30 Valentine’s Day Gifts Under $25 That Are So Thoughtful You’ll Be Shocked They’re This Affordable
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Every time February 14 rolls around, I’m reminded that I’ve spent the lovey-dovey holiday single more times than I can count. (Emotionally stable, employed bachelors, my DMs are open.) Yet even from the sidelines, as someone surrounded by friends in relationships—and a shopping editor who shops thoughtful presents for a living—I keep hearing the same question over and over: “How much do I need to spend on a Valentine's Day gift this year?” If luxury—or anything that costs more than your Wi-Fi bill—isn't in the budget, that's totally fine. Inflation is real! You don’t need an expensive price tag to show your partner, best friend, or even your mom that you value them. And these Valentine’s Day gifts under $25? They make a pretty convincing case.
I've found that as long as it’s useful, shows you know their interests, or proves how much they mean to you, you’re golden. From self-care treats to viral beauty must-haves to sweet little things only the two of you will get, these picks prove care and creativity don’t have to drain your bank account.
A set of pouches is perfect for makeup and on-the-go essentials, whether they’re traveling or organizing their purse. This trio comes in three sizes for different products—and the cherry design is absolutely adorable.
There’s something instantly more luxurious about going to bed in a matching pajama set. This adorable option even comes with a coordinating eye mask and travel bag (and comes in an array of colors!).
Nothing will ever compete with heartfelt, written words! A fill-in-the-blank book with guided prompts helps you express just how much your special person means to you.
Wiener dog lovers can’t resist anything featuring their hot-dog-shaped fur baby (ahem, you're talking to one), and this mug is a practical option they’ll reach for daily.
These aren't your ordinary heart-shaped earrings! These open up to lockets so they (or you!) can put photos inside that mean something to them.
This lip butter has been a crowd favorite for good reason. It’s deeply hydrating and gives a beautiful, non-sticky shine. I especially love the Vanilla Beige—it’s the perfect neutral for everyday wear.
A trinket box is one of those things that’s incredibly versatile. They can use it to hold jewelry, small makeup and beauty products, matchboxes, keys, or any other tiny treasures. The initial engraving adds a sweet touch.
I don’t think I’ve ever seen a prettier spoon holder... Put it in the Louvre! Not only does it make cooking easier, but it also doubles as stunning home decor.
If you’re spending Valentine’s Day with a partner, this massage card game is a nice way to slow down and spend time together. It includes 64 cards with massage techniques, playful prompts, and connection-focused activities to help you unwind together.
From December to April, you literally have to pry my heated blanket out of my hands because it means that much to me. It's a great universal option that'll keep them extra cozy with its 10 heating levels.
An astrology book that breaks down all the key details of their star sign is a great gift for someone who’s really into it. It’s an interesting read, and the cover looks good enough to leave out on a coffee table.
Touchland Glow MistHand Sanitizer - Rosewater 1 oz
You'll be surprised at how easy it is to make them happy with this viral hand sanitizer spray. Trust me, it’s all in the little things!
For the wine lover: a personalized wine stopper with a photo and custom text. Pair it with their favorite bottle—or one that makes you think of them—to complete it.
Keep it simple and sweet with a vase filled with flowers! But not just any vase that looks like you didn't even try or put thought into it. Get this one that's designed to look like a book.
Claw clips are a girl's best friend, and this one feels especially fitting for Valentine’s Day.
Yep, a bowl of ramen stuffed animal exists, and it’s actually perfect. If they're a big fan of the cozy meal, this is a must-have.
This duo set includes two of L’Occitane’s bestselling products, keeping skin moisturized on the go. They’re easy to toss in a purse and use whenever needed.
Everyone knows bed or couch rotting is way better when the three-drink rotation is within arm’s reach. This comfy caddy tray makes that easy, with roomy cup holders that keep all your bevs close by.
Face masks are always a hit, especially this one from Medicube, which has over 6,000 glowing reviews and nearly a five-star rating. It hydrates and plumps the skin for that coveted glassy look.
Anyone who loves eggs knows how tricky it can be to get hard-boiled, soft-boiled, or poached eggs just right. This little machine takes care of all the messy work—and it even makes omelets and scrambled eggs, too.
Megan Uy is an associate shopping editor at Cosmopolitan, where she searches for the best products in all things fashion, home, beauty, sex, gifts, and more, so you don’t have to. When she’s not writing for the site, she’s whipping up some cool and trendy content for the fashion section of the print magazine. She’s been with the brand since 2019 (when she was an itty-bitty editorial fellow), and she's also written for Delish, House Beautiful, and People. Follow her on Instagram to get some BTS of the editor life and chaotic NYC content. Also, feel free to hit her up if you ever wanna discuss the madness that is TikTok.
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