Try and picture Pete Davidson without his infamous array of tattoos that cover his chest and arms almost entirely. It's hard, right? The comedian and actor is as well known for his vast inkings as he is for his high-profile dating history. (To remind you, his ex-relationships include some of the biggest A-list names around from an engagement to Ariana Grande to romances with Phoebe Dynevor, Kim Kardashian, EmRata, Kate Beckinsale and most recently, Madelyn Cline).

But, Pete is officially entering a new tattoo-free era. Having previously discussed his mental health and expressed a desire to change his public persona, along with cutting down his time in the make-up chair having his tattoos covered for film projects, he announced back in 2021 that he was starting the process of removing over 200 of his tattoos.

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NBC//Getty Images
Pete appeared fully tattooed on an episode of Saturday Night Live in October 2023

Now, thanks to Reformation, we've got a good look at Pete sans-ink and he looks totally unrecognisable!

Starring in the brand's new campaign as Reformation's Official Boyfriend, Pete can be seen posing shirtless to reveal his bare chest with Ref's newly launched boxer briefs peeking out from the waistband of his low-rise chinos. The latest in a seemingly new product category following the label's expansion into swimwear, sunglasses and jewelry last year. To give a better look at the women's boxer shorts, Pete can also be seen modeling them solo, paired with a plain white t-shirt.

The boxers are part of a curated limited-edition collection from Reformation that gives new meaning to the phrase ‘boyfriend material.’ Along with the boxers, there's also a classic crewneck sweatshirt emblazoned with either the slogan “official boyfriend” or “official girlfriend” across the chest. Did someone say last-minute Valentine's gift for you and your S.O.?!

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Angelo Pennetta | Courtesy of Reformation

Just like Pete, the collection is cute, cosy and plenty playful. Consider us obsessed! And only a little bit jealous.