Be the one to give baby their first Jellycat. This sweet softie will be one they'll treasure for years to come.
Soft, plush, crinkly, and squeaky—this baby fish toy sounds like it could double as a dog toy, but the littlest ones will love exploring all the sounds.
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Sophie is a must for teething babies. She's got a cult-like following in the new mom crowd.
Those old teething keys you probably had as a baby have gotten a major upgrade. Now they come with baby's first Stanley cup and earbuds, so baby can be just like mom.
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Not gonna lie, I almost bought this for myself. This snuggly little otter mimics breathing, has gentle lights, and plays soothing sounds to help make bedtime easier.
Not all baby toys need to be bright colors. This soft-hued push toy has popping balls that move when little ones push it on the floor.
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They can practice their hand eye coordination with this very satisfying popping toy that has five colorful bubbles that move in and out.
Playmobil toys are built to outlast even the most rough and tumble little kids. Start their construction vehicle collection with this set that comes with a garage and a dump truck.
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There's never been a more glam shape sorter than this one. I mean, look at the eyelashes! All 15 pieces fit back in the basket when they are done with their picnic feast.
Give that budding artist some safe crayons to color with. These chunky sticks are harder for toddlers to break.
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You've got bag charms, but baby needs some charms of their own to hang off their stroller for decoration and built-in entertainment.
This adorable baby bike is engineered so that it won’t topple over while your favorite 1-year-old practices scooting around sans pedals before graduating to a real bicycle.
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Introducing the most versatile play place for a little one. This tent will give a toddler all of the space to play games, read books, and take a nap—whatever is on their schedule for the day.
Floaty toys like this friendly octopus turn bath time into a play zone. This little buddy even comes with rings that can be tossed onto his tentacles!
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This unicorn plush projects little stars onto the ceiling while also playing white noise and other soothing sounds, making it perfect for bedtime.
Anyone else grow up with these?! Babies can learn how to match the veggie halves and velcro them together—they can even practice some (very safe) knife skills with the wooden utensils!
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This simple wooden toy will keep them occupied for hours as they watch the cars zoom back and forth on the colorful tracks. It'll also look adorable on a playroom shelf!
All they have to do is press a button for colorful balls to begin popping out from the elephant's trunk. Once they fly out, they can plop them back in and enjoy the fun all over again to the tune of six different songs.
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This Montessori puzzle is the perfect balance of thoughtful (bc you had to get it customized in advance) and practical. Plus, it looks sooo darling on display in a nursery.
Beep beep! Baby coming through. Let them get behind the wheel (or at least, as close as they will be for the next 16-plus years) with this fun buggy that has a horn and other interactive buttons.
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