As a Cosmo editor and retail therapy enthusiast (no, I won’t apologize for it), you can bet that my makeup bag is filled to the brim. (If you’re a chronic BeautyTok watcher, you can probably relate.) Recently, though, I’ve been a lot more intentional with what makes it into my bag—especially while traveling. Why carry excess items when you can have a few truly versatile ones that amp up your look? And TikTok’s latest viral find from Sephora fits the bill to a T. Introducing: the Sephora Collection Cream Lip Stain.
I’m not the only one who is running to press checkout on the retailer’s site. The $15 product is capturing the hearts of many (and taking over my For You page). In addition to being matte, it’s also praised for being long-lasting, lightweight, and deliciously creamy. This very consistency is what makes it so great to grab a brush and carefully apply around your eyes.
TikTokers can be seen applying the lipstick as an eyeliner, contour, and (less surprising but just as impressive) a gorgeous matte lipstick. And believe me, the results are amazing. See for yourself!
Although this viral video features the shade Pretty Auburn, there are over 72 (!) options to choose from, and the possibilities are endless. If you’re going for a pink or red shade, instead of using it as contour, this would also make a truly stunning blush. On the flip side, a brown pick can give your jawline or cheekbones the dimension you’re craving. Yeah, consider me sold.
Daisy Maldonado is an editor who covers everything from the latest fashion news to deeper looks at beauty culture and the internet’s most talked-about pop culture moments. She’s especially interested in the intersection of style and digital culture, and loves exploring what the trends we follow say about us. When she’s not writing, she’s probably four pages deep on The RealReal searching for vintage designer pieces or planning her next trip abroad (she lived in Paris for a year and hasn’t stopped talking about it since). Her work has appeared in Vogue, Bustle, Allure, and many more.
