Charles Melton, Elle Fanning, and Ravyn Lenae Stun in New BTS Snaps for Coach’s 2025 Holiday Campaign

The only thing making us excited for colder temps, tbh.

By Corinne SullivanPublished: Nov 03, 2025 8:00 AM EST

a model poses on a set resembling a train station with city skyline backdrop

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Now that Halloween is behind us, it’s time to pull out the snow boots, blast the Christmas music, and shop for holiday gifts—and after checking out Coach’s “The Gift for New Adventures” 2025 holiday campaign, there’s definitely going to be a new bag on my wish list (hint, hint!). The campaign includes a mix of longtime Coach ambassadors—including Elle Fanning, Charles Melton, Kōki, and SOYEON—as well as new additions Ravyn Lenae and Griff...and we got a sneak peek at the magic.

In the below BTS pics exclusively for Cosmo, you can check out Elle, Charles, and Ravyn modeling some key pieces from the collection. Ahem:

fashion photoshoot with a model holding a sign in an urban setting

Coach/Ben Rosser

individual standing in a natural setting

Coach/Ben Rosser

woman entering a building with decorative elements and a photographer present

Coach/Ben Rosser

Launching today (!!!), the brand-spankin’-new campaign—which was directed and shot by Dan Beleiu—features a range of bags curated for the holiday szn, from the iconic Tabby and the versatile Nolita to new silhouettes like the Empire and the Brooklyn.

Per Coach’s press release, the series of images showcases the brand’s best holiday offerings, with Elle, Charles, and Ravyn, and more “bringing the brand’s ethos to life with their multi-faceted talents and personalities, their confidence, and the way they each express themselves in their own unique style.” Here are a bunch more pics to add to your holiday mood board:

photoshoot setting with a model and photographer

Coach/Ben Rosser

Coach/Ben Rosser

scene capturing a figure in winter clothing amidst a snowy setting with studio lighting

Coach/Ben Rosser

P.S. Curious about the “The Gift for New Adventures” campaign? Say no more! According to the company’s press release, the season’s most giftable Coach bags are “complemented by a selection of ready-to-wear and footwear from the brand’s winter collection mixed with evergreen pieces, including Teddy coats, shearling puffer jackets, flocked dresses, leather jackets, and the Soho Sneaker.”

And though Ravyn is one of the newest ambassadors joining the holiday campaign, she has long raved about the brand. At the Coach Spring 2026 NYFW show, Ravyn said she’d been a “fan for so long,” adding, “I just remember being in grammar school and all the It-Girls had Coach bags.” And now she’s one of them!