I Tried Every Single Rare Beauty Product—These Ones are Actually Worth the TikTok Hype
Selena Gomez's biggest hits aren't actually on her new album.

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If I had to assemble a Mount Rushmore of celebrities I worshipped as a tween, among their stony faces would certainly sit Selena Gomez (along with Lindsay Lohan, Amanda Bynes, and Zac Efron, obviously). It's uncommon for such adoration to persist and evolve into adulthood, but Selena has made it incredibly easy, particularly thanks to her makeup/skincare brand Rare Beauty. I've been buying the products since the day it first launched and have an ever-evolving collection of the best Rare Beauty products at this point.
Nearly every launch goes viral on TikTok, along with the brand's MVPs that consistently sell out (lookin' at you, Rare Beauty liquid blush). But the brand is about a whole lot more. The Rare Impact Fund supports mental health awareness and treatment, while the brand is committed to inclusivity through its Made Accessible Initiative that prioritizes easy-to-use packaging. And ofc, they've also got a curated collection of products that are constantly loved by editors, makeup artists, and celebs. But what's actually worth it?
I consulted the Cosmo team to pull together our holy grails, hidden gems, and everyday must-haves from Rare Beauty. Keep reading for our full reviews:

Jayne Lemire is an executive assistant at Hearst Magazines. Prior to her work at Hearst, she was in book publishing and graduated from the University of Connecticut with a degree in political science. When she's not at her desk, you'll likely find her spending hours in TJ Maxx without buying anything or creating her 400th Spotify playlist.
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