Keeks Reid
Beauty Director
Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
The Best Smokey Eye Palettes for Every Eye Color, According to a Pro Makeup Artist
The right smokey eye shades can transform your holiday makeup look.
If Compliments Are Your Love Language, Wear These 10 Universally-Loved Perfumes
These scents will make everyone ask: “What are you wearing?”
Why Brown Lipstick Is the Most Flattering Comeback of the ’90s—Plus the 7 Best Shades to Shop Right Now
There's a pick for every skin tone and price point.
8 Creamy Perfumes That Are Perfect for Channeling Cozy Vibes This Winter
They're the fragrance equivalent of a cashmere blanket.
Before You Chop: The 7 Signs a Bob Is (or Isn’t) Right for You
An expert hair stylist and a bob-wearing editor breaks it all down.
Found Your First Gray Hair? Here's How to Handle The Whole 'Going Gray' Process
Don't worry, it doesn't happen overnight.
7 Long-Lasting Vanilla Body Mists That Are Perfect For Cozy Autumn Days, Starting From $7
From Phlur to Sol de Janeiro, these vanilla body mists deliver cosy, long-lasting scent layers you’ll actually want to wear every day.
The 9 Best Long Hairstyles For Thin Hair, From Bouncy Blowouts To Goddess Waves
From texture sprays to one-length cuts, here’s how to transform fine strands into a thicker-looking head of hair.
Brands Say Their Skincare Works for Everyone. My Black Skin Says Otherwise.
Most products are only tested on light skin tones. Is that why I'm always fighting with my skincare routine?
The Sleek Bob Is the Haircut of Autumn 2025—9 Ways to Style It for Every Face Shape
Sleek so chic!
6 Bob Haircut Ideas for Thick Hair Textures—Plus How to Style the Short Look
According to a bob-wearing beauty editor.
The 8 Best Jasmine Perfumes of 2025, Tested and Reviewed by Cosmo Editors
From brands like Phlur, Jo Malone, Gucci, Byredo, and more.
Oud Perfumes are Trending, But Usually Expensive As Hell—We Found the Best Ones, Starting at $30
One spritz will make you feel so rich.
5 Ways to Style the Trending Scandi Bob Haircut, Straight From Copenhagen Fashion Week
From the streets of Copenhagen to your inspo board...
The 12 Best Lipstick Shades to Match Your Zodiac Sign
Pucker up!
The Best Blush for Your Skin Tone, According to a Makeup Artist
Find the perf match for your cheeks, below.
Selena Gomez Launches Rare Beauty Perfume and It’s the Best Celebrity Fragrance We’ve Ever Smelled
We've been testing it for two months, here's our verdict.
The Wavy Bob Is Timeless and Low Maintenance: 11 Hairstyles to Suit Every Face Shape and Hair Texture
It's a style for all, trust me
The Best Bob Haircuts for Fine Hair, According to a Hairstylist
It's the coolest chop of the season.
Bella Hadid Just Casually Dropped Her Entire Beauty Routine
And it's full of affordable faves.