As Cosmo's sex and relationships editors, we have inherited the awesome responsibility of upholding one of this magazine’s most cherished, time-honored traditions—yes, we’re talking about sex tips. And while we work our damn asses off to make sure the advice we give you is expert-approved and Enthusiastically Endorsed, we understand that not every tip, trick, and sex position is going to be a fit for all bedrooms. Maybe you’ll never be enough of a Virgo to schedule sex on your G-Cal, or maybe you’d rather not (ethically!) bang someone else’s boyfriend. Hey, different strokes for different folks—we don’t take it personally.

lube week

But if there’s one piece of all-purpose sex advice we feel confident drilling into the minds and hearts of all people who happen to have a set of genitals, it’s this: Use lube. Use it, love it, and then use it some more.

Much like applying sunscreen, using lube is a universally good idea. You should use it liberally and reapply frequently, and even if you don’t think you need it, it’s always better to be safe than sorry. Unlike sunscreen, however, you can put it on your genitals (put down the Hawaiian Tropic), and there’s more than one way to use it. You can use it during partnered sex, yes, but also…when you masturbate, with toys, during anal sex, oral sex, and/or any kind of sex involving the orifice of your choice. You can—and, for the love of all things horny, should—use it during hand jobs. You can use it in the car or in the shower, in a public restroom or an ice-fishing hut in Canada. Oh, the places you’ll lube!

As you can probs tell, we’re passionate about the ways lube can show up for your WAP. So passionate, in fact, that we decided it was worth dedicating an entire week to this slippery godsend; the magic ingredient that makes sex—every single kind of sex—instantly better.

Without further ado, we’re proud to bring you Cosmo’s First Ever Lube Week, where in addition to our inaugural Lube Awards (aka: your definitive guide to the very best lubes, why we love them, and where you can get them yourself), you’ll find a ~very exclusive~ interview with pop-icon-turned-lube-exec Christina Aguilera (where she may or may not have revealed her secret to keeping her sex life 🔥🔥)—and that's just day one. Because more is always more when it comes to lube, we'll be dropping additional must-reads throughout the week, including how-to’s on everything from using the stuff, to what types work best for any and all sexy scenarios. Which means, yes, you’re going to want to bookmark this page and come back every day. Don’t say we didn’t warn you.

lube awards
Presenting: Cosmo’s First (!) Ever (!) Lube Awards

You’re right—it’s about damn time.

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Getty | Margie Rischiotto
christina aguilera playground lube
Christina Aguilera Has Always Been a Big Lube Girl

The five-time Grammy Award-winning singer, actress and Y2K sex symbol is stepping into a new role as co-founder and chief brand advisor at Playground. In a Cosmo exclusive, she opens up about the benefits of morning sex and why you (yes, you) should be using lube.

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Margie Rischiotto/Playground
verified sex goddess lube
Want to Trick a Guy Into Thinking You’re a Verified Sex Goddess? Introduce Him to Lube.

He’ll thank you for it, trust.

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Margie Rischiotto//Getty Images
ways to use lube
25 Must-Try Ways to Use Lube During Sex

Let's get creative, shall we?

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Margie Rischiotto//Getty Images
guide to lubes
Welcome to Your In-Depth Guide on What Type of Lube to Use in Every Situation

From water-based to oil-based, we asked sexperts to break it down.

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Margie Rischiotto//Getty Images