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10 Ways to Treat Yourself This Valentine's Day

From the sexy to the silly, 10 buys you'll go 😍 for.

Headshot of Daisy Melamed SandersBy Daisy Melamed Sanders
woman in sun on sofa at home blowing on hot drink in cup
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Valentine's Day, we’d argue, has become a shapeshifter. Long gone are the days when couples would take center stage, and monogamous love reigned supreme. In fact, the holiday, once associated with hand-holding and door-holding alike, is now about love in all its fabulous, messy, fan-fucking-tastic forms, including the most important: Loving yourself. And whether that means leaning into physical touch, eating something yummy, or getting all hygge with it, we're here. For. it.

To celebrate the relationship most central to you being your fine self, we scoured Amazon for 10 of our most-coveted picks that any human would be honored to give and get on Feb. 14. Read on for inspiration!

If you aren't familiar with Barefoot Dreams, the plush and cozy-cuddly brand you've been searching for your whole life, prepare to be shooketh. One touch and you will never look back, swears.

There's no ill a little somethin' sweet can't cure. That goes double when we're talking gourmet biscotti that are a gift to you, from you, love, you.

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There is quite literally no better holiday for indulging yourself in a little R&R than V-Day. This aromatherapy diffuser turns your bedroom, your apartment, your bathroom, whatever, into your own private zen zone. Plus, it has an auto-off timer, so it won't cause you any oh shit did I turn it off? freakouts in the middle of the night.

Love yourself by, well, loving your whole self. This sensual massage oil is great when applied by others, but hey, guess what, queen, it's also great when you apply it to yourself. It's made with organic ingredients and has a pleasant, calming lavender scent—so go on, take a moment, or a bunch of moments, relax, and get to know yourself again.

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Because every gal deserves to feel extra ~magical~ now and then, this light-up rose is just kitschy enough to bring a smile to your face every time you pass by. Let your light glow, girl!

It's Vera, and it's about princesses, and it comes in the shape of a heart with a tiny crown on top. Any questions?

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Lingerie isn't about impressing anyone else—it's about feeling your best in your skin, in your lewk du jour. This bralette from Amazon's The Drop has sweet crochet detailing and can be worn under a blazer or on its own, whichever suits your style best. Consider it the most comfortable boob buddy you'll buy this year.

February 14 falls in the dead. Of. Winter. And a candle is your best weapon against those deep-set chills that have a tight grip this time of year. Bonus points for delicious cinnamon smells that will transport you to cozy-bakery vibes in a snap.

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Nothing feels more like self-care than a foot massage, particularly the kind that allows you to sit and read or watch your fave show while a machine kneads, rolls, and works through those tired tootsies.

And speaking of tired tootsies, what on this green earth is more luxurious than curling up under a blanket with the furriest, fuzziest slippers on your feet? Nothing, perhaps, indeed.

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