you said. “I feel so confident wearing it.”

Best Sheer Foundation
Revealer Skin-Improving Foundation SPF 25
Kosas Revealer Skin-Improving Foundation SPF 25

Not only is this brand a favorite of celebs like Hailey Bieber, it’s got a lot of love from Cosmo readers too. Many of you loved this foundation because it provides coverage while still feeling seriously lightweight. Bonus: It's loaded with skincare ingredients to help hydrate and soothe skin.

Best Powder Foundation
Original Loose Powder Foundation SPF 15
BareMinerals Original Loose Powder Foundation SPF 15

A longtime favorite among readers, y’all have been swirling, tapping, and buffing this powder on your faces for years. One specific reader noted that it makes her skin “look and feel so much healthier.”

Best CC Cream
CC+ Cream Color Correcting Full-Coverage Cream Foundation With SPF 50+
It Cosmetics CC+ Cream Color Correcting Full-Coverage Cream Foundation With SPF 50+

“It is lightweight but still provides amazing coverage,” wrote one glowing review of this viral CC cream. It’s full coverage without feeling heavy, yet contains a whopping SPF 50 sun protection and loads of skincare-loving ingredients. We see why you love it so much.

Best Concealer
Radiant Creamy Concealer

You can’t talk about cult favorites without mentioning this concealer that takes permanent residency in the makeup bags of basically everyone who’s anyone, including all of you. “It brightens my under-eyes and lasts a long time,” one of you shared. “It also blends in perfectly and covers my spots nicely.”

Best Under-Eye Concealer
Instant Age Rewind Eraser Multi-Use Concealer
Maybelline New. York Instant Age Rewind Eraser Multi-Use Concealer
Now 23% Off

Didn’t get enough sleep last night? No worries—just dab on a few dots of this drugstore concealer that more than 5,000 of you are in love with. “I can’t go without Maybelline Instant Age Rewind Eraser Concealer because it covers my dark circles perfectly,” one reader raved.

Best Primer
On Sale
Power Grip Primer
E.l.f. Cosmetics Power Grip Primer

“The E.l.f. Cosmetics Power Grip Primer is it for me because my makeup always lasts for AGES after using it,” one reader shared with us. The tacky feel it leaves on your skin actually helps makeup stick to your face.

Best Setting Spray
On ’Til Dawn Mattifying Waterproof Setting Spray
One/Size By Patrick Starrr On ’Til Dawn Mattifying Waterproof Setting Spray

You may have bought this because you heard Beyoncé uses it, but chances are, you became a die-hard fan because it works. “When I spray this, my makeup lasts for SO LONG. It does not move. No matter the occasion, the answer to your prayers is this spray,” says one reader.

Best Bronzer
Warm Wishes Effortless Bronzer Stick
Rare Beauty By Selena Gomez Warm Wishes Effortless Bronzer Stick

“I’m obsessed with everything Rare Beauty comes out with,” shared a reader, including this bronzer stick that blends seamlessly, according to testers. “The contour is so creamy, and the shade range is awesome,” another reader added.

Best Blush
Soft Pinch Liquid Blush
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Let’s all take a moment to thank Selena Gomez for singlehandedly starting the blush cult with this fave that one of you said is “chef’s kiss.” According to another reader, a little goes a long way. “I have been using this for months, and it still seems brand-new with the amount that’s in the bottle still.”

Best Highlighter
Glowy Super Gel Multipurpose Illuminator
Saie Glowy Super Gel Multipurpose Illuminator

Want a sunkissed glow without chunky glitters? Look no further. Cosmo readers are huge fans of Saie’s multi-use illuminator. Blend it all over as a dewy primer, tap it on the high points as a highlighter, or mix with your foundation for extra glow.

Best Cheek Palette
Major Headlines Double-Take Crème & Powder Blush Duo
Patrick Ta Beauty Major Headlines Double-Take Crème & Powder Blush Duo

This cheek duo—a little powder blush with a few pats of cream color on top—is the key to getting Patrick Ta’s signature flushed look. And readers eat it up, noting this combo is “always beautiful and so natural-looking on the skin.”

Best Eyeshadow Palette
Master Mattes Eyeshadow Palette: The Neutrals
Makeup By Mario Master Mattes Eyeshadow Palette: The Neutrals

Nobody was shocked when the icon himself, makeup artist Mario Dedivanovic—who’s worked with Kim Kardashian, Jennifer Lopez, and Ariana Grande—developed this neutral palette filled with blendable, smooth, pigmented shadows. But readers especially love that they can use it whenever, all year round, from date night to the office to happy hour and beyond.

Best Eyeliner
Infinity Long Wear Eyeliner
Milk Makeup Infinity Long Wear Eyeliner

One of you said Milk Makeup was your ride-or-die, and another noted that you love legit every single product. So it makes total sense you’d vote this long-lasting, smudge-proof liner as your fave. Trust: Once you draw this on, you’re gonna need to bring in reinforcements (ahem, cleansing oil) to remove it.

Best Mascara
Lash Sensational Sky High Waterproof Mascara
Maybelline New York Lash Sensational Sky High Waterproof Mascara
Now 23% Off

“I am OBSESSED with the Sky High Mascara,” wrote one of you. “It is the best mascara ever made.” A few swipes create long, lifted, and separated lashes that last all day long without drooping, smearing, or smudging.

Best Lash Enhancer
GrandeLASH MD Lash Enhancing Serum
Grande Cosmetics GrandeLASH MD Lash Enhancing Serum

You’ve noticed major lash improvements with GrandeLash. Peep this review: “It is fast-working and doesn’t give any side effects,” a reader wrote in. “I had a situation with my lashes and needed a quick lash serum. This grew my lashes in less than one month.”

Best Brow Product
Brow Wiz
Anastasia Beverly Hills Brow Wiz

This teeny-tiny micro pencil works real hard to create hairlike strokes in your brows for a natural-looking fill-in. And it comes in a whopping 12 shades in varying undertones to match your hair color.

Best Lipstick
M·A·Cximal Silky Matte Lipstick

The love you have for this matte lipstick is strong. Because it’s not your normal matte lipstick; it’s a blurring, smoothing, non-drying formula with long staying power, according to your reviews. Simply put: “You can never go wrong with MAC lipstick,” says a reader.

Best Lip Gloss
Lip Glow Oil
Dior Lip Glow Oil
Now 21% Off

Juicy, glossy lips are your vibe, apparently. “It makes my lips a pretty color, adds the perfect amount of shine, and doesn’t make my lips dry,” a reader wrote in.

Best Lip Liner
Slim Lip Liner Pencil
Nyx Professional Makeup Slim Lip Liner Pencil

According to your votes, you all love this affordable lip liner over its $$$ counterparts. “I love the NYX lip liner because it’s so creamy, it lasts long, and the colors are bomb,” wrote in a tester.

Best Makeup Applicator
Original Makeup Sponge

One reader said, “I’ve tried other beauty sponges and always go back to the Beautyblender.” Another reviewer added, “I can’t live without a Beautyblender. I love applying my makeup with it. It prevents me from using so much product on my face.”

Best MVP Makeup Product
Benetint Rose-Tinted Lip & Cheek Stain
Benefit Cosmetics Benetint Rose-Tinted Lip & Cheek Stain

Just because Benetint’s been around for 48 years (!!) doesn’t mean it’s not still in all of your makeup bags. “It feels so light on my skin and doesn’t try my cheeks out like some powder blushes. One million percent recommend!”

two hands playing chess with lipsticks
Pistache rings.

The best nail polishes and perfumes, according to you

Best Nail Polish Brand
Infinite Shine Long-Lasting Soft Crème Nail Polish
OPI Infinite Shine Long-Lasting Soft Crème Nail Polish

An oldie but a goodie, OPI continues to come out on top for the third (!) year in a row. “It’s fast drying if you are going out and need your nails done,” one of you said. “OPI is just the best nail polish ever,” another shared.

Best Hall-of-Fame Nail Color
On Sale
Nail Polish in Wicked
Essie Nail Polish in Wicked
Now 20% Off

“Essie’s Wicked is one of my all-time faves,” one impressed reader shared with us. I mean, who doesn’t love a vampy, almost-black deep red?! It’s such a classic.

Best Nail Kit
Manicure Kit

This nine-piece kit is basically like a nail salon in a bag. It’s everything you could possibly need to do your nails at home, contained in a cute carrying case.

Best Press-Ons
Bare but Better TruNude Nails
Kiss Bare but Better TruNude Nails

“Kiss press-on’s always got my back,” one of you raved. “They stay on very nicely, and the designs they come in are exactly how I want my nails to look,” another reader added.

Best Everyday Perfume
Bright Crystal Eau de Toilette Spray
Versace Bright Crystal Eau de Toilette Spray
Now 30% Off

Readers love how fresh and light this perfume is. In fact, A few of you noted how you wear it every single day. “It stays on for eternity with the most amazing smell,” one reader told us.

Best Night-Out Perfume
Black Opium Eau de Parfum Spray
Yves Saint Laurent Black Opium Eau de Parfum Spray
Now 11% Off

“Black Opium is a staple everyone should have in their perfume repertoire—it’s such an iconic scent,” a reader shared with us. Another reader called this scent “sweet, classic, and sexy.”

woman holding face
Lapointe top. Fry Powers earrings and rings.
scrabble board with dae product

The hair products that make you look forward to wash day

Best Volumizing Shampoo
Fine Hair Shampoo

“Ouai shampoo makes my hair so clean,” one review raved. You are fans specifically of this version for fine hair, which is great for de-gunking dry shampoo and product without stripping.

Best Volumizing Conditioner
Fine Hair Conditioner

To say you’re huge fans of this conditioner would be an understatement, considering you’ve awarded this the winner for three years in a row. You love the lightweight hydration and delicious scent.

Best Hydrating Shampoo
All Soft Argan Oil Shampoo
Redken All Soft Argan Oil Shampoo

Want movie-star level soft, hydrated hair? Readers swear by this formula. “Redken All Soft Shampoo is the best shampoo I’ve ever bought,” wrote a reviewer.

Best Hydrating Conditioner
Hydrate Conditioner

Cosmo readers are very into Pureology, especially this conditioner that’s loaded with moisturizers. “It smells great and leaves your hair manageable,” someone shared.

Best Shampoo for Type 4 Hair
On Sale
Coconut & Hibiscus Curl & Shine Shampoo
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo

“It’s so slay,” wrote in a tester, which, ya know, means it’s freakin’ fantastic. This shampoo is the GOAT for curls, thanks to silk proteins and oils that moisturize the hell outta your coils.

Best Conditioner for Type 4 Hair
Heavy Conditioner

You gave Pattern lots of love across multiple products for curly hair, but your all-time fave, with 30 percent of the vote, is this conditioner. “It is super hydrating and makes curly hair routines easier,” one reviewer wrote.

Best Shampoo for Color-Treated Hair
No. 4 Bond Maintenance Shampoo
Olaplex No. 4 Bond Maintenance Shampoo

“Love everything Olaplex,” one of you wrote, but according to multiple other readers, this bonding shampoo is iconic for color-treated hair. Not only does it keep your color looking vibrant, but it helps strengthen and nourish your hair at the same time. “Olaplex shampoo protects my fantasy colors and curl pattern better than anything else,” a reviewer added.

Best Conditioner for Color-Treated Hair
Vault Color-Lock Conditioner
Amika Vault Color-Lock Conditioner

“Amika Color Vault Conditioner keeps my colored hair bright,” said a reviewer. The reason? It's loaded with oils—like olive, seabuckthorn, and soybean—to lock in hydration and color (and add shine too).

Best Treatment for Damaged Hair
Leave-In Molecular Repair Hair Mask
K18 Leave-In Molecular Repair Hair Mask

You were seriously jazzed about K18, calling it a “game changer.” “K18 literally saved my hair from breaking off,” someone wrote in. Another reader said they’re bringing it “to the grave.” Legit, you’re obsessed.

Best Treatment for Thinning Hair
On Sale
Gro Hair Serum

One product alone won’t solve your hair thinning, but this serum from Vegamour is seriously loved by y’all for overall scalp health. “Vegamour products made a huge difference for my hair,” wrote a tester. “The balding spots are gone and hair grows much faster.”

Best Leave-In Conditioner
All in One Leave-In Conditioner
Morrocanoil All in One Leave-In Conditioner

Morrocanoil was gushed about over and over on our survey as one of your fave hair brands. “Any of the Morrocanoil products are AMAZING, I am obsessed with them all,” reads a review. But this leave-in conditioner, specifically, received high praise. It detangles, smooths, hydrates, and adds shine.

Best Deep Conditioning Mask
On Sale
Don’t Despair, Repair! Deep Conditioning Hair Mask
Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask
Now 20% Off

This rich deep conditioner is loved by basically all hair types for repairing damage. “It nourishes my hair like no other,” one of you wrote.

Best Hair Oil
Honey Infused Hair Oil
Gisou Honey Infused Hair Oil

Yes, this bottle is the cutest thing ever. Also, yes, it smells delicious. Also, also, yes, the formula inside is fab, according to you. “I have very thick hair, and this keeps it from tangling days after hair wash,” reads a review. “The oil keeps my hair healthy and shiny without it looking greasy.”

Best Scalp Treatment
AHA+ACV Pre-Shampoo Scalp Clarifying Rinse
The Rootist AHA+ACV Pre-Shampoo Scalp Clarifying Rinse

“The Rootist scalp serum is a game changer and life saver,” one of you praised. “I have curly hair that cannot be washed too often, but my scalp is sensitive and starts freaking out if not washed after day two, probably because my hair needs a leave-in condition and daily styling. I’ve tried so many products to extend the time I could get between washes before the itch and flaking became unbearable and this is the one!!!”

Best Edge Control
Olive Oil Gel
Eco Style Olive Oil Gel

There’s a reason this has a cult-like following: It works (and for less than $10). “The Eco Style gel gets your edges on point and smooths your hair down,” wrote in a reviewer.

Best Dry Shampoo
On Sale
Dry Shampoo Original
Batiste Dry Shampoo Original

“This makes my hair look and feel like I just washed it,” one of you said. Other notes from testers? It smells good, adds hella volume, and doesn’t leave your hair feeling crusty dusty.

Best Detangler
Glossing Detangler
LolaVie Glossing Detangler
Now 20% Off

You’ve shown your love for this detangler by Jennifer Aniston’s brand for two Readers' Choice Awards now, but the spark hasn’t begun to fade. “The Glossing Detangler by LolaVie is magic,” someone wrote in. “A few quick sprays, and my hair is silky smooth.”

Best Hair Thickener
Plump for Joy Thickening Hair Lifter
Not Your Mother's Plump for Joy Thickening Hair Lifter

Sabrina Carpenter–esque volume is fairly doable with this budget-friendly fave by your side. Just spritz it in you roots, then blow-dry, and you’re good to go.

Best Styler for Curls
Bounce Back Curl Reviving Mist
EVA·NYC Bounce Back Curl Reviving Mist

Eva NYC got major love from you all, including this curl-defining mist that helps hydrate and clump curls. And we can’t forget to mention how much you <3 the cute packaging.

Best Styling Cream
Cactus Fruit 3-in-1 Styling Cream
Dae Hair Cactus Fruit 3-in-1 Styling Cream

Consider this cream the antithesis to frizz, mmmk? Reviewers say it makes their hair so soft and nixes flyaways, all while smelling absolutely incredible.

Best Heat Protectant
Hairdresser's Invisible Oil Heat/UV Protective Hair Primer Leave-In Conditioner
Bumble and Bumble Hairdresser's Invisible Oil Heat/UV Protective Hair Primer Leave-In Conditioner

One of you called this the “best multitasker,” because it basically does it all. It primes your hair for any type of heat styling plus detangles, smoothes, and hydrates.

Best At-Home Hair Color
Excellence Universal Nudes Permanent Hair Color
L’Oréal Paris Excellence Universal Nudes Permanent Hair Color

If you’re gonna do your hair at home, you’re picking up this ammonia-free color from L’Oréal Paris. “L’Oréal hair dye has never let me down,” one of you said.

Best Curling Iron
On Sale
Double Ceramic 1.25-Inch Curling Iron
Conair Double Ceramic 1.25-Inch Curling Iron
Now 23% Off

“I love my Conair curler,” said a reviewer. “It gets the job done super quick, and my hair looks beautiful.” Another reader gushed that it’s super easy to use, while someone else noted their curls last a long time with this iron. Conair, we love your work!!

Best Hair Straightener
1-Inch Original Ceramic Hairstyling Iron
CHI 1-Inch Original Ceramic Hairstyling Iron
Now 14% Off

A sentiment many of you can agree with? “My CHI hair straightener is the best straightener I’ve ever owned,” reads one review. It is easy to use, heats up quickly, and lasts for years. (One of you noted you’ve had the same one forever!)

Best Hair Dryer
Supersonic Hair Dryer

Forty-eight percent of you agree that this expensive hair dryer is worth the high price tag, thanks to its attachments and strong power. “Dyson Supersonic dries my hair extremely fast without heat damage,” a reader wrote in.

Best Hairbrush
On Sale
Original Detangler

You had serious praise for this brush: “The magic behind how flexible yet strong it is astounds me. I’ve had mine for almost a decade and it is so easy to clean and none of the tips have come off the bristles.” Someone else shared that it’s “the best for smoothing long, knotting hair, wet or dry.”

Best MVP Hair Product
Dream Coat Supernatural Spray Treatment
ColorWow Dream Coat Supernatural Spray Treatment

You are all pro the glass hair trend, per your declared love for this smoothing treatment. “This has made all days good hair days,” a reader said. “It contains my frizz and leaves my hair glossy!”


rhode lip gloss on dice

All the brands and products you *seriously* ride-or-die for

Best New Beauty Brand
Prada Beauty

NGL, Prada Beauty won in the “new beauty brand” category by a landslide. More than half of readers surveyed told us they’re awed by the stunning packaging and high-quality products, including foundation, lip balm, and lipstick.

Best Clean Beauty Brand
Ilia Beauty

You have high expectations for your clean beauty brands, and Ilia passes the test. “Ilia is the best clean beauty brand ever,” gushed a reader. Others specifically noted their love for the brand’s mascara and skin tint.

Best Celebrity Beauty Brand
Rare Beauty by Selena Gomez
Rare Beauty by Selena Gomez

Out of all the celebrity beauty brands, Cosmo readers are the most loyal to Rare Beauty, both for the high-performing products and the brand’s message. “Everything Selena Gomez has done for mental health awareness and accepting who you are is amazing,” one you shared with us. “Rare Beauty, to me, is comfort—I don’t have to have perfect skin or a perfect body to deserve everything good in life, and that is what this brand means to me.”

Best Beauty Splurge
Les Beiges Water-Fresh Tint
Chanel Les Beiges Water-Fresh Tint

You do not care about how pricey this skin tint. You love it nonetheless. Um, one reviewer even said they already have went through four bottles—it’s that good.

Best Beauty Steal
Clean Fresh Yummy Gloss
Covergirl Clean Fresh Yummy Gloss
Now 26% Off

As much as you love a bougie brand, you also stan a bargain, like this juicy lip gloss. One of you specifically called it “so amazing and affordable.”

Best Injectable
Botox Cosmetic

Nothing gives results like Botox Cosmetic, which is injected into facial muscles to soften the look of fine lines and wrinkles. It’s the OG neurotoxin and still your go-to, despite all the new options on the market.

Best Pro Treatment
Hydrafacial

“Hydrafacial is literally the best and also the safest skincare treatment you may get,” one reader shared with us. “It really nourishes and hydrates your skin and brings a natural glow and makes your skin supple.” Plus, there’s no downtime and you see results immediately.

Best Skincare Game Changer
Super Serum 5-in-1 Renewing Face Serum
Olay Super Serum 5-in-1 Renewing Face Serum

Your vibe right now is living life, aka skipping the 10-step routine in favor of a single serum that does it all, like this one from Olay. It hydrates, exfoliates, firms, brightens, and plumps skin all in one go.

Best Makeup Game Changer
D-Bronzi Anti-Pollution Drops
Drunk Elephant D-Bronzi Anti-Pollution Drops

“Drunk Elephant Drops make your skin so glowy and tanned without the sun,” said one reviewer. “Just put some on and you look like you’ve been in the sun for hours! They’re so amazing and worth it!”

Best Hair Game Changer
Rosemary Mint Scalp & Hair Strengthening Oil
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
Now 10% Off

From your FYP to your favorites, this hair oil is everything, according to you. “Mielle’s scalp oil saved my hair,” one of you said. Another reader told us it’s fantastic for helping to strengthen and grow out edges too.

Best Teeth Whitening Kit
3D Whitestrips
Crest 3D Whitestrips

“Crest White Strips have made my teeth SO WHITE after using them for a while,” a reader raved. Someone else said they made their teeth look super white in college, regardless of all the coffee they drank (oops).

Best Toothbrush
ExpertClean Electric Power Toothbrush
Philips Sonicare ExpertClean Electric Power Toothbrush

Expert input alert: “I am a dental hygienist, and the results really are noticeable with this brush,” one reader wrote to us, adding, “Phillips Sonicare is by far the best brush out there!”

woman with mesh headband
Lapointe top. Lelet headband. Uncommon Matters earrings.

Our methodology

January 2024: Cosmo’s team of beauty editors and contributors nominate eight standout beauty products across 100 different categories, including makeup, skin, hair, and nails. Our nominations were influenced by trends, top sales, reader shopping habits, social media, and more.

April 2024 to May 2024: Cosmo launches the Readers’ Choice Beauty Awards survey. Readers have six weeks to vote for their favorites in each category or nominate their own winner. Readers provide feedback for their selections as well. In total, 155,619 readers took the survey and 16,028,757 votes were cast.

June 2024 to July 2024: Cosmo beauty editors comb through data from the survey to identify a winning product for all 100 categories.

September 2024: We share the winners and our readers’ thoughts on their beauty favorites with you!

Why trust Cosmopolitan?

Cosmopolitan’s beauty team—featuring deputy beauty director Lauren Balsamo, beauty editor-at-large Julee Wilson, and beauty editor Beth Gillette—have more than two decades of experience in the beauty industry combined. They’re well-versed in every facet of beauty from interviewing countless experts, digging into research and testing the biggest and most-loved products on the internet. Ya know, all for you.

Model Images:
Stylist: Andrea Zendejas. Hair: Rebekah Calo at Nevermind Agency using R+Co. Makeup: Tiffany Patton at Paradis NYC using Dior Beauty. Manicure: Mamie Onishi at See Management using Essie. Models: Hody Yim at APM Models, Mame Anta Wade at Wilhelmina, Sarah Connell at Muse NYC.

Still Life Images:
Photographs by Eli Schmidt. Prop styling: Maria Bevilacqua.

Headshot of Beth Gillette

Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.