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The Best New Makeup at Sephora Right Now, According to Beauty Editors Who Try Everything

Including a viral cream blush, a plumping lip pencil, a full-coverage foundation that's perfect for acne-prone skin, and more.

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Keeping up with all the new makeup brands and launches at Sephora can be overwhelming, and that's coming from someone who literally reviews beauty products for a living. Every time I walk into the office, there's a fresh lineup of lip glosses, mascaras, and long-lasting setting sprays on my desk. Our beauty team's workspace is pretty much an unofficial “new arrivals” section.

So to save you from the hassle of swatching your arms in the aisles of a Sephora or ordering a giant cart of products only to en up returning half of them, Cosmo's beauty team tested all the newest launches at Sephora and narrowed it down to the 10 that are actually worthy of a precious spot in your makeup bag.

Ahead, the 10 best new makeup products at Sephora, according to three discerning beauty editors.

One Cosmo editor says: "Gisou's tinted lip oils are my absolute favorite. I wear the OG honey formula every night when I go to sleep, and wake up with smooth and hydrated lips. Now it comes in new everyday shades for fall. I’m especially loving the toffee tint for a subtle hint of color that pairs perfectly with bronzy, toasty makeup looks." —JASMINE HYMAN, ASSISTANT BEAUTY EDITOR

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Features at a Glance

Product typeLip oil
Key ingredientsMirsalehi honey, hyaluronic acid
Shades10

One Cosmo editor says: "I have hormonal acne and occasionally want a full-coverage foundation to help smooth out my face, and Benefit's Smoothing Matte Foundation does so without feeling like a thick glop on my skin. I wouldn't say it's necessarily natural, but my skin looks so blurred that I don't even care. Sometimes, I don't mind looking like I have makeup on, so long as it's not cakey or heavy."—BETH GILLETTE, BEAUTY EDITOR

Read our full Benefit Porefessional Smoothing Foundation review here

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Features at a Glance

Product typeFoundation
Key ingredientsNiacinamide, glycerin
Shades40
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One Cosmo editor says: "Of all the Rhode products, this creamy blush is easily my favorite. While the viral cheek tint has been out since last year, the brand is newly available at Sephora. As a blush girl who's always on the go, I love throwing this into my bag for touch-ups—it goes on so creamy that I can literally use my fingers. I have one sitting in front of me at my desk that I will be applying in between the office and dinner tonight."—JH

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Features at a Glance

Product typeBlush
Key ingredentsTamanu oil, peptides
Shades10

One Cosmo editor says: “I’m all in on brown mascara. I don’t wear a ton of makeup, and black mascara can look jarring against my bare skin, but brown subtly enhances my lashes for a nice no-makeup makeup effect. I'm currently loving Hourglass’s tubing formula, which doesn’t smudge or smear and comes off easily.”—LAUREN BALSAMO, BEAUTY DIRECTOR

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Features at a Glance

Product typeMascara
Key ingredientsCastor seed oil, shea butter
Shades2
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One Cosmo editor says: "Normally, when a new lip liner launches, I think, snooze. But makeup artist Mary Phillips created a formula that seriously makes my lips look bigger. Her go-to makeup style is overlined lips, and the precise tip of this liner makes it really easy to get thin lines. But the formula smudges out a teensy bit to make any overlining look natural. My favorite shade is "cherry cola." It's a stunning pink-toned brown that looks good with a lot of my favorite lip glosses and lipsticks."—BG

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Features at a Glance

Product typeLip liner
Key ingredientsVitamin E, peptides, sodium hyaluronate
Shades8

One Cosmo editor says: "This beloved face palette finally comes in three new colorways, and I couldn't be more pumped about it. The formula is gel-like and goes on like a cream-powder hybrid, so it doesn't flake or look cakey. It's the epitome of a multitasker—you can use it as blush and highlighter to make your cheeks pop, and I also love swiping the glittery formula across my lids with my fingers for an easy yet elevated eyeshadow look."—JH

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Features at a Glance

Product typeCheek palette
Key ingredientsSqualane
Shades4
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One Cosmo editor says: "I love the look of a soft sculpt after foundation but usually despise how long it takes. This stick makes everything so easy and quick. I just swipe it directly onto my cheekbones and jawline and blend with a brush. The shade range is cool-toned and really helps add those realistic-looking shadows."—BG

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Features at a Glance

Product typeContour stick
Key ingredientsVitamin E
Shades4

One Cosmo editor says: "There have been a handful of blurring setting spray launches lately, and this one is easily my top pick. A few spritzes helps take away any stark powdery look on my skin, but doesn't leave my face looking dewy and wet. Once it dries, there's a soft, velvety look to my face that makes my pores and texture look smoother. And it totally extends the wear of my makeup by a few hours."—BG

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Features at a Glance

Product typeSetting spray
Key ingredientsGlycerin, aloe
ShadesN/A
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One Cosmo editor says: "Plush Blush is one of the best powder blushes I’ve tried in years. The amount of compliments I get while wearing it is shocking. No kidding, I swiped on a layer of skin tint all over, a few swipes of mascara on my lashes, and Plush Blush on my cheekbones, and my sister asked if I had gotten my makeup professionally done."—LB

Read our full Glossier Cloud Paint Plush Blush review here

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Features at a Glance

Product typePowder blush
Key ingredientsClover flower extract, ceramides
Shades10

One Cosmo editor says: "These are selling out so fast, and I see why. It reminds me of a lip product I used to use in my teens, but so much better. The whipped texture glides on my lips and imparts a good amount of color payoff, but quickly blurs out with my fingers. I love the feathery look it gives my lips, like I've just dabbed color on with my fingers."—BG

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Features at a Glance

Product typeLiquid lipstick
Key ingredientsSilicones
Shades5
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Why Trust Cosmopolitan?

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Jasmine Hyman is the assistant beauty editor at Cosmopolitan where she writes about all the latest beauty launches. She, along with beauty director Lauren Balsamo and beauty editor Beth Gillette, test dozens of products a month to let our readers know which ones are truly worth a spot in your makeup bag.

Headshot of Jasmine Hyman

Jasmine Hyman is the Assistant Beauty Editor at Cosmopolitan, where she writes about the latest beauty trends and must-have products. Her most prized beauty possessions are a meticulous skincare routine and salon blowouts. You’ll also likely find her in bed reading a good book or endlessly scrolling TikTok (spoiler: it’s usually the latter) while listening to Harry Styles’ entire discography on repeat. Follow her on Insta to be inundated with pictures of her meals. 

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