
This year’s Readers’ Choice Beauty Awards has made two things abundantly clear: Cosmo readers are obsessed with all the latest and greatest beauty products, and they’re loyal to their old favorites too. How do I know, you ask? Well, back in April and May, 155,619 of you cast a whopping 16 million+ (!!) votes in our third-annual Readers’ Choice Beauty Awards survey. Through those votes (and a wild 15,000 write-in responses), you guys deemed 100 different beauty products and treatments your favorites, and nearly one-third of those winning products and treatments were repeat favorites from years past too.
Keep reading for the full list of the 2024 Cosmo Readers’ Choice Beauty Awards winners—complete with honest reviews from readers like you and some mind-blowing stats (like, how 12,000 people voted for this three-time-winning face wash 👀). And feel free to shop ’em while you’re at it, of course.
Jump to:
- The skincare stuff you won’t shut up about
- Your faves for soft, smooth skin from neck to toe
- What you keep stocked in your makeup bag at all times
- The best nail polishes and perfumes, according to you
- The hair products that make you look forward to wash day
- All the brands and products you *seriously* ride-or-die for
- Our methodology
- Why trust Cosmopolitan?

The skincare stuff you won’t shut up about
You seriously ride for this cleanser (um, you’ve voted it as your fave for three years in a row). One reviewer called it “perfect” because it’s “clean, gentle, and has no scent.” “I love the smoothness and creamy texture and great ingredients,” they continued.
So, 11,000 of you swear by this gentle micellar water to take off eye makeup, liquid lipstick, concealer, and the like. “I love how gently the Garnier Micellar Cleansing Water removes my makeup,” one reader told us. “It doesn’t leave my skin feeling greasy but does leave my face feeling cleansed and moisturized.”
“I’m obsessed with this Glow Recipe toner,” one reader told us. “It makes my skin feel so smooth and soft, but it also smells amazing.” Probably because it’s loaded with a mix of gentle exfoliating acids to help slough away dead skin without drying you out. Another reader said they love it with their “whole heart” because it revitalizes their skin so much.
Hella readers waxed poetic about their obsession with this affordable moisturizer from Bubble Skincare (and we couldn’t agree more). “After using it, my face feels moisturized and fresh,” one of you said. Another review said: “When my face is dry, it brings back all the hydration.”
“I love Vaseline. It’s a gemstone,” one reader told us. Another raved about how versatile it is. “It can be used for so many things: eyebrows, keeping hydration locked in, making perfume last longer, lips, etc. I love it.”
Tons of you are obsessed with Drunk Elephant, including this wrinkle cream filled with collagen-boosting peptides. “I love the Drunk Elephant Polypeptide Cream because it is highly moisturizing and leaves my skin feeling so soft,” one reader wrote. “The texture of the cream is lightweight and silky, not greasy at all. Overall, it is a skincare gem that is a staple in my routine.”
Y’all are big fans of basically everything in La Roche-Posay’s sensitive-skin-friendly arsenal, including this affordable retinol serum that’s spiked with hyaluronic acid and niacinamide to help offset the dryness. “It feels lovely on my face and drenches my skin in moisture, leaving it super soft and pampered,” one reader wrote.
“SkinCeuticals C E Ferulic is the most effective thing I’ve tried,” one of you said. “It’s hands down the best splurge product out there,” another reader wrote. In other words, you swear by this $$$ antioxidant serum to help fade dark spots, protect against environmental damage, and helps improve the appearance of fine lines and wrinkles.
Cosmo readers swear by this serum for fading any and all types of discoloration, thanks to a cocktail of brightening actives like tranexamic acid, azelaic acid, and niacinamide. One reviewer noted it was particularly fab for treating acne scarring, while another noted it reduced sun-induced hyperpigmentation.
“This eye cream fixes everything,” one tester told us. And by “everything,” we mean puffy, irritated, overworked, tired, under-eye bags and dark circles. Another reader called it “super refreshing” and says it “always wakes me up and reduces my dark eye circles.”
According to one of you, this minimal-effort sleeping mask is the key to a glass skin glow. Just slather it on as the last step of your night time routine, go to sleep, and wake up with a dewier, plumper face.
This OG spot treatment is a clear favorite among Cosmo readers. “It has been a lifesaver for my skin,” one reviewer said. “It works fast to lessen breakouts and dry out acne,” another reader shared.
“The Hero Cosmetics Mighty Patches have done wonders for my acne spots and blemishes,” shared a reader. “It is so quick and easy and clears them up completely.” Just stick it on, and go on your merry way—simple as that.”
“Drunk Elephant’s Marula Oil is the best face oil I’ve ever had,” gushed one reader. But what makes it the best, exactly? Well, “it actually does sink into the skin versus just sitting on top,” wrote a reader. Need more convincing? Another review said, “I love Drunk Elephant Virgin Marula Luxury Facial Oil as you can put it on head to toe for a feather-light feeling, but it provides deep moisture!”
The Rhode fandom is real, according to the dozens of readers who proclaimed their <3 for this lip balm. “I love Rhode’s peptide lip treatment because it leaves my lips feeling super hydrated, and I never get dry or chapped lips when I use it,” one of you wrote.
Even with all the high-tech skincare gadgets out there, readers still love this ice roller the most, which is made of stainless steel that keeps cold longer than many others we’ve tested. “I love using my ice roller because it feels amazing on my skin,” shared a reader. It de-puffs, soothes, and calms inflammation, all at once.
“I love Aquaphor because I’ve used it since I was a child, and it has helped me tremendously with my eczema,” read one of your reviews. “It doesn’t feel sticky and absorbs into my skin quickly,” said another reader.


Your faves for soft, smooth skin from neck to toe
For the third year in a row, this tried-and-true body wash from Dove is a fave among Cosmo readers. “It leaves my skin feeling clean and nourished,” shared one of you. Another reader praised the formula’s scent, saying that it smells “better than anything in the world.”
“The Pacifica retinoid body serum literally changed my skin,” raved one of you, adding that “it’s never felt smoother! I’ve already gone through three bottles. It will be a forever purchase for me!” A number of you are also fans of Pacifica’s entire product assortment because it’s clean, cruelty-free, and vegan.
Y’all are serious about your sunscreen, including your go-to pick from Hawaiian Tropic. “I love its tropical scent, lightweight texture, effective sun protection, moisturizing ingredients, and the brand’s strong reputation,” raved one of you.
“I literally use it every day,” gushed one of you about this cult-favorite body oil also loved by celebs, editors, and dermatologists. “Bio-Oil is my favorite body oil as it keeps me feeling confident in my own skin and hydrated,” another reader said.
“Omg, I can’t stop telling everyone how moisturizing the L’Occitane hand cream is,” reads one review. And another one of you said it’s the only hand cream you’ll ever buy because it’s “moisturizing without being greasy and smells lovely.”
“Billie razors are the best I’ve ever used,” one reviewer raved. Other readers noted their love for the cute colors, the ability to buy refills, and how smooth it made their skin feel.
In the year of our lord 2024, a damn good hand sani like Touchland’s Power Mist is a necessity, according to you. “I love how portable and affordable it is. I also love all of their scents.”


What you keep stocked in your makeup bag at all times

Haus Labs By Lady Gaga Triclone Skin Tech Medium Coverage Foundation
“Haus Labs foundation changed my life,” praised one reviewer, calling it one of their all-time favorite products. “It gives me an airbrushed look, covering my acne scars,” another one of you said. “I feel so confident wearing it.”
Not only is this brand a favorite of celebs like Hailey Bieber, it’s got a lot of love from Cosmo readers too. Many of you loved this foundation because it provides coverage while still feeling seriously lightweight. Bonus: It's loaded with skincare ingredients to help hydrate and soothe skin.
“It is lightweight but still provides amazing coverage,” wrote one glowing review of this viral CC cream. It’s full coverage without feeling heavy, yet contains a whopping SPF 50 sun protection and loads of skincare-loving ingredients. We see why you love it so much.
You can’t talk about cult favorites without mentioning this concealer that takes permanent residency in the makeup bags of basically everyone who’s anyone, including all of you. “It brightens my under-eyes and lasts a long time,” one of you shared. “It also blends in perfectly and covers my spots nicely.”

Maybelline New. York Instant Age Rewind Eraser Multi-Use Concealer
Didn’t get enough sleep last night? No worries—just dab on a few dots of this drugstore concealer that more than 5,000 of you are in love with. “I can’t go without Maybelline Instant Age Rewind Eraser Concealer because it covers my dark circles perfectly,” one reader raved.
“The E.l.f. Cosmetics Power Grip Primer is it for me because my makeup always lasts for AGES after using it,” one reader shared with us. The tacky feel it leaves on your skin actually helps makeup stick to your face.
Let’s all take a moment to thank Selena Gomez for singlehandedly starting the blush cult with this fave that one of you said is “chef’s kiss.” According to another reader, a little goes a long way. “I have been using this for months, and it still seems brand-new with the amount that’s in the bottle still.”
Nobody was shocked when the icon himself, makeup artist Mario Dedivanovic—who’s worked with Kim Kardashian, Jennifer Lopez, and Ariana Grande—developed this neutral palette filled with blendable, smooth, pigmented shadows. But readers especially love that they can use it whenever, all year round, from date night to the office to happy hour and beyond.
One of you said Milk Makeup was your ride-or-die, and another noted that you love legit every single product. So it makes total sense you’d vote this long-lasting, smudge-proof liner as your fave. Trust: Once you draw this on, you’re gonna need to bring in reinforcements (ahem, cleansing oil) to remove it.
“I am OBSESSED with the Sky High Mascara,” wrote one of you. “It is the best mascara ever made.” A few swipes create long, lifted, and separated lashes that last all day long without drooping, smearing, or smudging.
You’ve noticed major lash improvements with GrandeLash. Peep this review: “It is fast-working and doesn’t give any side effects,” a reader wrote in. “I had a situation with my lashes and needed a quick lash serum. This grew my lashes in less than one month.”
This teeny-tiny micro pencil works real hard to create hairlike strokes in your brows for a natural-looking fill-in. And it comes in a whopping 12 shades in varying undertones to match your hair color.
Juicy, glossy lips are your vibe, apparently. “It makes my lips a pretty color, adds the perfect amount of shine, and doesn’t make my lips dry,” a reader wrote in.
According to your votes, you all love this affordable lip liner over its $$$ counterparts. “I love the NYX lip liner because it’s so creamy, it lasts long, and the colors are bomb,” wrote in a tester.
Just because Benetint’s been around for 48 years (!!) doesn’t mean it’s not still in all of your makeup bags. “It feels so light on my skin and doesn’t try my cheeks out like some powder blushes. One million percent recommend!”

The best nail polishes and perfumes, according to you
This nine-piece kit is basically like a nail salon in a bag. It’s everything you could possibly need to do your nails at home, contained in a cute carrying case.
“Kiss press-on’s always got my back,” one of you raved. “They stay on very nicely, and the designs they come in are exactly how I want my nails to look,” another reader added.



The hair products that make you look forward to wash day
“Ouai shampoo makes my hair so clean,” one review raved. You are fans specifically of this version for fine hair, which is great for de-gunking dry shampoo and product without stripping.
To say you’re huge fans of this conditioner would be an understatement, considering you’ve awarded this the winner for three years in a row. You love the lightweight hydration and delicious scent.
“Love everything Olaplex,” one of you wrote, but according to multiple other readers, this bonding shampoo is iconic for color-treated hair. Not only does it keep your color looking vibrant, but it helps strengthen and nourish your hair at the same time. “Olaplex shampoo protects my fantasy colors and curl pattern better than anything else,” a reviewer added.
Morrocanoil was gushed about over and over on our survey as one of your fave hair brands. “Any of the Morrocanoil products are AMAZING, I am obsessed with them all,” reads a review. But this leave-in conditioner, specifically, received high praise. It detangles, smooths, hydrates, and adds shine.
Yes, this bottle is the cutest thing ever. Also, yes, it smells delicious. Also, also, yes, the formula inside is fab, according to you. “I have very thick hair, and this keeps it from tangling days after hair wash,” reads a review. “The oil keeps my hair healthy and shiny without it looking greasy.”
“The Rootist scalp serum is a game changer and life saver,” one of you praised. “I have curly hair that cannot be washed too often, but my scalp is sensitive and starts freaking out if not washed after day two, probably because my hair needs a leave-in condition and daily styling. I’ve tried so many products to extend the time I could get between washes before the itch and flaking became unbearable and this is the one!!!”
There’s a reason this has a cult-like following: It works (and for less than $10). “The Eco Style gel gets your edges on point and smooths your hair down,” wrote in a reviewer.
“This makes my hair look and feel like I just washed it,” one of you said. Other notes from testers? It smells good, adds hella volume, and doesn’t leave your hair feeling crusty dusty.
Eva NYC got major love from you all, including this curl-defining mist that helps hydrate and clump curls. And we can’t forget to mention how much you <3 the cute packaging.
Consider this cream the antithesis to frizz, mmmk? Reviewers say it makes their hair so soft and nixes flyaways, all while smelling absolutely incredible.
“I love my Conair curler,” said a reviewer. “It gets the job done super quick, and my hair looks beautiful.” Another reader gushed that it’s super easy to use, while someone else noted their curls last a long time with this iron. Conair, we love your work!!
A sentiment many of you can agree with? “My CHI hair straightener is the best straightener I’ve ever owned,” reads one review. It is easy to use, heats up quickly, and lasts for years. (One of you noted you’ve had the same one forever!)
Forty-eight percent of you agree that this expensive hair dryer is worth the high price tag, thanks to its attachments and strong power. “Dyson Supersonic dries my hair extremely fast without heat damage,” a reader wrote in.
You had serious praise for this brush: “The magic behind how flexible yet strong it is astounds me. I’ve had mine for almost a decade and it is so easy to clean and none of the tips have come off the bristles.” Someone else shared that it’s “the best for smoothing long, knotting hair, wet or dry.”

All the brands and products you *seriously* ride-or-die for
NGL, Prada Beauty won in the “new beauty brand” category by a landslide. More than half of readers surveyed told us they’re awed by the stunning packaging and high-quality products, including foundation, lip balm, and lipstick.
You have high expectations for your clean beauty brands, and Ilia passes the test. “Ilia is the best clean beauty brand ever,” gushed a reader. Others specifically noted their love for the brand’s mascara and skin tint.
Out of all the celebrity beauty brands, Cosmo readers are the most loyal to Rare Beauty, both for the high-performing products and the brand’s message. “Everything Selena Gomez has done for mental health awareness and accepting who you are is amazing,” one you shared with us. “Rare Beauty, to me, is comfort—I don’t have to have perfect skin or a perfect body to deserve everything good in life, and that is what this brand means to me.”
You do not care about how pricey this skin tint. You love it nonetheless. Um, one reviewer even said they already have went through four bottles—it’s that good.
Nothing gives results like Botox Cosmetic, which is injected into facial muscles to soften the look of fine lines and wrinkles. It’s the OG neurotoxin and still your go-to, despite all the new options on the market.
“Hydrafacial is literally the best and also the safest skincare treatment you may get,” one reader shared with us. “It really nourishes and hydrates your skin and brings a natural glow and makes your skin supple.” Plus, there’s no downtime and you see results immediately.
From your FYP to your favorites, this hair oil is everything, according to you. “Mielle’s scalp oil saved my hair,” one of you said. Another reader told us it’s fantastic for helping to strengthen and grow out edges too.
“Crest White Strips have made my teeth SO WHITE after using them for a while,” a reader raved. Someone else said they made their teeth look super white in college, regardless of all the coffee they drank (oops).
Expert input alert: “I am a dental hygienist, and the results really are noticeable with this brush,” one reader wrote to us, adding, “Phillips Sonicare is by far the best brush out there!”

Our methodology
January 2024: Cosmo’s team of beauty editors and contributors nominate eight standout beauty products across 100 different categories, including makeup, skin, hair, and nails. Our nominations were influenced by trends, top sales, reader shopping habits, social media, and more.
April 2024 to May 2024: Cosmo launches the Readers’ Choice Beauty Awards survey. Readers have six weeks to vote for their favorites in each category or nominate their own winner. Readers provide feedback for their selections as well. In total, 155,619 readers took the survey and 16,028,757 votes were cast.
June 2024 to July 2024: Cosmo beauty editors comb through data from the survey to identify a winning product for all 100 categories.
September 2024: We share the winners and our readers’ thoughts on their beauty favorites with you!
Why trust Cosmopolitan?
Cosmopolitan’s beauty team—featuring deputy beauty director Lauren Balsamo, beauty editor-at-large Julee Wilson, and beauty editor Beth Gillette—have more than two decades of experience in the beauty industry combined. They’re well-versed in every facet of beauty from interviewing countless experts, digging into research and testing the biggest and most-loved products on the internet. Ya know, all for you.
Model Images:
Stylist: Andrea Zendejas. Hair: Rebekah Calo at Nevermind Agency using R+Co. Makeup: Tiffany Patton at Paradis NYC using Dior Beauty. Manicure: Mamie Onishi at See Management using Essie. Models: Hody Yim at APM Models, Mame Anta Wade at Wilhelmina, Sarah Connell at Muse NYC.
Still Life Images:
Photographs by Eli Schmidt. Prop styling: Maria Bevilacqua.
Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.















































































































