Bag Charms Are the Hottest Accessory Trend—Here Are 24 to Get Started
Personalize your purse starting at $5.
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If you’ve been paying attention to accessory trends, you know that everyone—from the biggest celebs like LISA, Dua Lipa, and Gigi Hadid, to your favorite influencer on TikTok, and probably your best friend—is obsessed with bag charms right now. The Y2K-inspired trend is one of the most fun ways to show off your personal style, by layering up on tassels, chains, and kitschy trinkets to your heart's content. (But it goes way back—even Jane Birkin famously accessorized her bags with little tokens she collected from her travels.) You won't have to look much further to get started: Our editors curated some of the cutest and most sought-after bag charms on the Internet, starting at just $5.
Since bag charms are intended to represent your own style and interests, there's no *one* way to accomplish the trend. In fact, there are no rules. Some of the biggest bag charm trends right now include PopMart "The Monsters" plushies (aka Labubu, and she's impossible to find in-stock) and nostalgic video game keychains like Tamagotchi. I'm also personally a fan of this coveted Coach cherry charm for adding a little personality and color. So no matter what your personal style, you'll find a coordinating charm to suit your look below.
Pop Mart plushies are exploding in popularity thanks to the viral Labubu/The Monsters series (in fact, the the only Monsters charm in-stock at Amazon right now are these holiday-themed ones). But never fear! We spotted these sleepy Pop Mart plushie charms on Amazon, and they come in the same fun blind box format. They have a built-in clip, so it's easy to attach them to your bag handle or hardware.
Coach's coveted cherry charm seemed to find its way onto the handbag of every It Girl last fall—and the gourmand trend is still going strong. I adore the subtle pop of color paired with the vintage-looking brass hardware that'll add so much personality to an otherwise classic bag.
Another one of the biggest charm trends? Bags on bags. This teeny tiny backpack is outfitted with two working zippers and mini straps; plus, its carabiner clip is small enough to attach to a zipper or other small hardware.
Sanrio has over 450 different characters—but you can shop 16 of the most iconic ones in bag charm form at Amazon. I'm personally a fan of this My Melody charm, which includes the character's signature pink hood and a cute heart-shaped carabiner to secure her to your bag.
Score this blind box that comes with a Pop Mart Powerpuff Girls figurine. Each plushie is a little over 2 inches tall, so they're the perfect size to clip onto your handbag strap.
The plushie trend isn't *just* Pop Mart plushies; I've also seen so many people sporting Jellycat bag charms on TikTok and IRL. This smiling coffee mug is around 7 inches tall and has silver hardware that can easily clip onto your purse strap or chain.
Whether you're heading to happy hour or a day at the office, this salty accessory is the perfect garnish for your shoulder bag or tote. Bonus points for the little red gems that look just like the pimento!
These mini Monchhichi monkey charms nail the creepy-cute essence of Labubu, and at this point, we're shocked is still in-stock. At 3.9 inches tall, this pick lets you get in on the plushie trend without making your charm stack too chunky.
Let's be honest: n-o-t-h-i-n-g was more stressful as a kid than trying to raise your Tomagotchi and keep it fed. So whether you're looking for an additional challenge as an adult or you want to re-live that early 2000s nostalgia, this adorable Tomagotchi toy makes the most iconic bag charm. Plus, it comes in 44 (!) other colors to help yours stand out.
If you're feeling ~fancy~, tons of celebs have been sporting this exact Prada teddy bear charm. It has soft white fur and a logo on its chest for subtle bling, plus a cutie bucket hat.
Building a charm stack? This gold chain adds shine and texture to your bag while also functioning as a second shoulder strap. It comes with two clasps to attach it to the hardware on your bag—and we love that you can further accessorize the chain by adding your own charms to it.
Nothing says *you* quite like a personalized initial charm. We like the look of this bubble letter option, which has a simple lobster clasp that's easy to attach just about anywhere.
If you're worried about too many noisy chains clanking together with every step, try this puffy heart charm. It attaches to your bag with a simple rope cord that's functional yet elevated.
Nail the TikTok-viral fisherman aesthetic and the bag charm trend in one fell swoop with this cute safety pin that's decked out in nautical-themed charms. I'm personally obsessed with the concept of clipping it onto a woven bag (as pictured above) for an unconventional placement.
If you're constantly misplacing your bag around the house or in your car, then this one's for you. Not only is this a puffy heart charm from Kate Spade, but it's also an AirTag holder—so you never have to wonder where you left purse again.
This trailing chain of daisies will add a sunshine-y quality to your bag no matter the weather. Since it measures 7.5 inches long, it'll look so dainty on a tote, but don't be afraid to let it make a statement on your mini or crossbody, either.
Whether you're a casual or committed fan, this chunky logo displays your team spirit. I love that this option is 2-dimensional, so it lays flat against your other charms. Since I live in Manhattan and I'm a Yankees fan, this one fits my personal style perfectly—but you can shop plenty of other MLB teams, too.
Want to try one of the easiest bag charm trends? Simply loop a silk scarf around the handle of your favorite top handle bag for an effortlessly elevated look. This mulberry silk option from Amazon has lots of five-star reviews for its quality material and vibrant patterns.
Because of course Amazon has a bag charm shaped like a deviled egg. I can't stop giggling at the fluffy body and pleasant expression of this pint-sized companion that'll add so much personality to your purse, while also nailing the plushie charm trend.
Nothing says "I <3 IKEA" quite like a teeny version of the brand's iconic blue tote. We love that this one is actually functional, since you can use the zipper compartment for change or lip balm.
Samantha is a lifestyle commerce editor at Hearst magazines, where she covers fashion, fitness gear, tech, and viral products. She has over six years of editorial experience, including writing, editing, and hands-on product testing for commerce stories—whether it be an in-depth running shoe review or a curation of the latest Prime Day deals. As an avid runner and former Division I athlete, Samantha has particular expertise in fitness gear, apparel, shoes, and tech. (In fact, when she’s not at her desk, she’s probably out for a run.)
You can find Samantha’s work in Cosmopolitan, Good Housekeeping, House Beautiful, Country Living, Real Simple, Better Homes & Gardens, PEOPLE, and more.
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