15 Organizing Influencers to Follow if You're an Aspiring Clean Freak
The best of HomeTok, in one handy list.
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Spring has just about sprung (seriously, where did the time go??), and if you're anything like me, your home could use a little refresh. I'm not the biggest fan of cleaning—ahem, just ask my S.O.—but I do appreciate how much better life feels when my apartment is spick-and-span and everything is in its place.
When I need a push to get my life/home together, I like to look to some of my favorite organizing and cleaning influencers for inspiration. And lucky for all of us, there are plenty of incredible creators across TikTok, Instagram, and beyond sharing helpful tips, game-changing tricks, and aesthetic videos with their loyal followers.
Scroll down to find 15 organizing influencers I personally recommend throwing a follow ASAP—some you might recognize (cough, The Home Edit, cough), and some who deserve even more attention than they're currently getting. Take a little time to peruse their content, but then put your phone down and pick up your rubber gloves. You've got rooms to clean and closets to organize!
Rochelle N. Stewart, @operation_niki
Rochelle went viral back in 2023 for a video showing off the 20-minute cleaning routine she does every time she checks into a hotel, and I, for one, have been obsessed ever since. In addition to cleaning and organizing (her restock videos will entertain you for hours), the Nashville-based mom of three also dazzles viewers with her cooking and top-notch self-care.
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Clea Shearer and Joanna Teplin, @thehomeedit
No list of cleaning influencers would be complete without Clea and Joanna. They started the celebrity home-cleaning craze back in 2015, organizing for the Kardashians, Gwyneth Paltrow, Reese Witherspoon, and more. They're still posting plenty of aesthetic shots to the 'gram, but you can also see them doing their thing on their Netflix show, Get Organized With the Home Edit, and as the new hosts of Extreme Makeover: Home Edition, on Hulu.
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Janelle Lam, @straightenupbyjanelle
Janelle has worked for so many big stars as a professional organizer (Charli D’Amelio! Jay Shetty! Jordyn Woods!), she's clearly an expert. But if that didn't convince you, just look at the fact that she wrote a book, started her own product line (the hangers are so good), and is frequently featured on The Today Show and Good Morning America.
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Vanesa Amaro, @vanesa_amaro_
Vanesa started her career as a housekeeper, and started posting more and more of her job on TikTok during the pandemic. Since then, she's grown an audience of over 5.7M on the clock app, written a book (in English and Spanish!), and started cleaning homes for free for people in need.
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Ryen Toft, @simplyluxeorganizing
This SoCal-based professional organizer shares brain-tickling shots of the celebrity homes she organizes throughout the state—and considering she's been hired by many of HGTV's biggest stars, you know she's a real one. Follow her if you want fridge, closet, pantry, and even bar cart inspo from her growing team.
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Brandon Pleshek, @cleanthatup
Brandon believes that cleaning can be fun. Don't believe it? I highly recommend peeking at his page. The former janitor brings great vibes and practical tips to every video he makes, whether he's tackling a disturbingly dirty toilet or getting a red wine stain out of a rug.
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Jen Robin, @lifeinjeneral
Jen is one of the most famous faces in the home organization game, with a book, a set of courses, and even a custom built-in service to show for it. Her whole schtick is designing spaces that bring you joy, so if you want your house to feel even more like home, she's worth throwing a follow.
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Ría Safford, @riasafford
"Messy by nature, organized by trade," is Ría's Real Housewives-worthy tagline, and honestly? I'd watch a show about her life. The mom of three has been running her luxury organization and relocation company, RíOrganize, for nearly a decade now, and has teams in LA, OC, and Dallas, where she lives with her fam. If you want tips on how to stay tidy and chic while managing all the crazy things life can throw at you, Ría's your girl. (Her book is also a must for new parents.)
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Eryn Donaldson, @themodelhm
Eryn started her career as a model, so it's no surprise that her feed is full of magazine-worthy snapshots. Now a professional organizer based in DC—with teams in OC and LA, as well—you should stalk her page if you want closet before-and-afters, productivity tips, and celebrity home makeovers (she recently redid Heidi and Spencer's playroom 👀).
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Christine Herrera, @oliennahome
Looking at Christine's feed is like walking into one very chic, very clean, and very well-decorated beach house. The Miami-area professional organizer is always posting shots of her meticulously put-together home—all in gorgeous neutral colors that are easy on the eyes—as well as tips on how to get your own space looking the same.
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Lisa S. Jacobs, @imagine.it.done
Lisa is the go-to organizer for many of your favorite stars (think: Katie Couric, Brooks Nader, and pretty much everyone on Summer House), and a scroll through her feed will show you why. She's got incredible style, and her aesthetic eye shines through in each of her projects. Follow her for home and fashion inspo!
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Angelique Beach, @helloneatly
Lori Williamson, @nowitsclean
Lori is determined to make everyone fall in love with their homes again, and the tips, tricks, and products she shares on social will get you feeling romantic in no time. She also posts about her incredible travels and relationship, so she's a great well-rounded follow.
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Catherine Benson, @_catben_
With 13M followers on TikTok and nearly 3M on IG, it's clear that Catherine knows what she's doing in the lifestyle space. And her super-aesthetic videos—which show her doing everything from restocking her fridge to refreshing her bathroom—will entertain you so well, you won't even notice hours have gone by.
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Kim Longoria-Bruce, @organizingspacesbykim
If you're in the Dallas area and need a packing/organizing expert, you need to know Kim. If not, she's still 100% worth following for her incredible cleaning insights, inspiring closet shots, and recommendations for home products from Amazon that will actually change your life.
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