"The year was 1993," Kim Kardashian wrote on her IG caption. "I’m wearing my mom's Alaïa dress and Revlon Rum Raisin lipstick thinking we were the coolest!" And honestly? She wasn't wrong. It’s giving '90s it-girl (especially that choker necklace). Apparently, Kim K's spontaneous throwback post unlocked a core memory for every Millennial (hi, it's me) and Gen X beauty lover, because the deep nude lipstick shade is already starting to sell out.
We're obsessed with the nostalgic '90s burgundy tone for fall. It pairs perfectly with black dresses like Kim's, fur jackets, brown monochromatic looks, animal print, and grungy smoky eyes. And while Kardashian’s Alaïa dress might be out of budget for most of us, luckily, the Revlon lippie is only $7.
We’re no strangers to iconic lipsitcks, from Charlotte Tilbury’s Pillow Talk to Clinique’s Black Honey, but very few shades are touted as universally flattering and affordable. Revlon’s Rum Raisin Lipstick was that shade. Long before social media existed, this drugstore lippie was everywhere in every it-girl's stash, reigning as a cult favorite for generations. Depending on your skin tone, Rum Raisin translates to a rosy-brown, a brick-toned brown, a plummy burgundy, or even a pinky nude—either way, it has range!
Originally part of Revlon's Super Lustrous Lipstick line, Rum Raisin delivers a creamy, opaque payoff with a subtle satin sheen. Revlon also released a glossy balm version of the shade that has a more sheer application with a glassy, high-shine finish. Prefer something long-lasting? The brand’s ColorStay Overtime Lipcolor dual-ended lippie has a similar shade called Everlasting Rum in a liquid lipstick format. For a true ’90s look, pair it with a contrasting, darker lip liner.
Revlon ColorStay Overtime Lipcolor in 370 Everlasting Rum
Anvita Reddy (she/her) is a Commerce Editor at Hearst Magazines. She contributes commerce content across Hearst’s portfolio, including Elle, Harper's Baazar, Esquire, Good Housekeeping, Country Living, Cosmopolitan, House Beautiful, and more. She has over four years of experience in the commerce space, including writing detailed first-person product reviews, trend and best-of round-ups, deals and sales coverage, and more. Previously, she was an assistant editor for PS Shopping, covering beauty, home and kitchen, fashion, tech, travel, wellness, and lifestyle. In her free time, you can find her catching up on everything from reality TV to reruns of classic sitcoms, testing out viral beauty products, sharpening her cooking skills, working out, or traveling.
