There are benefits to visiting brick-and-mortar sex shops in-person, like individualized attention from a professional (and non-judgmental!) sales person who has probably seen it all, plus a huge variety of toys you can see IRL. But it’s also easy to see why adult shops don’t always get the best rap. It’s not always a comfy experience if you’re new to sex toys or you’ve never been to an adult store before. The good news is, there are tons of online sex shops that cater to both beginners who prefer a little more privacy when shopping for sexy adult toys, and pros who already know exactly what they want. That’s why we put together this comprehensive list of our favorite online sex toy shops, including what makes them so great to begin with and the toys we can’t live without. (And trust, we know a thing or two about quality sex toys here at Cosmo—it’s kind of our thing.)
The world’s leading sex toy shops are all online, so there’s literally no limit to how much you can add to cart. Whether you’re looking for a vibrating cock ring, a strap-on dildo, a clit-sucking vibrator, or some top-quality lube, there’s something for everyone and every budget. And what better way to treat yourself than by making an investment in your own sexual pleasure?! All of these online stores are legit, professional, and discreet. No obvious packaging or loud logos here. More than anything, though, they sell high-quality products you can feel good about using.
Our top picks for the best sex shops of 2025:
- For the Best Deals: PinkCherry
- For the Biggest Selection: Lovehoney
- For Luxury Vibrators: Lelo
- For Aesthetic Sex Toys and BDSM Accessories: Unbound
- For Beginner-Friendly Sex Toys: Dame
- For Discreet Vibrators and Lubes: Maude
- For Couples Vibrators: We-Vibe
- For Female Sex Toys: Smile Makers
- For Body-Safe Sexual Wellness Products: Organic Loven
- For the Best Variety: Lovers
So without further ado, here are the best online sex shops we love and stand behind.
PinkCherry
Best for: Incredible discounts and tons of products
With T-H-O-U-S-A-N-D-S of products on hand from top brands, PinkCherry probs has more variety than any other online sex toy shop—and the company even has its own PinkCherry toys and wellness products. If you <3 discounts and deals, then this is the place to be, as the site offers frequent sex toy sales with prices that almost seem too good to be true. You can also check out PinkCherry's sex ed blog for additional resources.
Shop These PinkCherry Best Sellers
Our top sex toy pick: Who doesn't love sparkly eye candy? PinkCherry's It's a Gem Vibrating Butt Plug is a great addition to your anal toy collection. It's a mid-sized vibrating toy, which makes it ideal for novice players and is safe for sensitive skin. We recommend using a water-based lube with this one to enhance the experience.
Lelo
Best for: Super luxurious vibrators with high-tech features
Lelo is a high-tech, luxury sex toy brand from Sweden, and if you're looking to buy a vibe that feels more like a lifestyle treat than a sex toy, then Lelo is your best bet. The company only sells its own products, but it has one of the most extensive product ranges ever, so you have a lot of options. The site also offers comprehensive advice and illustrations on how to use the toys—and if you haven't already checked Lelo's Volonté blog, then you must!
Shop These Lelo Best Sellers
DOT Clitoral Vibrator
Our top sex toy pick: The SONA 2 Cruise is a sonic clit vibrator that really delivers. It's completely waterproof so you can use it in the shower. Plus, it's designed with 12 vibration settings, each with a higher intensity, so you can get straight to the grand finale.
Adam & Eve
Best for: Sex toys, lube, and bondage gear (often at a discount!)
Yep, you know we had to include this classic. Adam & Eve is a big sex toy retailer like Lovehoney, in that it sells plenty of big-name brands but also has its own line of toys. Likewise, Adam & Eve has a satisfaction guarantee policy, and they usually have a LOT of great coupon and promo codes floating around at any given time. Side note: If you're a new customer, use the code "COSMO50" to get a 50 percent discount on any one item *and* free shipping. You're welcome!!
Shop These Adam & Eve Best Sellers
Eve's Petite Private Pleasure Wand
Eve's Slim Pink Pleaser Vibrator
Our top sex toy pick: With over 325,000 Rechargeable Thrusting Rabbits sold, it's clear why this is a top pick for us. The thrusting shaft and dual vibrating motors reach all the right spots. Plus, you can mix its different thrusting and vibration modes to unlock hundreds of combos.
We-Vibe
Best for: High-tech vibrators and long-distance play
Launched in 2008, We-Vibe is a brand of sex toys manufactured by Standard Innovation—a company founded by Canadian engineer Bruce Murison and his wife Melody—and it's all about creating intuitive intimacy products designed for and inspired by real bodies. If you're looking for long-distance sex toys, then We-Vibe is *the* place to go, as nearly all of its products are compatible with the We-Vibe app.
Shop These We-Vibe Best Sellers
Melt 2 Suction Vibrator
Our top sex toy pick: The brand has a great selection of couples vibrators and their best-selling Sync 2 definitely deserves all the hype in our book. It has an adjustable fit that can be worn during sex to maximize comfort and pleasure while targeting the clitoris. Plus, it works seamlessly with the We-Vibe app to control the toy...even when you two are at a distance.
Lovehoney
Best for: A huge selection of toys and goodies
Lovehoney is one of the best sex toy stores online because it offers a huge variety of products, and the site is super user-friendly (with a lot of helpful reviews from customers on most toys!). There, you'll find big brands like LELO, We-Vibe, and more—plus, Lovehoney also has its own line of products, which offers some of the fancier features for way less.
Shop These Lovehoney Best Sellers
Fifty Shades of Grey Greedy Girl Rabbit Vibrator
Magic Wand Rechargeable
Butt Tingler Plug
Womanizer X Lovehoney Pro40 Clitoral Stimulator
Our top sex toy pick: The Magic Wand Rechargeable is a standout toy for us and one of Lovehoney's best sellers, which probably isn't surprising. It's a tried-and-true vibrator fit for beginners and experienced users. The rechargeable wand offers four high speeds, four powerful patterns, and a flexible neck to complement your body's contours and deliver pleasure right where you want it.
Good Vibes
Best for: Vibes and accessories for any body or budget
Babeland's parent company, Good Vibes, shares the ethos of sex education for which Babeland is famous. This company was started in San Francisco by a female sex educator in the '70s and is famous for helping popularize the Magic Wand. The Good Vibes and Babeland sites share the same layout, but the products and stock differ slightly, so it's a good idea to check both sites if you're looking for a specific item. Good Vibes also has exclusive vibes and a staff sexologist, Carol Queen, PhD, who is a well-known sex expert.
Shop These Good Vibes Best Sellers
Inmi Shegasm Pro Thrusting Suction Rabbit
B-Vibe Snug Plug Anal
Gala Confetti Suction Cup Dildo
Our top sex toy pick: If there's one thing we're <3, it's a toy that does it all. The Shegasm Pro Thrusting Suction Rabbit is just what it says it is: a thrusting, vibrating, sucking sex toy with three different speeds and seven levels of pulsation. Made with super-soft silicone, the rabbit-style vibe provides pleasure inside and out with a shaft featuring massaging ripples. And ofc, it's waterproof, making it ideal for the shower.
Smile Makers
Best for: Vulva-centric sex toys at reasonable prices
In 2012, Mattias Hulting and Peder Wikstrom founded Smile Makers by Ramblin' Brands specifically with vulva owners in mind. In addition to A+ toys and sensual products for folks with vulvas, Smile Makers provides online sex education courses, sexual health tools and guides, and a pleasure blog offering sex tips, masturbation techniques, and more. Not sure where to get started? Take the matchmaker quiz to find your perfect vibrator.
Shop These Smile Makers Best Sellers
The Tennis Pro G-spot Vibrator
The Billionaire Bullet Vibrator
The Romantic G-spot Vibrator
Our top sex toy pick: We're not saying that the Challengers movie influenced our fave pick, but it is on-brand when talking about Smile Maker's Tennis Pro sex toy. Not only is it absolutely adorable, but we're big fans of the angled head and flexible neck during penetrative play. Plus, it's waterproof so you can use it in the shower, if that's your vibe (pun intended).
Wet for Her
Best for: Top-rated lesbian sex toys and accessories
Created by lesbians for lesbians, Wet for Her was founded in 2009 by Alice Derock to create non-phallic sex toys and dildos specifically curated for women who prefer women. Along with strap-ons, harnesses, vibes, and gender-affirming gear, the site also offers a comprehensive blog and a loyalty rewards program.
Shop These Wet for Her Best Sellers
Vedo Suki Suction Toy
Our top sex toy pick: The RockHer Mini Scissoring Vibrator is great to have on hand to elevate your scissoring techniques. Designed with vulvas in mind, the unique toy has 10 different vibrational settings and even the option to remotely control its functions. It can run up to an hour and is splash-proof, so it's suitable for the shower.
Zalo
Best for: Vibrators you'll wanna leave out on your dresser
If you're all about aesthetics, then Zalo is the place for you. Founded by Peter Ovsonka to bring luxury to the world of sex toys, Zalo's products all features stunning details like gold plating, jewelry-grade manual enamel processing, real Swarovski crystal touches, and silky dow corning food-level silicone, and yes, they all feel as good as they look. These toys are pricey, but they're well worth the investment, trust.
Shop These ZALO Best Sellers
Fanfan Set Remote-Controlled Couples Massager
Desire Pre-Heating Thruster
Bess Clitoral Massager
Confidence Pre-Heating Wand Massager
Our top sex toy pick: It doesn't take rocket science to understand why the Bess Clitoral Massager is a standout toy for Zalo. The personal massager comes with multiple head attachments—all that deliver pinpoint stimulation and targeting. So, if you're a fan of concentrated stimulation as a form of self care, we'd 10/10 recommend.
Dame
Best for: Non-intimidating toys for beginners
FYI, Dame only sells its own brand products, but it has plenty of 'em, and they're awesome. The company was founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, and if you're looking for gentle, non-intimidating, body-safe toys and lubes, then this is the place to go. In addition to vibrators and sexual wellness products, the site offers merch, a 60-day return policy, and a whole bunch of stories about sexual wellness and intimacy for you to peruse.
Shop These Dame Best Sellers
Eva Couples Vibrator
Aer Suction Toy
Arc G-spot Vibrator
Our top sex toy pick: Known for their beginner-friendly toys, we love the Eva couples vibrator from the brand. The adorable hands-free clitoral vibe is wearable and stays in place during partnered sex. Just comfortably tuck the wings under your labia, hold it with your fingertips, or simply use the pressure between bodies to help it stay in place and give you all the pleasure.
Maude
Best for: Minimalist vibes and body-safe lubes
Launched in 2018 by Éva Goicochea (who was later joined by investor and co-creative director Dakota Johnson), Maude specializes in modern intimacy products that are understated, aesthetic, and truly chic. You can count on Maude for gorgeous toys, all-natural lubricants, and libido supplements, among other products—oh, and The Maudern blog has some great reads.
Shop These Maude Best Sellers
Band Vibrating Ring
Vibe External Vibrator
Spot Internal Vibrator
Shine Organic Aloe- and Water-Based Personal Lubricant
Our top sex toy pick: For our experienced sex toy users out there, we think you should meet Spot, the brand's five-speed internal vibrator. Discreet and easy to use, the curved vibe is water-resistant and designed to reach those "OMG" spots. Oh, and the two-hour runtime is *chef's kiss*.
Organic Loven
Best for: All-natural, body-safe toys and accessories
For eco-friendly sex toys, your best bet is Organic Loven, which only sells the safest and cleanest intimacy products from trusted brands like Fun Factory, Lelo, Liberator, and more. And the site (which was launched in 2013) doesn't just sell toys—Organic Loven also offers consultations and erotic seminars with sex educator and Organic Loven founder Taylor Sparks, and adult subscription boxes filled with sexy goodies.
Shop These Organic Loven Best Sellers
CalExotics California Dreaming Hollywood Hottie Vibrator
Le Wand Chrome Double Vibe Vibrator
Rocks Off Petite Sensations Pearls String Vibrating Anal Beads
Sliquid Sassy Natural Lubricating Gel
Our top sex toy pick: Tbh, the name California Dreaming Hollywood Hottie is spot on because this sex toy will have you dreaming of the next time you use it. Not only does it have 10 intense vibration functions, but the best part is the flickering tip that delivers incredible sensation where you want it most. Plus, the mini massager is designed to fit closely to the curve of your body for a comfortable experience.
Lovers
Best for: Well-priced toys, lingerie, and lubes
Founded in 1981 by mother-and-daughter team Phyllis Heppenstall and Kris Butt, Lovers is considered a leader in the sex positive and sexual wellness movement. The site offers oodles of toys, vibrators, lingerie, sexual health products, and Lovers exclusive goodies, and you can also turn to the Lovers blog for everything from product reviews to sexual health info.
Shop These Lovers Best Sellers
Wild Bronco Prostate Massager
Inya Rose Vibrating Air Pulsator
Snail Vibe Curve Rabbit Vibrator
XR Brands Lickgasm Kiss Me More Sucking & Vibrating Clitoral Stimulator
Our top sex toy pick: The Inya Rose Vibrating Air Pulsator is the site's best seller and for a reason (IYKYK). Don't let the cute lil rose shape fool you. This thing packs a punch, and we would recommend this for all clitoris-owners. The discreet, waterproof toy went viral for its seven power variations that delivers pinpoint pulsations, as well as its impressive 45-minute runtime on high.
Bellesa
Best for: Celebrity-approved (and seriously well-designed) vibrators
Ashley Benson, Saweetie, Kerry Washington, Demi Lovato—just a few of the people who have openly shown their love for Bellesa and its stunning toys. The women-operated sex toy retailer prioritizes pleasure equality, which we love to see. And it's not like we ever need an excuse to get a new toy, but if you create an account with Bellesa, you can also earn 10 percent cash back on every purchase!
Shop These Bellesa Best Sellers
Demi Wand Vibrator
Finger Pro Flutter Vibrator
Pebble Suction Vibrator
Our top sex toy pick: Julia Fox has this toy, so we needed this toy. Honestly, all jokes aside, the Bellesa Pebble deserves its five-star rating. The super soft silicone toy comes in its own lil cute charging case and fits seamlessly in the palm of your hand. It also comes with five vibration modes and suction intensities (trust, none of those annoying patterns), is waterproof, and truly feels like an extension of your body.
Babeland
Best for: Sex toys, lubricants, lingerie, and fetish toys
Founded in Seattle back in the '90s, Babeland is one of the best-known specialty sex toy stores for good reason. On the site, you'll find toys and accessories in a wide range of prices and varieties, including brands such as Womanizer and Satisfyer, as well as staff picks and plenty of comprehensive educational resources. And if you've ever had the chance to pop into a brick-and-mortar Babeland store, then you know that Babeland just feels different.
Shop These Babeland Best Sellers
Njoy Pure Wand Dildo
Sportsheets Under Bed Restraints
Doc Johnson Naughty Anal Plug Trainer Set
Je Joue Classic Bullet Vibrator
Our top sex toy pick: Babeland is a great place to find bondage items like their Under the Bed Restraints. If your partner is into or would like to try a form of BDSM, this simple system is a great place to start—no installation or knot tying skills necessary. Just slide a connector under the mattress, attach each of the adjustable cuffs, and you're ready to rock and roll.
Spectrum Boutique
Best for: Sexual health and wellness products for all genders
Founded in 2015 and curated by sex educator Zoë Ligon, Spectrum Boutique has a no-nonsense approach to sexuality and avoids gendering products, instead encouraging everyone to buy what suits them best.
Shop These Spectrum Boutique Best Sellers
Strap-On-Me Rebel Garter Strap Thong Lingerie Harness
VēDO Yumi Finger Vibrator
Nasstoys My Secret Shroom Vibrator
Our top sex toy pick: Please don't sleep on finger vibrators like the VeDo Yumi, which are great for beginners. The compact vibrator sits right between your middle and index finger and delivers 10 different vibration modes with the touch of a single button. We love it because it's simple, discreet, and offers pinpoint stimulation.
Cake
Best for: Amazing lube, ED treatments, and affordable toys
Modern wellness brand Cake was founded by Hunter Morris and Mitch Orkis in 2018 to provide shame-free (and chemical-free!) sexual health products for everyone. The company specializes in lube, kits, and condoms, though you'll also find toys for both penis and vagina owners, as well as an informative sex ed blog—plus a quiz to help you find the sexual wellness products you're missing in your life.
Shop These Cake Best Sellers
Buzzy Butt Vibrating Butt Plug
Little Sucker Air Suction Toy
Stroker Solo-Play Toy
Tush Cush Water-Based Anal Lubricant
Our top sex toy pick: The Stroker deserves a shout out. With dozens of five-star review claiming, "Best orgasm I’ve had solo in a long time," the toy is a simple (yet effective) tool during solo penis play. It comes with two ribbed and beaded textures—plus, the premium silicone is easy to clean.
Bloomi
Best for: Organic sexual wellness products and minimalist toys
Founded in 2017 by sexologist Rebecca Alvarez-Story, modern wellness shop Bloomi offers everything from plant-based pleasure oils to all-natural lubricants to a selection of understated vibrators that are pretty enough to leave out on your nightstand. You can get started with the intimate care quiz or check out Bloomi's Intimate Talk blog for more info.
Shop These Bloomi Best Sellers
Indulge Double-Sided Vibrator
Play Mini Vibrator
Smooth Water-Based Lubricant
Our top sex toy pick: Not to be dramatic, but Bloomi's Double-Sided Vibrator is a game changer when it comes to partner and solo play. Great for anal and vaginal use, each side operates independently and offers three different vibration patterns. It can be used solo or with a partner to really enhance intimacy during sex or foreplay.
Bijoux Indiscrets
Best for: Erotic toys, oils, lubes, and accessories
Bijoux Indiscrets was founded by Marta Aguiar and Elsa Viegas in 2006 with the objective of pushing the boundaries of sexuality. With a range of erotic accessories, pleasure toys, and intimate cosmetics, everything the brand sells is about enjoying sex in a guilt and shame-free way. Some of the toys even promote a strong connection between spirituality and sexuality, like the site's best-selling crystal dildos.
Shop These Bijoux Indiscrets Best Sellers
Slow Sex Clitoral Balm
MAZE H Harness
Vibrating Diamond
Sitre Pleasure Boost Oil
Our top sex toy pick: If you're new to vibrators and don't know where to start, Bijoux Indiscrets' Personal Massager is the perfect starter vibe. It's easy to operate with a single button, and the shape is ideal for both clitoral and body-wide massage.
Unbound
Best for: Truly aesthetic (and surprisingly affordable) vibes
Found in 2014 by Polly Rodriguez and Sarah Jayne Kinney and based in New York City, Unbound is a revolutionary sexual wellness company that's all about empowering people to take control of their sexual health. Unbound only sells its own products, but they're so, so chic (and all less than $100!!). Be sure you give Unbound Magazine a peek as well for sexual education and product recs.
Shop These Unbound Best Sellers
Puff Suction Toy
Jelly Water-Based Lubricant
Orion Restraint Set
Squish Vibrator
Our top sex toy pick: Unbound's best-selling suction toy is simply called "Puff" and yes, the name is as cute as the toy itself. With thousands of five-star reviews, the toy comes with five intensity settings, is waterproof, and we think it's the perfect size to remain discreet.
Cute Little Fuckers
Best for: Super cute, gender-inclusive vibrators
Cute Little Fuckers is a queer-owned, trans-owned, disabled-owned company with a mission to make authentic sexual expression as inclusive and accessible as possible. With exceptionally cute and funky designs, all the toys are designed to be used in a variety of different ways so that they work with as many body shapes and sizes as possible.
Shop These Cute Little Fuckers Best Sellers
Starsi Vibrator
Trinity Internal Vibrator
Princette Vibrator
Shimmer Internal Vibrator
Our top sex toy pick: While it's hard to go wrong with any of the company's toys, the Princette is a standout for us, since it can be used both internally and externally. Made for all bodies, the versatile toy is equipped with five speeds and patterns and can be used in a variety of ways (and in a variety of ~sensitive areas~).
