Three years ago, I owned exactly two perfumes: Bath and Body Works Warm Vanilla Sugar, my signature scent I wore every day, and Chanel Chance, my special fragrance for dates and evenings out. And that was all I needed. Or so I thought. Fast-forward to today and my vanity is holding up...108 fragrances. Did I rob a Sephora or accidentally become a hoarder? No (well, actually, no comment on the latter point). It’s just that sometime in the past year, perfume stopped being a predictable department-store product or something your mom might buy you on your birthday. It became a Whole Damn Event—complete with perfume trends, hella new brands, and a growing number of fans.

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Like with so many current beauty phenomena, we can thank social media
for this now-cool-again makeover. Influencers are sharing their “fragrance ward­robes” (collections of scents curated by mood, occasion, or personal aesthetic),
#PerfumeTok
is a billion-view behemoth, and Gen Z is all about the “sillage” (insider speak for the scent trail a perfume leaves behind). Traditional fragrance houses and indie brands alike have responded with new collections and innovative notes that are contributing to a whole new set of trends. Ahead, I compiled the seven biggest perfume trends of 2024, along with 26 specific scents you have to try (all tested and reviewed by moi, ofc).

Psst! If perfume is on your holiday shopping list, you’re gonna want to check out Cosmo x Sephora’s virtual gifting suite here: Cosmo x Sephora Virtual Gifting Suite


Our methodology:

In June 2023, I (Cosmo's beauty editor, hi) compiled a list of the seven biggest perfume trends for 2024. My predictions were based on convos with perfumers and expert noses, meetings with some of the world's top fragrance brands, and personal trend-spotting. Then, our beauty team got to work researching, testing, and reviewing more than 100 different fragrances, body sprays, and perfume oils in each of these trend categories. In August 2023, we narrowed down the list to 50 of our favorites and continued testing until we landed on the these 26 perfumes, aka the best-of-the best for 2024, based on the coming year's biggest scent trends. FYI: We based our picks on longevity, scent profile, price point, packaging, bottle design, and expert insights.


Perfume Trend #1: The Unhinged and Unexpected

Apologies to roses and lilies everywhere, but it’s time to move beyond the basics with weird yet shockingly pleasant aromas inspired by unconventional notes like buttery croissants, Play-Doh (yes, that Play-Doh), lipstick, and hemp leaves.


Perfume Trend #2: Bottled Therapy

Give your mood a boost with one of these aromatherapy-forward scents. They feature notes like chamomile, lavender, and eucalyptus to promote zen vibes and pair perfectly with herbal tea and a journal.


Perfume Trend #3: Sustainable Selections

Fragrance is finally having its “clean beauty” moment. The highlights? Recyclable packaging, compostable bottle caps, and juice that’s made with upcycled rose and bergamot leftovers.


Perfume Trend #4: Second-Skin Scents

Instead of your perfume entering the room before you, these fragrances sit ultra-close to your skin, only making themselves known when you’re up close and personal with someone.


Perfume Trend #5: Sweet Treats

Welcome to the corner of the fragrance biz that’s gone full foodie. Think: pistachio gelato, almond banana bread, fresh-spun cotton candy, and birthday cupcakes.


Perfume Trend #6: Not Your Grandma's Musks

As in these aren’t the powdery “make you cough” blends you’d find lingering in dust-covered bottles. The new musks skew fresh, soft, and surprisingly modern, courtesy of added fruity and floral notes.


Perfume Trend #7: Cosmic Chaos

Is it a Full Moon or is it just your perfume? These scents are all about otherworldy vibes, so expect them to smell crisp and clean (like the air during said Full Moon) but also a little bit mysterious, thanks to smoky wood and earthy sandalwood notes.

Headshot of Beth Gillette

Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.