Just when we thought “Brat girl summer” was over and we had all turned “very demure, very mindful,” SKIMS dropped another iconic campaign with none other than the queen of Brat—and tbh, the queen of 2024—Charlie XCX in celebration of the brand’s new cotton rib and cotton fleece styles.
SKIMS, in case you’re unfamiliar, is Kim Kardashian’s best-selling fashion brand. When the reality star first dreamed up the concept with co-founder Emma Grede, it was all about shapewear solutions. And while these genius pieces are still at the core of the brand, SKIMS also now offers cozy loungewear and pajamas, great underwear, and even swimwear.
Just yesterday, SKIMS took to Instagram to announce its latest campaign star—and it’s safe to say fans were shook.
Yep, there’s no need to guess the color of her underwear. Charli’s wearing SKIMS’s Cotton Rib Split Neck Bralette and Boxer in Marble Stripe, which is part of the new cotton collection drop that launches on August 21. Eek, not long to wait!
The sultry campaign was shot by Petra Collins, who’s known for her distinct feminine and dreamlike aesthetic and was trusted to capture Charli’s carefree rebellious spirit.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat,” says Charli XCX of the collab. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.” Agreed.
The one and only Kim K commented, “Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond.”
“This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
Be sure to check out the full new range in a couple days time on the SKIMS site.
SKIMS PLUNGE BRALETTE
SKIMS LOOSE BOXER
SKIMS LONG SLEEVE HENLEY BODYSUIT
Not ready to think about cozy cottons just yet? The brand still has plenty of *chef’s kiss* lingerie on offer, too.
The launch of the iconic Nipple bra (yup, you read that right) got us all hyped up last year. And it seems Kim K has been listening to our prayers, as the viral underwear dropped back in stock this week.
Lots of fans took to social media to support the new product, appreciating it gives those who have had mastectomies, reconstructive, or gender-affirming surgeries a chance to feel welcome in the underwear sphere.
As far as construction goes, the nipple bra does what it says on the tin: it is a reinvention of the brand’s latest Ultimate Push-up Bra that features teardrop-shaped cups for natural-looking roundness and cleavage without spillage, with the addition of a built-in, faux nipple for a perky braless look. We’re sold.
If that wasn’t enough, SKIMS will be donating 10% of sales from SKIMS Ultimate Nipple Bra, as a one-time donation, to 1% for the Planet—a global network of businesses and environmental organizations working to support people and the planet. You go Kim K.
SKIMS Nipple push-up bra
SKIMS Nipple push-up bra
SKIMS Nipple push-up bra
If you’re not sold on the nipples out trend, the SKIMS OG Ultimate bra might be a bit of you.
Last summer, the brand brought back the noughties push-up bra trend with its release of the Ultimate bra, combining fashion with function.
Taking to Instagram to break the news, Kim said, “This bra is going to change the game. We designed the ultimate bra to give you the total package: perfect lift, perfect shape, perfect feel. It’s kinda like a boob job in a bra.”
Honestly, sign us up! But if you need some more convincing, we’ve looked into the science too. Basically, push-up bras of the past usually have one large foam pad that ultimately causes too much lift to your boobs and compresses them. But thankfully, SKIMS’s Ultimate Bra is engineered with tapered padding to give your chest a naturally rounded teardrop shape instead.
“We studied so many women’s busts using 3D scans—including my own,” Kim K continued. “And inch by inch we developed these really natural looking cups that have a graded teardrop shape and sit seamlessly under clothing.”
FYI, the new wonder product is also available in an inclusive size range (32A to 44D) and caters to a wide range of skin tones with 10 core colorways.
SKIMS Teardrop push-up bra
SKIMS Teardrop push-up bra
With so many shapewear and lingerie options out there nowadays, it can feel overwhelming to know where to start. But, fear not, SKIMS totally has you covered.
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