• The Morning Show is back for a fourth season on Apple TV+. Read on for the full season 4 schedule.
  • The Morning Show season 4 will include a major time jump.
  • The fate of UBA hangs in the balance as Alex and Bradley find themselves on opposing sides—again.

“The road to hell is paved with good intentions.” That may be an old English proverb, yet the sentiment still rings true even today. It could also serve as the theme for The Morning Show’s fourth season, which will launch viewers two years into the future from where the events of season 3 left off. And while Alex (Jennifer Aniston) may have more power than ever before at UBA—and the hopes of giving the company a fresh start—she may soon find that’s easier said than done. Because even the best of intentions can lead you down a dark and dangerous path. But hey, that’s news business, baby!

As per the trailer, Alex will also, once again, find herself at odds with Bradley (Reese Witherspoon), who is neck deep in a major story that could destroy UBA altogether. But how is Bradley free to do so? Did she serve any jail time after turning herself into the FBI? These are all details that the series is sure to divulge when the fourth season comes out. So when will that be, exactly?

Here’s everything you need to know about The Morning Show season 4’s episode release schedule.

When does The Morning Show Season 4 premiere?

The very first episode of the season will be available to stream on Apple TV+ starting on Wednesday, September 17. And yes, that is the same day as The Summer I Turned Pretty season 3 finale, so it’s already a big day for millennials who have a deep-seated love of teen love triangles. (Me. I'm talking about me.)

That means all you need to do is log into your account and instantly immerse yourself in the seedy underbelly of fictional broadcast journalism. "It sounds like the drama at the network is juicier than the drama on the network,” Billy Crudup’s character Cory Ellison can be heard saying in the trailer. And if that doesn’t just perfectly sum up this show in a nutshell, then I don’t know what does.

When will the next episode of The Morning Show drop?

Some TV shows drop a couple of extra episodes on the day of a season premiere, while others opt to release the entire season all at once. Unfortunately, The Morning Show doesn’t fall into either of those categories. Much like how most TV shows worked back in the day—long before the easy, breezy days of streaming—this series is opting to unveil only one episode per week. So once the first episode hits the platform on September 17, viewers won’t be gifted with a second episode until the following Wednesday on September 24. That pattern will continue all the way until the finale in November.

Here’s a breakdown of the complete episode release schedule for all 10 episodes of The Morning Show season 4:

  • Episode 1: “My Roman Empire” — Airs September 17, 2025
  • Episode 2: “The Revolution Will Be Televised” — Airs September 24, 2025
  • Episode 3: “Tipping Point” — Airs October 1, 2025
  • Episode 4: “Love the Questions” — Airs October 8, 2025
  • Episode 5: “Amari” — Airs October 15, 2025
  • Episode 6: “If Then” — Airs October 22, 2025
  • Episode 7: “Title TBD” — Airs October 29, 2025
  • Episode 8: “Title TBD” — Airs November 5, 2025
  • Episode 9: “Title TBD” — Airs November 12, 2025
  • Episode 10: “Title TBD” — Airs November 19, 2025