60 Best Clothing Brands of 2024 You Need in Your Closet Right Now
Welp, there goes my paycheck.
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When it comes to shopping—especially online shopping—it's no secret that there are a ton of clothing brands to choose from. And let's be real: There's no way you can possibly keep track of all that's out there. With so many styles available and various ~aesthetics~ to look through, it is 100 percent overwhelming. So, as a refresher, we've compiled a little roundup of some of the best, most popular clothing brands worth your $$ right now.
There are the brands you've seen all over your IG feed and TikTok FYP, the up-and-coming ones you’ll start seeing everywhere, and the tried-and-true brands that will never let you down. Essentially, there's a label (if not several) in here that you’ll definitely fall in love with. Of course, each of these brands has great ready-to-wear pieces for cute outfits—but many also make accessories, swimwear, loungewear, and shoes. So be sure to check all that out as you’re browsing too.
Our top picks for the most popular clothing brands in 2024
Keep scrolling for 60 of the best brands you’ll want in your wardrobe ASAP. And if you need more inspo for a closet refresh, we've got some cute spring outfit ideas, a bunch of fun spring dresses to shop, and a dive into the long denim skirt trend ready for ya to check out next.
Say hello to my newest brand obsession: Asta Resort. The Australian-based resort wear brand was founded by Helena Ammitzboell and is ethically made and focused on recycled fabrics. Oh, and not to mention, the pieces are really freakin' cute.
If you want to build a capsule wardrobe, you need to check out Re Ona for all your must-have clothing staples. These classic, minimal pieces can be worn a million different ways and will become some of the MVPs in your closet, trust.
Looking for unique pieces that add some fun to your wardrobe? From cute matching sets to playful dresses and layering-friendly pieces, this mother-daughter-owned brand is a must-try. Not only do the designs give instant cool girl vibes, but all materials are ethically sourced and produced at small-scale, self-funded, women-owned factories in Ningbo and Shanghai. Women supporting women? We love to see it.
Facts: There's nothing more important in your wardrobe than a quality pair of jeans. This LA-based brand has been seen on the likes of major celebs (hi, Hailey Bieber, Kylie Jenner, and Bella Hadid), and upcycles vintage Levi's, and offers a full range of sustainable denim choices.
Offering sizes 12 through 28, Fashion to Figure is your go-to for hot (like, seriously hot) going-out looks and bold ensembles you'll wanna show off on IG.
If you're looking for quality fabrics and styles at affordable prices, you're going to want to bookmark Quince. No gatekeeping here, ppl, check out the brand's 100 percent silk, cashmere, linen, and cotton pieces that are gonna last you for years and years to come.
If you haven't heard of this Black-owned brand yet, get ready to bookmark it for all your future vacations. Handmade by artisans in Mexico, Nia Thomas' range of dreamy crochet pieces are a work of art—think maxi skirts, statement dresses, and even bikini tops. And if a vacay isn't in your immediate future, the brand also delivers sleek, high-quality wardrobe essentials—like this perfect tank top and backless turtleneck dress.
If you're in the market for cute clothes that are also *so freaking comfy*, The Line by K has you covered. This dress is so chic, and the fabric is beyond buttery and soft. My favorite piece from the brand? The Vana Skirt, which I wear at least three times a week (sry not sry).
Calling all cool girls. Miaou is your ultimate source for corsets, micro-minis, stretchy dresses, and all trendy pieces of the moment.
Danielle Guizio's latest collab with Levi's and Reebok—and every one of her signature corsets—are just some of the reasons I have fallen head over heels for the NY-based brand. Two words: Freaking obsessed.
Loved by celebs like Kendall Jenner and Hailey Bieber, Alo Yoga is an activewear must-try. Come for the viral tennis skirts and stay for all the actually great workout gear. Once you invest in some of the pieces, you'll wonder how you ever lived without them.
This Australian brand is as adorable as they come. You'll find statement-making 'fits and swoon-worthy swimwear galore.
Talk. About. Dreamy. Everything from Zelie for She has major Main Character Energy. If you've ever wanted to feel like you're the star of your own romantic movie, this is the brand for you.
Say hi to New York's best-kept secret: Dana Foley. Marketed as 'glam tomboy,' these pieces are 100% sustainable, made and designed in NYC, and seen on the likes of every cool girl. Shop their signature collection or vintage pieces online—but quickly, as they sell out super fast.
From sophisticated party looks to everyday ensembles, Lovers and Friends is basically a one-stop shop for cute trendy pieces. Bonus: You can score nearly everything for under $250.
If you're not already obsessed with all the chunky, glorious knits from Hope Macaulay, you're about to be. This brand is taking maximalist (and cozy) style to the extreme—and it's so, so good.
This women-founded streetwear brand is incredible for lounging in your house and dressing up for a model-off-duty lewk. Plus, their signature oversized tees are pretty reasonably priced.
You've probably seen (and coveted) the infamous strawberry dress on IG or TikTok—but did you know the designer has sooo many more amazing looks ready to become the star of your wardrobe? Case in point: this epic starry mini.
With bold pantsuits, bright dresses, and colorful prints, Nicole Shante has got you covered for all of your luxe clothing needs. I mean, let's be real, in this gorge red dress, heads are sure to turn.
Old Navy has been a go-to for plenty of folks for years—but it extended its size range both online and in stores, making it an even more enjoyable (and inclusive) place to grab a cute 'fit!
Tarah-Lynn Saint-Elien is the fashion editor at Cosmopolitan, writing weighty and witty stories that run the gamut of gushing over Zendaya to convincing you of everything you need in your closet! She began her journey in the industry with a fashion and faith blog and an internship at Elle about 10 years ago. Since then, she's also served as the style editor at The Haitian Times. The Haitian-American pageant queen is Miss Supranational Haiti 2024, a Syracuse Masters graduate, and the author of three books, including: Claim Your Crown. Follow her on Instagram and TikTok: @iamtarahlynn.
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